Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

[Roadside Station Kisarazu: Umakata no Sato] A Weekly Weekend Tradition The “UMAUMA Agricultural Products Event” Will Be Held Even During the Year-End and New Year Holidays! Don’t let rising prices get you down! For a fixed entry fee of just “500 yen,” fill your basket to the brim with winter’s freshest produce!

~First-Ever “All-You-Can-Pack Root Vegetables” and “All-You-Can-Pack Citrus” Events, Plus the “All-You-Can-Pile Glutinous Rice” Event—Perfect for the Year-End and New Year Holidays~

株式会社菜花の里

Featuring approximately 2,000 local specialty items, including seasonal produce, this roadside station attracts more than 1.7 million visitors annually (cumulative total of approximately 17.7 million visitors as of the end of September 2026)—even in Chiba Prefecture, a highly competitive market for roadside stations.“Roadside Station Kisarazu Umakata no Sato” (Location: Kisarazu City, Chiba Prefecture; Operated by Nanohana no Sato Co., Ltd.) will continue to hold its regular “UMAUMA Agricultural Products Event”—a “fill-your-basket” sale of agricultural products held every Saturday, Sunday, and holiday—from November 2026 through February 2027.



The event will feature mainly agricultural products from Chiba Prefecture that can only be enjoyed during this time of year!

This time, we’re introducing the first-ever “Root Vegetable All-You-Can-Pack” and “Citrus Fruit All-You-Can-Pack” events. These winter-exclusive all-you-can-pack events will allow you to take home two to three types of produce at once. Additionally, we plan to offer a new “Glutinous Rice All-You-Can-Pile” event to meet the increased demand during the year-end and New Year’s holidays.


Although the cost of living has skyrocketed due to the damage caused by Typhoon No. 25 and global circumstances, we’re keeping the participation fee at “500 yen” (300 yen for some items) to give back to our customers and local contracted farmers. You can enjoy getting your hands on seasonal ingredients in a fun and affordable way!

[Official Website] https://chiba-kisarazu.com/


「ウマウマ農産物イベント」2026年11月〜2027年2月も継続開催!

The “Umauma Agricultural Products Event” will continue from November 2026 to February 2027!


■ Background of the “UMAUMA Agricultural Products Event”

“Roadside Station Kisarazu Umakata no Sato” works with approximately 400 local contracted farmers.Held with the cooperation of these many local contracted farmers, the “UMAUMA Agricultural Products Event” offers participants an “all-you-can-pack” selection of delicious Chiba Prefecture produce—including vegetables, fruits, and rice—at a special price of “500 yen” (300 yen for some items).This event, which began with the desire to “make it easier for people to enjoy the delicious produce from local farmers,” uses so-called “non-standard” produce—items that, while maintaining the same great taste, are not sold on store shelves due to irregular sizes—to ensure satisfaction for both customers and farmers alike.


In September 2026, Typhoon No. 25 caused extensive damage to Chiba Prefecture, where our station is located, including the suspension of public transportation due to fallen trees and road closures caused by landslides. Furthermore, with the global surge in raw material and energy prices, price increases for food and daily necessities continue unabated.As daily life becomes increasingly difficult, we want to express our gratitude to you by delivering seasonal produce from Chiba Prefecture at a special price—with participation fees kept at their current level—so that we can show our appreciation even in these challenging times.



■ Scheduled Items (November 2026 – February 2027) *Event details are subject to change depending on weather and harvest conditions.

From November 2026 to February 2027, we will hold “all-you-can-pack” events every Saturday, Sunday, and on public holidays. You can take home a variety of seasonal produce from Chiba Prefecture for “500 yen” (300 yen for some items).We’ll also have items unique to Chiba Prefecture, such as “All-You-Can-Pack Roasted Peanuts” and “All-You-Can-Pack Sweet Potatoes.”


