A Relaxed, In-Depth Look at Hokkaido’s “Delicious” and “Fun” Sides New YouTube Show “Mogutto Hokkaido” A Variety Show Following the Lives of Gen Z Women Born and Raised in Hokkaido Streaming Begins Thursday, November 12, at 8:00 p.m.

"Mogutto Hokkaido," a YouTube variety show based in Sapporo that showcases Hokkaido’s food, nature, and culture, will begin streaming on Thursday, November 12, 2026, at 8:00 p.m.The mismatched duo—Hokkaido food influencer Riko Mogu and Rika, a rookie assistant director at a Sapporo video production company—will travel across Hokkaido, sampling local cuisine and experiencing the region firsthand. Through the unique perspective of Gen Z women born and raised in Hokkaido, they’ll showcase the prefecture’s charms in a laid-back and warm atmosphere.

A Trip Back in Time in Susukino: https://youtu.be/NZ_sjGs9mLU

~Hokkaido food influencer Riko Mog and rookie AD Rika—an unlikely duo—explore and experience Hokkaido through food and activities~

■ Program Overview

“Mogutto Hokkaido” is a YouTube variety show that introduces Hokkaido’s gourmet food, sports, nature experiences, sightseeing, and conversations among Gen Z Hokkaido natives. We deliver the unique local charm often overlooked by standard tourist guides in a relaxed and enjoyable format.

We aim to create content that not only appeals to Hokkaido fans outside the prefecture and tourists visiting the region but also allows Hokkaido residents to rediscover places nearby they may not have known existed. In addition to the main episodes, we plan to release short videos highlighting the best moments.

■Cast

Riko Mog (Riko) – Program Host, a food influencer promoting Hokkaido cuisine

Riko Mog (Riko) — Program Host

A food influencer promoting Hokkaido’s cuisine. She shares information about restaurants across Hokkaido on Instagram and TikTok. She leads the show with her passionate discussions about food.

Rika: New Assistant Director, 20 years old, a new assistant director working at a video production company in Sapporo

Rika, New Assistant Director

A 20-year-old rookie AD working at a video production company in Sapporo. While operating the camera, she asks innocent questions and adds humor to the show with her laid-back reactions.

The interplay between the energetic Rika and the laid-back Rika is the show’s biggest highlight.

■A Glimpse of the Show

New AD Rika operates the camera while Riko reports on gourmet food

Footage from the shoot at the Susukino intersection

The two are lively even between takes

■ Highlights of Episodes 1 and 2

Episode 1 (Streamed November 12): Food Review

Visiting the Susukino area of Sapporo, they do a food report at a restaurant with a retro atmosphere. With food influencer Riko Mog’s discerning palate and new AD Rika’s candid reactions, this first episode captures the show’s vibe and the two women’s personalities.

Episode 2: Bus Trip to Southern Hokkaido (Tentative)

The two go on a bus trip to Southern Hokkaido. As they tour various sightseeing spots, they’ll explore the unique charms of the region.

We’ll continue to release episodes on an irregular basis, mixing in a variety of different types of content.

■Official Program Social Media

In addition to the main YouTube videos, we’ll share the show’s highlights across various social media platforms, tailored to each platform’s unique features.

Account Name: @moguttohokkaido (shared across YouTube, X, Instagram, Threads, and TikTok)

YouTube: https://www.youtube.com/@moguttohokkaido

Full episodes will be released on an irregular basis. We’ll also post short clips highlighting the best moments.

YouTube

X: https://x.com/moguttohokkaido

We’ll be the first to bring you upload announcements, breaking news from filming locations, and behind-the-scenes stories.

X

Instagram: https://www.instagram.com/moguttohokkaido/

We’ll share photos and Reels featuring local cuisine and scenery from our filming locations.

Instagram

Threads: https://www.threads.com/@moguttohokkaido

An extension of Gen Z conversations in Hokkaido. I’ll chat casually with my viewers.

Threads

TikTok: https://www.tiktok.com/@moguttohokkaido

We’ll be posting short clips featuring the banter between Riko and Rika.

TikTok

*We’ll also post program announcements on Riko Mog’s Instagram (@riko_mogram) and TikTok (@riko_mogramm).

Instagram: https://www.instagram.com/riko_mogram/

TikTok: https://www.tiktok.com/@riko_mogramm

We are also accepting partnership and collaboration proposals from local businesses, municipalities, and tourism associations.

■ “Mogutto Hokkaido” Q&A

Q. What kind of show is “Mogutto Hokkaido”?

A. It’s a YouTube variety show where Riko Mog (the show’s host) and Rika (a rookie assistant director)—both Gen Z women from Hokkaido—introduce gourmet food, sightseeing spots, and nature experiences in Sapporo and other locations throughout Hokkaido.

Q. When and where can I watch it?

A. It will be streamed on the official YouTube channel (@moguttohokkaido) starting at 8:00 PM on Thursday, November 12, 2026. Subsequent episodes will be released on an irregular basis.

■ Program Information

Show Title: Mogutto Hokkaido

Premiere: Thursday, November 12, 2026, at 8:00 PM

Streaming Platform: YouTube

　　　　　 https://www.youtube.com/@moguttohokkaido

Frequency: Irregular updates / Full episodes + short videos

Cast: Riko Mog (Host), Rika

Production: Takuma Create (Sapporo)

Production: Advance Film Co., Ltd. (Sapporo)

　　　　　 https://advance-film.co.jp/