Survey on Awareness and Usage of Adult Entertainment Services for Women "White Paper on Adult Entertainment for Women," Based on a Survey of 7,301 Women Living in Tokyo, Released

The independent research project “Women’s Adult Entertainment White Paper” surveyed 7,301 women in their 20s through 50s living in Tokyo regarding their awareness of and experience with adult entertainment services for women. The survey found that 57% were aware of such services, and 333 respondents (approximately 4.6%) had used them; the results were published on the project’s website.

This is an independent, privately conducted survey that does not aim to promote the use of specific establishments or services; rather, its purpose is to record and publish data on actual usage patterns in an area where publicly available data has been limited until now.

Figure 1: Awareness of Adult Entertainment Services for Women (n=7,301)

■ 57% Are Aware; 333 Have Used the Services

When 7,301 women in their 20s through 50s living in Tokyo were asked about adult entertainment services for women, 57% responded that they “know about them or have heard of them.” A total of 333 respondents reported having used such services, accounting for approximately 4.6% of all respondents.

■ Top Reasons for Use: “Relief,” “Romantic Experience,” and “Intimate Interaction”

When the 296 women who had used such services were asked to list up to three reasons for doing so, the top responses were “I wanted to feel soothed” (29%), “I wanted to experience the feeling of being in love” (28%), and “I was seeking intimate contact” (25%).

Figure 2: Reasons for Using Adult Entertainment Services for Women (Top 3 items, multiple responses allowed—up to 3, n=296)

■ Five follow-up surveys were conducted among those with prior experience

We distributed five subsequent surveys to the 333 respondents who reported having used such services in Survey 01. In addition to satisfaction and frequency of use, we asked about sexual pleasure, how they communicated their preferences, and any unwanted experiences they encountered during their visits.

■ Data on 46 items published on the website

In the “Women’s Adult Entertainment White Paper,” the survey results are organized and published under seven themes—covering 46 items—including “Pleasure,” “Sex,” “Communication,” “Unwanted Experiences,” “Satisfaction and Concerns,” “Desires,” and “Users.”Each DATA page includes not only the percentages but also the survey questions, response options, and the number of respondents; some pages also feature breakdowns by age group and frequency of use.

■Survey Overview

[Surveys]

<Survey 01>

Survey Period: July 18–29, 2026

Number of Responses: 7,301

<Survey 02>

Survey Period: July 24–August 7, 2026

Number of Responses: 296

<Survey 03>

Survey Period: July 28, 2026 – August 7, 2026

Number of Responses: 267

<Survey 04>

Survey Period: August 6–18, 2026

Number of Responses: 287

<Survey 05>

Survey Period: August 14–25, 2026

Number of Responses: 289

<Survey 06>

Survey Period: August 26–31, 2026

Number of Responses: 280

[Survey Method]

Online survey conducted by QiQUMO

[Target Audience]

Women in their 20s through 50s residing in Tokyo

[Survey Planning and Analysis]

Tsukasa Odagiri

Survey 01 confirmed experience with adult entertainment services for women; Surveys 02–06 were distributed to the 333 respondents who reported having such experience. The respondents differed for each survey; this was not a longitudinal study tracking the same individuals.

This survey is an online survey targeting women in their 20s through 50s residing in Tokyo and does not represent women nationwide or the entire user base of adult entertainment services for women. Responses are based on self-reporting. Furthermore, even if differences or correlations are observed between items, this does not indicate a causal relationship.

The planning, analysis, and publication of this survey were conducted independently and were not commissioned by any specific business or industry organization. There are no conflicts of interest that need to be disclosed.

■ About the “Women’s Adult Entertainment White Paper”

The “Women’s Adult Entertainment White Paper” is an independent research project in which I conduct original questionnaire surveys on women’s adult entertainment and publish the results as data. It is not intended to encourage the use of women’s adult entertainment or to evaluate specific services, businesses, or the industry.

Website: https://jhaku.jp/