Press Relase / News Release Distribution Service [@Press]

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[Izu・Mura no Eki] 20th Anniversary: Phase 2 of the Renovation! Opening November 28 Seating capacity expanded by approximately 2.7 times! “Mura no Shokudo” is being reborn as “Mura no Daishokudo”!

~The highlight is “freshly fried tempura,” made right before your eyes using seasonal local ingredients! “See, smell, and taste”—a new dining spot where you can enjoy a meal with all five senses~

株式会社村の駅

"Izu Mura no Eki" (Operated by Mura no Eki Co., Ltd., located in Mishima City, Shizuoka Prefecture) is pleased to celebrate its 20th anniversary this year. Driven by our desire to share the charms of Izu and Mishima more deeply with both local residents and tourists, we have been carrying out a phased renovation starting in July to mark this milestone.In the second phase of the renovation, “Mura no Shokudo” will be renovated and reopen as “Mura no Daishokudo” on Saturday, November 28, 2026.In addition to expanding seating capacity to 82 seats—approximately 2.7 times the previous number—we have expanded our menu to include dishes that offer a “live” dining experience, such as “freshly fried tempura” prepared right before guests’ eyes. The dining hall is evolving into a space where guests can enjoy a meal with all five senses.


Official Website: https://www.muranoeki.com


お客様の目の前で作る「揚げたて天ぷら」で旬をお届け!伊豆特産の「しいたけ」を楽しむメニューも登場。

We’ll bring you the flavors of the season with “freshly fried tempura” prepared right before your eyes! Menus featuring Izu’s specialty “shiitake mushrooms” will also be available.


■ [Phase 2 of the Renovation] “Mura no Shokudo” is getting a makeover! A new dining experience to enjoy with all five senses.

Opened in January 2006, “Izu Mura no Eki” is a “culinary theme park” that showcases the delicious flavors of Izu to the entire country.Thanks to the support of both local residents and tourists, our cumulative visitor count has surpassed 20 million (as of July 2026).To mark our 20th anniversary and to promote the culinary charms of Izu and Mishima more deeply and widely in the future, we are carrying out a phased renovation in three stages starting in July.

In the first phase of the renovation, we opened two new shops: “Hokuhoku Village Bakery,” where you can enjoy bread made with an abundance of local ingredients, and “Wagashi Imondo,” which offers sweet potato-based confections.In the second phase, we began renovating “Mura no Shokudo.” To deliver “local flavors unique to Izu Mura no Eki” to our customers more than ever before, we expanded the number of seats, enhanced the menu, and established a new takeout counter.


At Izu Mura no Eki, a wide variety of local vegetables are displayed daily at the farmers’ market. Driven by our desire to not only sell these abundant vegetables but also have guests taste them freshly prepared on the spot, we’ve made “freshly fried tempura,” prepared right before your eyes, one of the cornerstones of our menu.Focusing on seasonal vegetables from the farmers’ market, we bridge the gap between the “farmers’ market” and “food” by serving freshly fried tempura that highlights the natural flavors of the ingredients.In addition, valuing “fresh-made deliciousness” and “the live experience,” we offer a wide variety of dishes prepared right in front of our guests, such as “freshly made rice balls” and “freshly grilled dashimaki tamago.”We invite you to enjoy a new dining experience that engages all five senses—"see, smell, and taste"—at the reborn “Village Dining Hall.”


席数は82席。ゆったりとお食事を楽しめる 空間へとリニューアル(画像はイメージです)

Seating capacity: 82 seats. The space has been renovated to allow guests to enjoy their meals in comfort (image for illustrative purposes only).


▼ Please see below for details on the first phase of the renovation.

Press Release (1): https://www.atpress.ne.jp/news/613456

Press Release (2): https://www.atpress.ne.jp/news/616036



■ The revitalized “Mura no Daishokudo” brings you the new allure of “Izu’s Delicacies.”

For local customers, we offer new ways to enjoy the flavors of familiar ingredients. For tourists, we showcase ingredients unique to Izu and the region’s charm.