● All-You-Can-Take Eggs and Bowls / November 1 (Sun) – 6 sessions total

〈Starts November 1〉

Get as many eggs as you can by placing balls on a plate within the time limit! Treat the balls as eggs and place them carefully on the plate. (Produced in Chiba Prefecture)

Price: 300 yen (tax included)


たまご・ボールお皿乗せ放題

All-You-Can-Place Eggs & Balls on Plates


●All-You-Can-Pack Sweet Potatoes / November 3 (Tue, Holiday) – 7 sessions total

〈Starts November 3〉

Chiba Prefecture ranks high nationwide in monthly sweet potato shipments and boasts a large production volume. They are said to be at their most delicious from October through January, when moisture is drawn out and their sweetness intensifies. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


さつまいも詰め放題

All-You-Can-Pack Sweet Potatoes


●All-You-Can-Pack Citrus / November 7 (Sat) – 2 sessions total

〈Starts November 7〉

We’ll have 2–3 varieties available, including mandarins, yuzu, and lemons, which are in season during the winter. Citrus fruits, known for their high vitamin C content, help boost your immune system. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


柑橘類詰め放題

All-You-Can-Pack Citrus


●All-You-Can-Eat Fresh Rice / Sunday, November 8 only

〈Limited to November 8〉

Our hugely popular all-you-can-pile-on fresh rice event. This will be the last one of 2026. You can take home as much Chiba Prefecture-grown “Koshihikari” rice as you can pile into a masu (traditional wooden measuring cup) within the time limit. The trick is to pack it grain by grain right up to the rim of the masu! (Produced in Chiba Prefecture)

Price: 300 yen (tax included)


新米盛り放題

All-You-Can-Scoop New Rice


● All-You-Can-Pack Maitake Mushrooms / November 14 (Sat) – 3 Sessions Total

〈Starts November 14〉

Maitake mushrooms are said to be named after the joy of finding them—so great it makes you dance. They contain exceptionally high levels of beta-glucan, a compound commonly found in mushrooms, which helps restore immune function. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


舞茸詰め放題

All-You-Can-Pack Maitake Mushrooms


●All-You-Can-Pile Glutinous Rice / Starting Sunday, November 22—4 sessions total

〈Starts November 22〉

This is the first installment of our “All-You-Can-Pile Glutinous Rice” event, scheduled to take place once a month. You can use it for a wide range of dishes, such as red rice, glutinous rice dishes, and ohagi. It’s perfect for creating special, out-of-the-ordinary menus for the year-end and New Year’s holidays! (Produced in Chiba Prefecture)

Price: 300 yen (tax included)


もち米盛り放題

All-You-Can-Take Glutinous Rice


●All-You-Can-Pack Root Vegetables / Starting November 23 (Mon, Holiday) – 5 sessions total

〈Starts Nov. 23〉

We’ll have 2–3 varieties of winter-season produce, such as taro, carrots, and burdock root. These vegetables store high levels of sugar, vitamins, dietary fiber, and minerals to help them withstand the cold. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


根菜類詰め放題

All-You-Can-Pack Root Vegetables


●All-You-Can-Pack Mandarins / Saturday, December 5 only

〈Held exclusively on December 5〉

Mandarins are widely cultivated on the Minamiboso Peninsula in Chiba Prefecture. Blessed with a warm climate and a rich sea breeze, these fruits are characterized by their rich flavor and a refreshing taste with a good balance of tartness and sweetness. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


みかん詰め放題

All-You-Can-Pack Mandarins


● All-You-Can-Pack Roasted Peanuts / December 20 (Sun) – 5 Sessions Total

〈Starts December 20〉

“Chiba Hantate,” “Q Nuts,” and “Oomashari” are popular varieties in Chiba Prefecture. Come enjoy Chiba’s peanuts—the top producer in Japan—at this great value event. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


落花生詰め放題

All-You-Can-Pack Peanuts


●All-You-Can-Eat Strawberries / Saturday, February 20, 2027 only

〈Held exclusively on February 20〉

This all-you-can-pile strawberry event is a one-time-only special. Chiba Prefecture is a leading strawberry-producing region and is home to its own original varieties. Please handle the berries gently, as they are delicate. (Produced in Chiba Prefecture)

Price: 500 yen (tax included)


いちご盛り放題

All-You-Can-Pile Strawberries


* Origin: Chiba Prefecture * All prices include tax. * All photos are for illustrative purposes only.

*Contents are subject to change depending on weather and harvest conditions.

*Details on available items will be announced on our official Instagram account.



