From “MEVILAGE,” featuring TWICE’s MINA as its brand muse, introducing the ultra-flattering “Goddess Glow”!

Sweet Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director and CEO: Midori Kayama) will begin rolling out the "LUMIERE SERIES" and "AQUA SERIES," the latest water-glow color contact lenses from the brand "MEVILAGE" featuring MINA of the global girls group TWICE as its brand muse, starting Monday, November 2, 2026. These new lenses utilize a fixed-axis design to stably keep the highlight in place, combined with the MSLS manufacturing process.

MEVILAGE Launches New Fixed-Axis Water-Glow Color Contact Lenses

■ Product Features

(1) Featuring the “MSLS Manufacturing Process” for Ultimate Moisture and Comfort

Featuring the MSLS Manufacturing Process

“Fixed-axis water-glow lenses designed for superior hydration and comfort”Focusing on the comfort and usability of fixed-axis lenses, we have adopted Vision Science’s proprietary surface treatment technology, the “MSLS (Moisture Shield Lock System) Process.”This process creates a lens surface that is highly compatible with moisture and features a smoothly designed profile, meticulously crafted for daily comfort.

These water-glow lenses are designed not only to give your eyes a radiant look but also to provide a highly comfortable wearing experience.

*Wearing comfort may vary from person to person.

(2) MEVILAGE’s Exclusive “Aura Water-Glow” Design

A luminous translucency combined with a dewy, 3D effect.

“The ultra-flattering Goddess Glow ”MEVILAGE’s exclusive Aura Water-Glow design elegantly captures light within your eyes. The fixed-axis design helps maintain the perfect highlight position, creating a beautifully expressive gaze. Beyond a luminous translucency and a dewy 3D effect, these lenses deliver that sought-after "flattering" finish, naturally enhancing the size and beauty of your eyes.

Introducing a new water-glow color contact lens that grants your eyes the elegance and radiance of a goddess.

*This product does not completely prevent lens rotation. The position of the highlight may shift depending on wear conditions, and stability varies from person to person.

■ New Series & Color Lineup

1.LUMIERE SERIES [1DAY / 1MONTH]

~ A luminous, translucent water-glow with an elegant radiance ~

● Champagne Aura

● Specifications: DIA 14.5mm / GDIA 13.7mm / BC 8.7mm

Champagne Aura

< Champagne Hazel × Elegant Radiance >

These water-glow lenses feature an elegant, champagne-like radiance, creating a natural yet glamorous aura.

For eyes with a sophisticated sparkle.

● Blush Aura

● Specifications: DIA 14.5mm / GDIA 13.7mm / BC 8.7mm

Blush Aura

< Soft Rosy × Blissful Aura >

Soft water-glow lenses infused with a subtle, rosy glow.

For lovely eyes that radiate pure happiness.

2.AQUA SERIES [1-DAY ONLY]

~ A fresh, clear, and mysteriously dewy water-glow ~

● Crystal Aura

● Specifications: DIA 14.5mm / GDIA 13.7mm / BC 8.7mm

Crystal Aura

< Clear Gray × Crystal-Clear Radiance >

A clear, water-glow gray that reflects a crystal-clear radiance.

For captivating, sophisticated eyes that draw you in.

● Aqua Aura

● Specifications: DIA 14.5mm / GDIA 13.7mm / BC 8.7mm

Aqua Aura

< Ice Blue × Water-Like Translucency >

A fresh, water-glow blue with a clear, luminous shine reminiscent of the water’s surface.

For a refined and beautifully elegant impression.

■ Launch & Campaign Information

[New Color Launch Schedule]

● Launch DatesIn-Store: From Monday, November 2, 2026 (*Early Release)

Online Stores:

< Pre-orders > Wednesday, November 4 – Thursday, November 12, 2026

< General Release > From Friday, November 13, 2026

[New Color Launch Commemorative Campaign]

● In-Store (Don Quijote Exclusive Campaign)

New Color Launch Campaign (In-Store)

● Details: For every two boxes of eligible products purchased, receive one of two "Original Trading Cards" at random.

