Press Relase / News Release Distribution Service [@Press]

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The “Parada Meat Festival,” where you can enjoy hearty servings of Shinshu meat, will be held on October 10 and 11! Two autumn days filled with meat delicacies, pro wrestling, and sweets

Meat food stalls are gathering at “Sakudaira Highway Oasis Parada,” directly connected to the highway! Customize your own “Ultimate Meat Bowl” or “Meat Sandwich” with your favorite cuts of meat! Shinshu Pro Wrestling will be held on the 11th, featuring special guest “Choshu Koryoku” in the ring.

佐久平尾山開発株式会社

The Saku-Hirao Mountain Development Co., Ltd., which operates the Saku-Hirao Highway Oasis “PARADA” (Saku City, Nagano Prefecture), will hold the “PARADA Meat Festival” at Minami PARADA on Saturday, October 10, and Sunday, October 11, 2026.


肉祭りチラシ

Meat Festival Flyer


Set against the backdrop of the autumn highlands, the festival will feature a variety of meat dishes—including Shinshu specialties—sold from food stalls. Choose your favorite meat and enjoy it your way: make a “meat sandwich” by putting it between slices of bread, or top a bowl of rice to create the “Ultimate Meat Bowl.”


Additionally, on Saturday, October 10, there will be craft beer tastings and sales by Yaho Brewing, as well as a stage performance by the Shirakaba Dance Troupe. On Sunday, October 11, a Shinshu Pro-Wrestling event will be held, featuring Choshu Koriki as a special guest. A sweets fair will also be held on both days.



■ Choose Your Favorite Meat to Make the “Ultimate Meat Bowl” or a “Meat Sandwich”!

At this year’s PARADA Meat Festival, you’ll exchange special “Meat Vouchers” for items at each meat stall.

Of course, you can enjoy your favorite meat on its own, but combining it with bread or rice opens up even more ways to enjoy it.

Put it in a sandwich? Top it? Eat it as is?

You can make a “Meat Sandwich” by putting your favorite meat between slices of bread, or create the “Ultimate Meat Bowl” by generously piling several kinds of meat onto a bowl of rice.

The real thrill of this Meat Festival is hopping from stall to stall to find your “favorite meat” while enjoying your very own custom meat meal.



■ Save up to 800 yen! “Advance Meat Vouchers” Now on Sale

Meat vouchers for use at the meat stalls cost 300 yen each.

We’re currently selling a great value advance set that includes a “Bread or Rice Exchange Voucher” with your meat vouchers.


Advance Set | Advance Price | Set Contents

3,000-yen set: 2,800 yen (10 x 300-yen vouchers + 1 “Bread or Rice” exchange voucher)

6,000-yen set: 5,500 yen (10 x 300-yen vouchers + 3 “Bread or Rice” exchange vouchers)

9,000-yen set: 8,200 yen (30 300-yen coupons + 5 “Bread or Rice” exchange coupons)


The 9,000-yen set is available only as an advance sale. Save up to 800 yen.

Advance tickets are available at “Birds Cafe” inside the Minami Parada Center House, as well as on “Jalan.net” and “Asoview!”.

Additionally, you can exchange one meat voucher (300 yen) for one extra piece of bread or one extra serving of rice.


・Asoview

https://www.asoview.com/base/160156/

・Jalan.net

https://www.jalan.net/kankou/spt_20217ca3470057982/


*Please note that the items at each meat stall are not all-you-can-eat. You must exchange the required number of meat vouchers for each item.

*Meat vouchers cannot be used for the Sweets Fair or craft beer.

*Meat vouchers cannot be exchanged for cash or refunded after purchase.

*All prices listed include tax.



■October 10 (Sat): Craft Beer & the Shirakaba Dance Troupe!

On Saturday, October 10, Yaho Brewing will host craft beer tastings and sales.

Additionally, starting at 1:00 PM, the Shirakaba Dance Troupe will take the stage.

Come enjoy a day of hearty meat dishes, Shinshu craft beer, and a spectacular stage performance together in the autumn highlands.


*We do not serve alcohol to drivers or anyone under the age of 20.



■Sunday, October 11: Shinshu Pro-Wrestling! Choshu Koriki will also be competing

On Sunday, October 11, Shinshu Pro-Wrestling will make an appearance at Minami Parada.

Choshu Koriki has also been confirmed to appear as a special guest.

You can enjoy the thrilling pro-wrestling action unfolding right before your eyes—free of charge.

It’s a special day where you can eat meat, watch pro-wrestling, and get the whole venue fired up together.



■The Sweets Fair runs for two days!

“After the meat, there’s always room for dessert!”

Originally scheduled for just one day, the Sweets Fair has been expanded to run on both Saturday, the 10th, and Sunday, the 11th.

After indulging in meat dishes to your heart’s content, you can also enjoy some autumn-themed sweets.



■Event Overview

Event Name: PARADA Meat Festival

Dates: October 10 (Sat) and 11 (Sun), 2026

Time: 11:00 a.m. – 3:00 p.m.

Venue: Saku-daira Highway Oasis “Parada,” South Parada

Address: 2681 Shimohirao, Saku City, Nagano Prefecture

Event Policy: Will be held rain or shine

Inquiries: 0267-67-8100


October 10 (Sat): PARADA Meat Festival

        Dessert Fair

        Yaho Brewing Craft Beer Tasting and Sales

      : Shirakaba Dance Troupe Performance: 1:00 PM–


October 11 (Sun): PARADA Meat Festival

        Dessert Fair

        Shinshu Pro-Wrestling

        Special Guest: Choshu Koriki

        Free Admission to Pro-Wrestling



■ Meat Vouchers Available for Purchase on the Day of the Event

You can purchase meat vouchers on the day of the event.


Outdoor Tent Reception: Cash Only

“Birds Cafe” inside the Minami Parada Center House: Cashless payments accepted


Please note that the 9,000-yen set—available only as an advance ticket—will not be sold on the day of the event.



■About Saku-daira Highway Oasis “Parada”

Sakudaira Highway Oasis “Parada” is a leisure facility directly connected to the Sakudaira Parking Area on the Joshin’etsu Expressway.

Taking advantage of its location with direct access from the highway, during the green season it offers activities to enjoy in nature, insect-themed experiences, and dining facilities. In winter, it operates as “Saku Ski Garden Parada.”

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