[November 2026 – February 2027 / List of Items (Tentative)]

● November 2026

1 (Sun)   : ★Eggs

3 (Tue, Holiday) : Sweet Potatoes

7 (Sat)   : Citrus fruits <First time>

8 (Sun)   : ★New Rice

14 (Sat)  : Maitake mushrooms

15 (Sun)  : Cucumbers

21 (Sat)  : Citrus fruits <First time>

22 (Sun)  : ★Glutinous Rice <First Time>

23 (Mon, Holiday): Root Vegetables <First Time>

28 (Sat)  : Sweet Potatoes

29 (Sun)  : ★Eggs


●December

5 (Sat): Mandarins <Featured>

6 (Sun): Cucumbers

12 (Sat): Root vegetables <First time>

13 (Sun): ★Glutinous Rice <First Time>

19 (Sat): Sweet Potatoes

20 (Sun): Roasted Peanuts

26 (Sat): Maitake mushrooms

27 (Sun): Root Vegetables <First Time>


●January 2027

1 (Fri, Holiday): ★Rice

2 (Sat): Roasted Peanuts

3 (Sun)   : ★Eggs

9 (Sat)  : Cucumbers

10 (Sun)  : Sweet potatoes

11 (Mon, Holiday): Root vegetables <First time>

16 (Sat)  : Maitake mushrooms

17 (Sun)  : ★Glutinous Rice <First Time>

23 (Sat)  : ★Eggs

24 (Sun): Roasted Peanuts

30 (Sat): ★Rice

31 (Sun): Sweet Potato


●February

6 (Sat)  : Root vegetables <First time>

7 (Sun)  : Sweet potatoes

11 (Mon, Holiday): Roasted Peanuts

13 (Sat)  : ★Eggs

14 (Sun)  : ★Rice

20 (Sat)  : Strawberries

21 (Sun): Sweet potatoes

23 (Tue, Holiday): ★Glutinous Rice <First Time>

27 (Sat)  : Eggs

28 (Sun)  : Roasted Peanuts


*Participation is 500 yen (tax included).

*Items marked with ★ are available for 300 yen (tax included).

*Event details are subject to change depending on weather and harvest conditions. Please check our official Instagram for details.


Eggs: All-you-can-eat eggs on a plate / Sweet Potatoes: All-you-can-pack sweet potatoes / Citrus Fruits: All-you-can-pack citrus fruits (2–3 varieties, including mandarins, yuzu, and lemons) /New Rice: All-you-can-pile new rice / Maitake Mushrooms: All-you-can-pack maitake mushrooms / Cucumbers: All-you-can-pack cucumbers / Glutinous Rice: All-you-can-pile glutinous rice /

Mikan: All-you-can-pack mikan / Root Vegetables: All-you-can-pack root vegetables (2–3 varieties, such as taro, carrots, burdock, and lotus root) /

Roasted Peanuts: All-You-Can-Pack Roasted Peanuts / Rice: All-You-Can-Pile Rice / Strawberries: All-You-Can-Pile Strawberries



■Facility Overview

道の駅木更津 うまくたの里

Roadside Station Kisarazu Umakata no Sato


Store Name: Roadside Station Kisarazu Umakata no Sato

Address: 1369-1 Shimogori, Kisarazu City, Chiba Prefecture 292-0205

Facilities: 206 parking spaces, 2 EV charging stations, 18 restroom stalls

          Retail facilities for agricultural, forestry, and fishery products and processed goods; dining facilities

Access: Just off the Kisarazu-Higashi Interchange on the Ken-O Expressway

Phone Number: 0438-53-7155

Hours: 9:00 AM–5:00 PM (Open year-round)

Official Website: https://chiba-kisarazu.com

Official Facebook: https://www.facebook.com/umakutanosato/

Official Instagram: https://www.instagram.com/chibakisarazu/

Official X (formerly Twitter): https://x.com/m_kisarazu



■Company Overview

Company Name: Nanohana no Sato Co., Ltd.

Address: 260 Teradai, Narita City, Chiba Prefecture 286-0022

Representative: Takahito Kawagoe

Established: July 1983

Business Activities: Management and operation of roadside stations; development, manufacturing, and sale of tourist souvenirs;

      processing and sale of handicrafts and folk art, and sale of food products

Capital: 10 million yen