Do You Really Need a “Pleasant Scent” in a Deodorizer? A Fragrance-Free Spray That Breaks Down Odors at the Source “DeoShield” Set with a 100ml Mini Bottle Now Available

H&J Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Akiyoshi Tagami) has launched a new lineup of its “De’shield” deodorizing spray—which contains absolutely no fragrances—featuring a 300ml main bottle and a 100ml travel-size mini bottle, on Wednesday, July 22, 2026, via its official online store, Amazon, and Rakuten Ichiba. The price is 2,980 yen (tax included).

De'shield 300ml Main Bottle + 100ml Mini Bottle Set (2,980 yen, tax included) / *Image for illustrative purposes only

Many commercially available deodorizers are designed to mask odors with fragrances. In contrast, “De’shield” uses persimmon tannin and amino acid-based deodorizing ingredients to envelop and break down odor molecules. Tests conducted by a third-party organization confirmed that it outperforms deodorizers from major manufacturers in eliminating all six types of household odors that people commonly find bothersome.

■ Development Background: Does a “Pleasant Scent” Really Eliminate Odors?

Through platforms such as our YouTube channel “Weekend Before & After”—which has approximately 464,000 subscribers highly interested in improving living spaces through decluttering and organization—we have an environment that allows us to constantly collect and analyze real-world concerns and authentic consumer feedback.

What emerged from this analysis was a large number of comments such as, “I dislike scented deodorizers, so I’ve stopped using deodorizing sprays altogether,” and “The room’s odor mixes with the fragrance, making it even more unpleasant.”Furthermore, during our on-site organizing work, we repeatedly observed a persistent issue: everyday odors embedded in “fabric items that cannot be easily washed”—such as sofas, curtains, and clothing—continue to linger even after the room has been completely tidied up. Even if a space is organized, comfort cannot be fully achieved if odors remain.

Against this backdrop, we developed “DeoShield”—a deodorizing spray that breaks down the source of odors themselves, rather than simply masking them with fragrance.It contains absolutely no fragrances or colorants. Since the spray itself is odorless, it does not mix with other scents, making it safe for use in kitchens, bedrooms, and spaces with small children or pets. Simply spray it on the affected area—no wiping required.

■ Test Results from a Third-Party Organization

In deodorizing tests conducted by a third-party organization, DeoShield was confirmed to have superior deodorizing power compared to deodorizers from major manufacturers for all six types of household odors of concern.

・Bedroom, bed, futon / Odor from sebum stains　　　　　　Deodorization rate: 98.8%

・Sofas, cushions, curtains / Sweat odor　　　　Odor elimination rate: 98.8%

・Entrance, shoes, and sweaty socks / Foot odor　　　　　　　　Odor-elimination rate: 98.9%

・Kitchen (trash can, drain) / Odor from food waste　　　　Odor-elimination rate: 96.0%

・Rugs, Floors / Pungent Odors　　　　　　　　　　　Deodorization Rate: 99.5%

・Pet beds, pet rugs / Musty odors　　　　Odor elimination rate: 98.5%

*Results may vary depending on the usage environment and the intensity of the odor.

Comparison of deodorizing power with competing products based on third-party testing

Since its launch, customers have praised the product, noting, “It offers reliable deodorizing power without masking odors with fragrance,” and “This is the first product marketed as ‘fragrance-free’ where the spray itself truly has no smell.”

■ 100ml Mini Bottle Now Part of the Regular Lineup—From Home to Business Trips

Previously, the 100ml size was offered as a limited-quantity bonus, but in response to requests such as “I want to use it when I’m out” and “I want to keep it at the office or in my car,” we have expanded our manufacturing capacity and made it a permanent part of our regular lineup.

We’re particularly focusing on business trips and travel as key usage scenarios.At your lodging, you can’t wash a jacket you’ve just worn right away. Additionally, scented sprays can be difficult to use out of consideration for roommates. With the unscented “Deo Shield,” you can use it without worrying about the scent. A stopper on the nozzle also prevents accidental spraying while on the go.

Furthermore, spraying it on your clothes before storing them during seasonal changes can help prevent musty odors from developing by the time you take them out again. By offering a set that includes a 300ml home-use bottle and a 100ml travel-size bottle, we provide a deodorizing solution that covers your entire daily routine—from fabric items at home to clothes on business trips.

A convenient 100ml mini bottle for on-the-go use / *Image for illustrative purposes only

100ml size that fits in a business trip carry-on suitcase / *Image for illustrative purposes only

A 100ml size that fits in the palm of your hand / *Image for illustrative purposes only

■ Product Overview

Product Name: De'shield 300ml Main Bottle + 100ml Mini Bottle Set

Release Date: Wednesday, July 22, 2026

Price: 2,980 yen (tax included) *The 300ml main bottle sold separately is 2,200 yen (tax included)

Volume: 300 ml / 100 ml

Ingredients: Persimmon tannin, amino acid-based deodorizing agents

Scent: Unscented (No artificial fragrances or colorants)

Country of Origin: Japan

Uses: Sofas, curtains, cushions, clothing, bedding, shoes, entryways, rugs,

　　　　　　 pet supplies, etc.

Where to Buy: Official Online Store, Amazon, Rakuten Ichiba

Product Website: https://handj.jp/pages/deshield

■ About the Brand: Sunny Shield

Based on the concept of “home skincare,” this home care brand offers a multifunctional spray that cleans, disinfects, and applies an antibacterial coating all at once.Its flagship product, “Sunny Shield Ag+,” holds a patent (Patent No. 7774361) for a formulation containing a defoaming agent that suppresses foaming. “Deo Shield” is a sister product that specializes in the brand’s “deodorizing” function.

Brand Website: https://handj.jp/pages/ss

■ What Is “Weekend Before & After”?

This is an information channel that supports the creation of comfortable living spaces using the “Furukata Method,” advocated by Junko Furukata, a household efficiency advisor.The “Before-After” style home makeover series, streamed on YouTube, has become a sensation, with total views exceeding 280 million. The highlight is watching the “Weekend Before-After” team brilliantly solve a wide range of cleaning and organizing challenges.

URL: https://www.youtube.com/@Before-After/videos

Junko Furukata, who is featured in the final stages of the organization process

[Company Overview]

Company Name: H&J Co., Ltd.

Address: 6-11-9 Higashi-Oi, Shinagawa-ku, Tokyo

Representative: Akiyoshi Tagami, Representative Director

URL: https://handj.jp/