"VB," a Hygiene Technology Inspired by the Oshibori, Heads to Paris FSX and ANREALAGE Offer "OSHIBORI" to Attendees at Paris Fashion Week

FSX Co., Ltd. (Headquarters: Kunitachi City, Tokyo;President and CEO: Katsuyuki Fujinami; hereinafter “FSX”) provided its popular “AROMA Premium” oshibori towels for the ANREALAGE show, which presented its collection at Paris Fashion Week Spring/Summer 2027.This initiative was undertaken to deliver cleanliness and comfort, allowing fashion industry professionals and audience members from around the world visiting the ANREALAGE venue to experience the oshibori culture—which embodies the “hygiene and hospitality” for which Japan is renowned globally—and to fully enjoy this once-in-a-lifetime event.Furthermore, FSX’s patented “VB” technology (Patent No. 6739772), which safely provides antiviral and antibacterial protection, was incorporated into the ANREALAGE staff uniforms, ensuring hygiene behind the scenes where fashion is brought to life.

ANREALAGE × FSX

This collaboration came to fruition on the Paris Fashion Week runway, born from the shared vision of ANREALAGE—which showcases Japanese creativity to the world through fashion—and FSX—which brings Japan’s oshibori culture to the world. Though operating in different fields, both companies are united in their commitment to the challenge of “from Kunitachi to the world.”On the Paris stage, where fashion professionals and audiences from around the world gather, we are showcasing Japan’s oshibori culture and its hygiene technology to the world.

The oshibori provided are from the hugely popular “Aroma Premium” line, which boasts annual shipments of 32 million units. They incorporate “VB-COSME” (Patent No. 7278638) technology—developed with a focus on the skin-beneficial effects of VB—which helps maintain moisture and promotes healthy, soft hands.In France, where the summer heat has persisted, guests can wipe away sweat and heat with the oshibori and refresh their spirits with the aroma. We are bringing Japanese hospitality to Paris, gently supporting the enjoyment of the shows with cleanliness and comfort.Furthermore, as part of infection prevention measures that leverage the affinity between the fabric and the treatment, we have applied the antiviral and antibacterial VB treatment—which is already in practical use on wet oshibori towels—to the dry fabric of staff uniforms.Through oshibori and hygiene technology, FSX supported ANREALAGE’s Parisian endeavor from behind the scenes of the glamorous show, showcasing the new possibilities of OSHIBORI to the world.

<Comment from Designer Kunihiko Morinaga>

The theme of this Paris Collection is “Skin.” These are garments that can be rewritten endlessly with electronic paper scales—garments that shed their skin and are reborn. If clothing is a second skin, then the oshibori is the first layer to touch the skin. I believe that even in that fleeting moment of wiping the skin, a small rebirth takes place.FSX represents a connection that has continued in Kunitachi—where I was born and raised—since my grandparents’ generation. I am truly delighted that two creations born in the same city—one as a hygiene technology and the other as tech fashion—are reaching the hands and skin of attendees simultaneously at the Paris venue.I hope you’ll sense the warmth of Japanese hospitality and these two challenges—both originating in Kunitachi and reaching out to the world—as you enter the show.

[Reference Materials]

<About VB> https://www.virusblock.jp/

“VB” is FSX’s patented technology (Patent No. 6739772) developed with a focus on “hygiene”—the most critical aspect of wet towels—to safely achieve antiviral and antibacterial effects.This technology has been applied to wet towels and other textiles and is in practical use as a hygiene technology that suppresses the adhesion and activity of viruses and bacteria by 99.99% or more.

*The suppression rate of 99.99% or higher is not guaranteed for all viruses and bacteria.

VB: Antiviral and Antibacterial

Antiviral and Antibacterial Treatment for Staff Uniforms

Originally developed as a solvent for wet “oshibori” towels, “VB” has been adapted for use on dry textiles—such as clothing—by leveraging its affinity for fibers. By applying the antiviral and antibacterial “VB” treatment to staff uniforms, we are creating a hygienic environment for the backstage staff who support the show, as part of our infection prevention measures.

VB Treatment in Progress

<About VB-COSME> https://www.pocket-oshibori.jp/

“VB-COSME” is a patented technology (Patent No. 7278638) that builds upon the anti-viral and antibacterial “VB” technology (Patent No. 6739772), incorporating functions that support anti-aging care.Its use has been proven to cleanse, condition, and moisturize the skin.

