Long-established rice cracker store Minato-ya supports "Nyanbei Monnyaka," a Salon for Adoptable Cats, Sold 362 Cats in 3 Years

Donation of a portion of sales to fund activities Contribution to local communities through "cat matchmaking

2025.08.05 11:00

有限会社みなとや

Minatoya Ltd. (Location: Monzennaka-cho, Koto-ku, Tokyo; CEO: Takeshi Aoki) supports the operation of "Monnyaka" (operated by Koto Neko no Kai, a specified nonprofit corporation), a transferable shelter cat salon. Monnyaka" has recently celebrated its third anniversary and has transferred a cumulative total of 362 shelter cats. We will continue to contribute to the local community through "cat bonding" and hope that this activity will become more widely known.

猫せんべい「七福にゃんべい」

Cat rice cracker "Nanafuku Nyanbei

Minato-ya is a long-established rice cracker store that has been operating in Monzennakacho since the early Showa period. As a way of giving back to the community, we support the activities of the "Koto Neko no Kai" (Koto Cat Association), which works to address the problem of stray cats. We have developed and sold original rice crackers such as "Nyanbei" and "Wanbei," which are cat-shaped rice crackers, and donated a portion of the sales to the Koto Neko no Kai to fund its activities. (A cumulative total of 695,482 yen by July 31, 2025)

As part of our support, we also provided our own building (Aoki Bldg. 3F) as a base of operations for the establishment of "Monnyaka," a transferable shelter cat salon, in July 2022. As of the end of July 2025, a total of 362 cats had been transferred to new homes over the past three years.

However, there are still many cats in need of protection.

We hope that as many people as possible will become aware of this initiative, and together with our customers who purchase our rice crackers, we will continue our "activities to connect lives" as a "form of social contribution that a store can make. We will continue our "activities to connect lives" together with our customers who purchase our rice crackers.

猫せんべいイメージ