"BELLE GROW ALPHA," a popular hair salon in Namba, Osaka, will open its second location, the "Horie Branch," on October 20!

Long-Awaited Second Store Opens in Kita-Horie, the Fashion Hub

STYLER Co., Ltd.(Headquarters: Chuo Ward, Osaka City) will open “BELLE GROW ALPHA Horie,” its second location, on Tuesday, October 20, 2026, in Kita-Horie, Nishi Ward, Osaka City.Bringing the proven techniques that have earned the salon a loyal following in one of Osaka’s premier districts to the fashion-forward neighborhood of Kita-Horie. With its signature “High-Tone Color” treatment—which uses proprietary formulas to achieve bright hair colors without bleach—and high-quality feather extensions imported directly from South Korea, the salon offers a new option in Kita-Horie for “enjoying the latest trends without damaging your hair.”To celebrate the opening, we are offering special in-store benefits through Friday, November 20.

URL: https://alpha-horie.com/column/detail/?id=1

■ A popular Namba hair salon expands to Horie, the fashion district

BELLE GROW ALPHA is a hair salon located in Soemoncho, Osaka’s Minami district.Specializing in high-tone colors, design coloring, and hair extensions, it has earned a customer review rating of 4.96 on Hot Pepper Beauty (based on 102 reviews as of October 2026 for the Namba location).

Kita-Horie, the location chosen for its second branch, is an area lined with boutique shops and cafes and home to a cluster of sophisticated hair salons. At the Horie branch, building on the high-tone coloring and hair extension techniques honed at the Namba branch, BELLE GROW ALPHA offers unique styles tailored for those seeking both stylish looks and healthy hair.

A calm, white-themed interior

■ Features of the Horie Branch

1. Natural-looking results with feather extensions imported directly from Korea

The “feather extensions”—a trending topic on social media—are a new type of extension where fine, lightweight strands are applied one by one. At BELLE GROW ALPHA, we use high-quality, 100% human hair feather extensions imported directly from South Korea.

Conventional extensions often lift at the roots, making them noticeable, or their texture can change with repeated shampooing. Feather extensions eliminate these concerns and blend in so naturally that they’re indistinguishable from your own hair.

・The roots are less likely to lift, making them virtually unnoticeable

• The texture remains consistent even with daily shampooing

• Can be combed through and cared for just as you normally would

• You can style them thoroughly, such as curling them with a curling iron

• Can be colored, allowing you to enjoy styles like inner highlights

・Made from 100% human hair, so it blends naturally with your own hair

<With “Repair,” you can use the same extensions for about 6–9 months>

A major feature of Feather Extensions is “repairs” (reapplication). If you get a repair every 2–3 months, you can keep using the same extensions by reapplying them, and depending on how you care for them, you can enjoy the same extensions for about 6–9 months.Repairs start at 13,200 yen (tax included) for 40 strands, so you don’t need to buy new hair each time you have them reapplied. The longer you wear them, the lower the cost per session.

・Next-Generation Feather Extensions (includes cut)

　40 strands: 29,500 yen / 60 strands: 44,250 yen / 80 strands: 59,000 yen (tax included)

・Touch-ups

　40 strands: 13,200 yen / 60 strands: 19,800 yen / 80 strands: 26,400 yen (tax included)

2. Achieve Luxurious Light Tones Without Bleaching

You want to enjoy light hair colors and trendy shades, but you want to avoid the damage caused by bleaching. In response to these requests, BELLE GROW ALPHA uses a proprietary formula that achieves vibrant color without bleaching. Since there is no bleaching process, you can enjoy translucent, high-tone colors while minimizing damage to your hair.

3. Personalized Customer Service

Guided by the philosophy that “technical skill is a given—our goal is to create an experience that delivers that ‘extra special’ touch,” we go beyond standard, scripted service to prioritize recommendations tailored to each client’s preferences and personal style.