US AROMA Premium Hinoki (VB-COSME- Wet Towel) · Scented

Featuring the proprietary “VB-COSME-” technology—which retains moisture and promotes healthy hands—the Aroma Premium is a memorable, aromatic hospitality towel that offers gentleness to the skin along with a luxurious blend of scent and comfort.

“Hinoki,” derived from trees growing in the forests of Hida Takayama, has a scent that brings deep, soothing relief—much like forest bathing—in the blink of an eye.

A scene of the OSHIBORI being distributed at the venue

<ANREALAGE | Anrealage> https://www.anrealage.com

Designer: Kunihiko Morinaga

Born in 1980 in Kunitachi City, Tokyo. Graduated from the School of Social Sciences at Waseda University. While in college, he attended the Vantan Design Institute and began creating clothing. In 2003, he launched his brand “ANREALAGE.” The name ANREALAGE stands for A REAL (everyday life), UN REAL (the extraordinary), and AGE (era).In 2005, he made his Tokyo Collection debut at Tokyo Tower. After 10 years participating in the Tokyo Collection, he expanded to Paris Fashion Week in 2014. In 2019, he was selected as a finalist for France’s “LVMH Prize” and received the 37th Mainichi Fashion Grand Prix that same year.In 2020, the brand announced a collaboration with the Italian brand FENDI at Milan Fashion Week. In 2021, it designed the official uniforms for the Japan Pavilion at Expo 2021 Dubai. In 2023 and 2025, the brand designed costumes for Beyoncé’s world tour.

Paris Fashion Week Spring/Summer 2027

<About FSX Co., Ltd.> https://www.fsx.co.jp/

Guided by the philosophy that “Oshibori is not just a service of things, but a service of the heart,” the company was founded in 1967 as “Fujinami Towel Service,” a towel rental business. Marking its 50th anniversary, the company rebranded as “FSX Co., Ltd.” and is now expanding its business to create innovative services for the next 50 years.We are redefining the Japanese tradition of the oshibori as an “oshibori culture” centered on hygiene and hospitality. Through the development of our antiviral and antibacterial hygiene technology “VB” and manufacturing equipment,incorporating aromatherapy and design, and exporting OSHIBORI—along with its entire culture—to the world, thereby creating new value and markets for oshibori from both software and hardware perspectives.In 2025, we will open “Expression Kawaguchiko,” a new-style restaurant in Fujikawaguchiko Town that embodies the FSX brand concept. To widely spread OSHIBORI culture both domestically and internationally, we will continue to create moments of hospitality that stem from the oshibori.

Online Store “E-Shizai Market”: https://www.e-shizai.net/

Pocket Oshibori: https://www.pocket-oshibori.jp/

Antiviral & Antibacterial “VB”　　　　　　　: https://www.virusblock.jp/

Aging Care Support “VB-COSME-”: https://www.pocket-oshibori.jp/

“REION” Hot and Cold Towel Storage Unit: https://www.reion.jp/

FSX Facebook Page　　　　　　　　　: https://www.facebook.com/fsx.co.jp/

FSX Instagram (@fsxkoho)　　　　　　　: https://www.instagram.com/fsxkoho/

FSX Recruitment Site　　　　　 ： https://www.fsx.co.jp/careers/

French Café & Terrace “Expression Kawaguchiko”: https://f-expression.com/kawaguchiko/

<About FSX Fuji Co., Ltd.> https://www.fsx.co.jp/fsxfuji_oshibori/

FSX Fuji Co., Ltd. was established in Fujikawaguchiko Town in September 2020 as a group company of FSX Co., Ltd. Guided by the philosophy that “Oshibori are not just a physical service, but a service of the heart,” the company operates an oshibori rental, planning, and sales business centered around the Fuji Five Lakes.We offer oshibori unique to the region, such as the FSX Group’s exclusive antiviral and antibacterial “VB Oshibori” and oshibori infused with natural aromas.We have developed the “Fujipyon” oshibori, which incorporates lavender—a key tourist attraction of Fujikawaguchiko Town. Moving forward, in the foothills of Mount Fuji, a region rich in tourist resources, we will continue to pursue proactive product development to unlock new possibilities for oshibori through marketing strategies that leverage the advantages of our community-based business model.