TikTok Shop’s “Japan Airport Gift Shop” Joins the Recovery Support Project for the Reiwa 8 Kumamoto Earthquake

The TikTok Shop “Japan Airport Gift Hall,” operated by Cross-Border Next Co., Ltd., participated in the “Kumamoto Earthquake Recovery Support and Regional Revitalization Project,” a campaign organized by TikTok Shop in August 2026.

This project is an initiative to introduce and sell specialty products from Kumamoto Prefecture and the Kyushu region through TikTok Shop’s live commerce and short videos. All products scheduled for sale are shipped directly from Kumamoto or the Kyushu region.

For three days, from August 27 to 29, 2026, we held creator live streams titled “Kumamoto Earthquake Recovery Support.”

We donated a portion of the GMV (Gross Merchandise Value) generated through this project to organizations supporting disaster-affected areas in Kumamoto Prefecture.

Japan Airport Gift Shop / mew.+ logo

■ About the “Kumamoto Earthquake Reconstruction Support and Regional Revitalization Project”

This project was launched in response to the “Reiwa 8 Kumamoto Earthquake” that struck the Kumamoto region of Kumamoto Prefecture on July 28, 2026. Its purpose is to support the affected areas and, through the promotion of sales and increased awareness of local products, help spur the recovery of the regional economy.

It is an official event organized by TikTok Shop, with the goal of “enabling participating sellers and creators to take the lead in promoting support activities for Kumamoto.”

Participating sellers and creators will introduce and sell specialty products from Kumamoto Prefecture and the Kyushu region to consumers nationwide via TikTok live commerce.

Products for sale are selected primarily from the food category—allowing consumers to easily participate in recovery efforts—with the goal of supporting disaster-affected areas and revitalizing local industries through items that are easy to purchase and well-suited for live commerce.

■Participation Details for TikTok Shop “Japan Airport Gift Shop”

The TikTok Shop “Japan Airport Gift Hall,” operated by Cross-Border Next Co., Ltd., participated in this project as a seller, offering products from Kumamoto Prefecture and the Kyushu region.

Through TikTok Shop LIVE sessions and short videos created by content creators, the platform introduced not only the features of the products but also the background information behind them, such as the production regions and the artisans who made them.

■Project Overview

・Project Name: Kumamoto Earthquake Recovery Support and Regional Revitalization Project

・TikTok Campaign Period: August 25–30, 2026

・Activities: TikTok creator livestreams,

　　　　　　　　　　　　　 product introductions and sales via short videos, etc.

・Participating Seller: TikTok Shop “Japan Airport Gift Shop”

・Organizer: Cross-Border Next Co., Ltd.

・Creators Collaborating on the Stream: mew.+ Live Channel

　　　　　　　　　　　　　 https://www.tiktok.com/@mew.live

・Main Products Offered: Specialty products from Kumamoto Prefecture and the Kyushu region, etc.

・Disaster Relief Support: A portion of the GMV generated by this project will be

　　　　　　　　　　　　　 to organizations supporting disaster-affected areas in Kumamoto Prefecture

■ About Japan Airport Gift Hall

Focusing on “proud products from across Japan” and “trendy items making waves worldwide,” we offer carefully curated items through live commerce.

On “TikTok Shop,” which launched in Japan in June 2025, we were among the first to achieve strong sales and build a vibrant community. We are a frontrunner in next-generation commerce, delivering the stories behind our products to audiences nationwide through live streams.

■About Cross-Border Next Co., Ltd.

Cross-Border Next Co., Ltd. is a specialist firm in Chinese social media and cross-border marketing in Asia, having supported approximately 500 companies with Chinese social media marketing (RED, Weibo, WeChat, and Douyin).

Leveraging the expertise cultivated through Chinese marketing, the company now provides end-to-end support for the Japanese market, including TikTok Shop operations and live commerce, promotional activities for inbound tourism to Japan, social media in Asian regions such as Taiwan and Hong Kong, and cross-border e-commerce.

■Company Overview

Company Name: Crossborder Next Co., Ltd.

Representative: Jessica He, Representative Director

Address: Room 807, Cross Office Shinjuku, 7-1-12 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Established: November 25, 2016

Capital: 10 million yen

URL: https://www.cbn.co.jp/