Feather Extensions Imported Directly from Korea

High-tone colors with minimal damage, achieved without bleaching

■ Grand Opening Campaign

Period: Tuesday, October 20, 2026 – Friday, November 20, 2026

・All customers who visit during the campaign period will receive a complimentary shampoo and treatment

・Returning customers can choose one of the following:

　(1) 1,000 yen off your total bill

　(2) A complimentary ECLARITY salon treatment

　　 (You can also upgrade your treatment for an additional 3,300 yen)

Grand Opening Campaign

■ About the BELLE GROW Group

The BELLE GROW Group is based in Osaka and operates three hair styling salons, two hair salons, and one nail salon. The Horie location is the group’s sixth branch.

The group’s hair styling salon, “BELLE GROW,” is responsible for yukata dressing at the Kansai Collection 2025 S/S (Kyocera Dome Osaka) and for hair, makeup, and dressing at the “Student Runway” event produced by Kansai Collection.The group has also built a strong track record at major events and magazine photo shoots, including providing yukata dressing services for the Bon Odori dance—which attempted to set a Guinness World Record (with 3,946 participants from 62 countries)—at events related to the Osaka-Kansai Expo, as well as handling hair, makeup, and styling for the uchikake dress show on the “TSUNAGU” stage.

■ Menu (Tax Included)

<Haircut>

Haircut: 4,400 yen

Student Cut (High school students and younger, beauty school students) 3,520 yen

Children’s Haircut (Elementary school students and younger) 2,200 yen

<Color>

Root Touch-Up: 6,600 yen

Full Color: 7,700 yen

Double Color (Bleach + Single Color) 12,100 yen

Highlights + Full Color: 15,400 yen

<Hair Extensions>

100% Human Hair Remy Seal Extensions: 550 yen per strand / 5,500 yen for 10 strands / 15,950 yen for 40 strands / 22,550 yen for 60 strands / 28,600 yen for 80 strands

Seal-On Extension Removal: Starting at 2,420 yen

Next-Generation Feather Extensions (includes cut): 40 strands 29,500 yen / 60 strands 44,250 yen / 80 strands 59,000 yen

Repair: 40 strands 13,200 yen / 60 strands 19,800 yen / 80 strands 26,400 yen

<Treatments>

Aujua: 4,950 yen

Kérastase Cocktail Treatment + Water Treatment: 6,600 yen

Kérastase Caviar Treatment: 9,900 yen

<Hair Quality Improvement>

High-Concentration Hydrogen Treatment: 7,700 yen

Premium Hydrogen Treatment: 11,000 yen

<Hair Straightening>

Straightening (Full) + Cut: 22,000 yen

Partial Straightening: 6,600 yen

<Head Spa>

10-Minute Head Spa: 1,760 yen

20-minute Head Spa: 2,750 yen

<Other>

After-Hours Fee (Appointments after 7:00 PM): 1,500 yen per hour

■ Salon Overview

Salon Name: BELLE GROW ALPHA Horie Branch

Opening: Tuesday, October 20, 2026

Address: 3F, 1-9-11 Kita-Horie, Nishi-ku, Osaka City, Osaka 550-0014

Access: 4-minute walk from “Yotsubashi Station” on the Osaka Metro Yotsubashi Line,

　　　　　 7-minute walk from “Shinsaibashi Station” on the Midosuji Line

Hours: 11:00 a.m.–8:00 p.m.

Closed: Irregular holidays

Phone Number: 06-6537-8189

URL: https://alpha-horie.com/

■ Operating Company

Company Name: STYLER Co., Ltd.

Representative: Ayaka Kamezaki

Address: 6F Juri House Building, 7-19 Soemoncho, Chuo-ku, Osaka City, Osaka 542-0084

Established: August 2017

Business Activities: Operation of hair salons, hair and makeup salons, and nail salons;

　　　　　Beauty school operations; planning, development, and production of beauty-related products

Store Logo