The greatest appeal of the upgraded “Mura no Daishokudo” is the opportunity to enjoy carefully crafted menus—centered on local ingredients—served “fresh off the grill.” Through new culinary experiences made possible only at Izu Mura no Eki, we will continue to deliver the “delicacies of Izu.”


「村の大食堂」のこだわりメニュー

“Mura no Daishokudo’s” Carefully Curated Menu


< The Evolved “Village Grand Dining Hall” — Key Renovation Points >

(1) Seating capacity increased by approximately 2.7 times! Expanded from about 30 seats to 82 seats

The seating capacity, previously around 30 seats, has been expanded to 82 seats—approximately 2.7 times the original number. The space has been transformed into an environment where more guests can enjoy their meals in comfort.


(2) The cornerstone of the menu is “freshly fried tempura”! We focus on using seasonal ingredients sourced from the farmers’ market

The cornerstone of the menu is “freshly fried tempura.” We use seasonal vegetables from the farmers’ market and seafood from the fresh fish section, frying them right in front of our guests. By making the most of the ingredients available each season and each day, we aim to create that sense of excitement—the anticipation of wondering, “What will I get to eat today?”


(3) A rich selection of dishes that let you enjoy “fresh-made flavor” and the “live experience” of watching them prepared right before your eyes

Valuing “fresh-from-the-kitchen flavor” and the “live cooking experience,” we offer a wide variety of dishes prepared right before your eyes, including “freshly fried tempura” and “freshly made rice balls.”Our “dashimaki tamago” (rolled omelet), a popular item since the station opened, is also cooked right in front of our customers. We offer a new dining experience that engages all five senses—see, smell, and taste.


(4) A new takeout corner has been established to “enjoy mushrooms,” featuring Izu’s famous “shiitake” as the centerpiece

Izu is one of Japan’s leading producers of high-quality log-grown shiitake mushrooms. Nurtured by the warm climate, Izu’s premium shiitake mushrooms are prized for their plump, springy texture and rich flavor. We’ve established a new takeout corner centered on this Izu specialty, where you can easily enjoy the delicious flavors of various mushrooms.


*All photos are for illustrative purposes only.


Details about the products and the preview event for media representatives to be held the day before the grand reopening will be announced in a second press release to be issued at a later date.



■ About “Izu Mura no Eki”

Located along National Route 136 in Mishima City, the facility features a farmers’ market where vegetables from local producers take center stage, as well as delicious rice bowls and the egg specialty shop TAMAGOYA, all available on-site.In addition to ingredients such as vegetables, fish, and meat, we offer seasonings and souvenirs made with local specialties. Furthermore, “Hokuhoku Village Bakery” and “Wagashi Imondo”—a bakery and sweets shop specializing in sweet potatoes primarily sourced from Shizuoka Prefecture—have opened, making this a food theme park where visitors can enjoy regional ingredients.


食のテーマパーク「伊豆・村の駅」

Food Theme Park “Izu Mura no Eki”


■ “Izu Mura-no-Eki” Overview

Facility Name: Izu Mura no Eki

Address: 322-1 Yasu, Mishima City, Shizuoka Prefecture 411-0815

Phone: 055-984-1217

Hours: 9:00 AM – 5:00 PM

      Hokuhoku Village Bakery: 9:00 AM – 5:00 PM *Closes when sold out

      Japanese Sweets: Imondo 9:00 AM – 5:00 PM *Closes when sold out

      Café Branch TAMAGOYA: 9:30 AM–3:30 PM (Last Order: 3:00 PM)

      Village Dining Hall: 10:00 AM – 4:00 PM (Last Order: 3:30 PM)

Closed: Open year-round

Official Website: ・Izu Mura no Eki Official Website

      https://www.muranoeki.com/

      ・Cafebranch TAMAGOYA Official Website

      http://izu-tamagoya.com/



■Company Overview

Company Name: Mura no Eki Co., Ltd.

Address: 322-1 Yasu, Mishima City, Shizuoka Prefecture

Phone Number: 0120-54-0831

Representative: President and CEO Yasuhiro Segami

Business Activities: Development of food theme parks; direct sales of agricultural products; planning

      Development, sales, and quality control; operation of a mail-order business

Established: January 2006

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