IPG Automotive Launches a New Year with a New Corporate Design Starts a milestone year German IT Company Celebrates 40th Anniversary Innovation will continue to drive the company forward

IPG Automotive (Karlsruhe, Germany), a global leader in virtual test driving technology, presented its new corporate design on March 12, 2024 at the annual technology seminar and social event "Open House Germany" along with the introduction of innovations generated from its product portfolio. The new corporate design was unveiled on March 12, 2024, at the annual technology seminar and exchange "Open House Germany". On the occasion of our 40th anniversary, we looked back at our past achievements and set forth a vision for the future. This year also marks the 10th anniversary of IPG Automotive K.K. (President: Keisuke Shimizu, Head Office: Tokyo), the company's Japanese subsidiary.

President and CEO Steffen Schmidt unveiled the new corporate design in his opening remarks at Open House Germany, saying, "On the occasion of our 40th anniversary, we are very pleased to demonstrate that our new design will continue to be a driving force for innovation and a trusted partner. We are very pleased to show that on the occasion of our 40th anniversary, our new design will continue to drive innovation and make us a trusted partner." The new logo marks the beginning of IPG Automotive's anniversary year. The new logo signifies the combination of mobility and IT expertise, and the synergies that result from innovation, reliability, and partnership.

From its founding in 1984 to the international group of companies it is today, IPG Automotive has won the "TOP 100" award for the most innovative small and medium-sized companies in Germany for three consecutive years, with the goal of continuing development for the advancement of the mobility society and setting new standards in virtual vehicle development. We will continue to make great strides with the spirit of innovation that has made us one of Germany's most innovative small and medium-sized companies.

About the New Corporate Logo Design

Old and new IPG Automotive logo

The new IPG Automotive logo is a clear-colored, streamlined style that expresses IPG Automotive's corporate values and identity of reliability, quality, and innovation, and is reminiscent of the path forward that connects IPG Automotive and the automotive industry, and the place where IT and mobility experts meet in the form of a programming language. The design evokes a place where IT and mobility experts meet in the form of a programming language. The existing colors of yellow for forward thinking and intelligence have been replaced with orange, and blue for security and reliability has been replaced with a pale blue. The new logo expresses the evolution of IPG Automotive into a comprehensive provider of mobility services, not only for automobiles.

About IPG Automotive

IPG Automotive is the world leader in virtual test driving technology, developing innovative simulation solutions for vehicle development. IPG Automotive's virtual prototyping technology is a key component of the company's automotive IPG Automotive's virtual prototyping technology facilitates a systems engineering approach that allows all engineers to develop, test, and validate new systems throughout the virtual vehicle.

As an expert in the application of virtual development methods to automated vehicles, ADAS, powertrain and vehicle dynamics, IPG Automotive leads the development of simulation technologies that significantly improve the efficiency of the development process with customers and partners worldwide. We are leading the development of simulation technologies that significantly improve the efficiency of the development process, working with customers and partners worldwide.

By conducting real-world driving in the virtual world as a complement to real-world testing on the road, IPG Automotive is making a significant contribution to technological progress and shaping the mobility of tomorrow in terms of comfort, safety, economy, and environmental friendliness.

In addition to its headquarters in Karlsruhe, Germany, IPG Automotive provides innovative development and services for customers and partners in Braunschweig, Frankfurt, Stuttgart, Munich, and internationally in China, France, India, Japan, Korea, Sweden, the UK and the USA. services for customers and partners in China, France, India, Japan, Korea, Sweden, the United Kingdom and the United States.

IPG Automotive K.K. is the Japanese subsidiary of IPG Automotive GmbH of Germany. Established in 2014 as its first overseas office, IPG Automotive K.K. sells simulation software for automotive development and provides related engineering support in Japan.

For more information, please visit https://www.ipg-automotive.com/jp.