● Campaign Period: From Monday, November 2, 2026 (*While supplies last)

● Eligible Products: MEVILAGE 1DAY / 1MONTH (All colors)

● Participating Stores: Rolling out sequentially at Don Quijote stores

*Some stores may not carry these products.

*Since product launch dates vary by store, availability is regularly updated on our official website. Please check the website below for the latest information.

MEVILAGE: https://sweet78.co.jp/mevilage/

● Online Stores (Web-Exclusive Campaign)

New Color Launch Campaign (Online Stores)

< Sweet Official Online Store >

● Details: For every two boxes of eligible products purchased, receive one of three "Original Postcards" at random.Additionally, the first 100 customers to purchase two or more boxes will receive an extra postcard featuring a limited-edition design.*First 100 customers: 1 Sweet Official exclusive design + 1 standard design (out of 3 types).

● Campaign Period: From Wednesday, November 4, 2026 (*While supplies last)

● Eligible Products: MEVILAGE 1DAY / 1MONTH (All colors)

< Qoo10, Rakuten >

● Details: For every two boxes of eligible products purchased, receive one of three "Original Postcards" at random.

● Campaign Period: From Friday, November 13, 2026 (*While supplies last)

● Eligible Products: MEVILAGE 1MONTH (All colors)

< More Contact >

● Details: To celebrate the launch, receive 20% OFF one box of the new colors, and 10% OFF one box of the existing colors.

● Campaign Period: Wednesday, November 4 – Wednesday, November 18, 2026

● Eligible Products: MEVILAGE 1DAY / 1MONTH (All colors)*Please note: This store is not participating in the postcard promotion.

■ Product Overview

Brand Name: MEVILAGE

Replacement Cycle: 1DAY / 1MONTHContents: 1DAY – 10 lenses per box / 1MONTH – 2 lenses per box

Price: ¥1,760 (tax included)

Color Options: 1DAY – 13 colors total / 1MONTH – 8 colors total

Lens Specifications:

・DIA: 1DAY 14.0mm, 14.5mm / 1MONTH 14.2mm, 14.5mm

・GDIA: 1DAY 13.1mm, 13.7mm / 1MONTH 13.5mm, 13.7mm

・BC: 8.6mm, 8.7mm

・Water Content: 38.5%

Power Range:

Standard: ±0.00, -0.75 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)

Don Quijote: ±0.00, -1.00 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)*(Don Quijote Exclusive Colors: ±0.00, -1.00 to -5.00 (0.25 steps), -5.50, -6.00)

New Colors: ±0.00, -1.00 to -5.00 (0.25 steps), -5.50, -6.00

*Higher powers for new colors will be released sequentially.

■ About Sweet Co., Ltd.

Established in Osaka in July 2008, Sweet Co., Ltd. is a manufacturer that plans, develops, and sells original colored contact lenses, cosmetics, and beauty accessories.

Guided by our brand message, “Girls, be ambitious. Girls, be happy,” we resonate with the desire to "embrace your inner girl" at any age, delivering comfort, wonderful moments, and beauty. Operating through our official online store, major e-commerce marketplaces, and wholesale channels, we are dedicated to creating trendsetting and highly popular products that fulfill every woman’s desire to feel "cuter" and "more beautiful."

■ Company Profile

Company Name: Sweet Co., Ltd.

Representative: Midori Kayama, Representative Director & CEO

Address: 4F Osaka Sakaisuji Bldg., 2-2-13 Bakuro-machi, Chuo-ku, Osaka 541-0059, Japan

Established: July 8, 2008

Business Activities:

・Planning, development, and sales of colored contact lenses, cosmetics, and beauty accessories

・Wholesale of colored contact lenses and related products

・Operation and management of e-commerce businesses

Capital: 10 Million JPY

URL: https://sweet78.co.jp/company/