Machida City Tourism and Convention Association Launches “Machida City Tourism Guide: Tourism AI Chatbot,” Powered by Generative AI

The Machida City Tourism and Convention Association (a general incorporated association based in Machida City, Tokyo; Chairman: Takashi Sugiura) has launched the “Machida City Tourism Guide: Tourism AI Chatbot,” which utilizes generative AI, to provide more convenient tourism information to tourists and residents alike and to promote regional revitalization through the use of tourism data.

・Machida City Tourism Guide: Tourism AI Chatbot

URL: https://machida-guide.or.jp/

Machida City Tourism Guide

In recent years, the tourism sector has been called upon to promote tourism DX (digital transformation) through the use of digital technology. Key challenges include providing information tailored to the diverse needs of individual travelers and improving the overall accessibility and circulation of visitors throughout the region.

This service utilizes generative AI technology to provide 24/7, 365-day guidance in a conversational format on Machida City’s diverse attractions, including sightseeing spots, events, dining, shopping, cultural and historical resources, and transportation access.It also supports multilingual information, aiming to improve the reception environment for the growing number of international visitors to Japan and strengthen our ability to accommodate inbound tourism.

Furthermore, by analyzing and utilizing data such as user questions and search trends, we will gain insights into visitors’ interests and behavioral patterns, which will help us refine our tourism strategies. Through this, we aim not only to promote visits to specific tourist facilities but also to encourage exploration of various areas within the city, extend the length of stays, and increase local spending, while simultaneously promoting the development of a sustainable tourism region based on data.

Machida City Tourism Guide: Tourism AI Chatbot

■Main Features of the AI Chatbot

・Tourist information provided in a natural conversational format using generative AI

・Provision of information on tourist attractions, events, dining, shopping, and more

・Suggestions for recommended itineraries and model routes tailored to users’ interests

・Information on transportation access and nearby facilities

・Available 24 hours a day, 365 days a year

・Providing information to inbound tourists through multilingual support

・Utilizing user data analysis to inform tourism strategies

Supported languages (10 languages, including English, Chinese, Korean, French, and German)

The Machida City Tourism and Convention Association, a general incorporated association, aims to enhance tourist satisfaction and promote exploration of the city through the use of AI chatbots. We will also utilize the collected and analyzed data to advance tourism marketing in collaboration with local businesses and relevant organizations.