Warmth and comfort— Not just underwear, but created by an underwear specialist. "Hidamari": A warm outer layer you can wear on its own— New products and colors are now available.

Kensen Co., Ltd. (President: Nobuhiko Yoshiki; Head Office: Shinjuku Ward, Tokyo), the manufacturer of the “Hidamari Underwear” line, will begin offering the new “Hidamari Everest Cotton Crew-Neck Pullover” andnew colors of the “Hidamari Everest Cotton Pullover Hoodie” and “Hidamari Everest Cotton Jogger Pants” on its official online store, “Hidamari Honpo Main Store,” starting in September 2026.

<New Hidamari Outerwear Products and Colors>

■ Comfortable Feel Against the Skin

This outerwear features a double-layered construction.

The outer layer is 100% cotton, characterized by its moderate thickness and natural texture.

<Hidamari Everest Cotton Pullover Hoodie & Joggers>

■Excellent Functionality

The inner layer is made of “Danron®,” a fabric known for its excellent heat retention.

It’s comfortable to wear not only during the cold winter months but also in spring and fall, making it suitable for extended seasonal use.

Additionally, Danron® offers excellent moisture permeability, efficiently wicking away sweat to prevent uncomfortable stuffiness. It also protects your body from getting chilled by sweat.

■Product Introduction

(1) New Product: Hidamari Everest Cotton Crew-Neck Pullover

<Hidamari Everest Cotton Crew Neck Pullover 1>

<Hidamari Everest Cotton Crew Neck Pullover 2>

Product Name: Hidamari Everest Cotton Crew Neck Pullover

Sizes: M, L, LL

Price: 13,200 yen (tax included)

(2) New Colors: Hidamari Everest Cotton Pullover Hoodie / Hidamari Everest Cotton Jogger Pants

Two new colors—Light Gray and Light Beige—have been added to the hoodie and jogger pants lines.

<Hidamari Everest Cotton Hoodie & Joggers 1>

<Hidamari Everest Cotton Hoodie & Joggers 2>

<Hidamari Everest Cotton Hoodie & Joggers 3>

Product Name: Hidamari Everest Cotton Pullover Hoodie

Sizes: M, L, LL

Price: 17,600 yen (tax included)

Product Name: Hidamari Everest Cotton Jogger Pants

Sizes: M, L, LL

Price: 13,200 yen (tax included)

■About Hidamari Underwear

Since its founding in 1977, Hidamari has been dedicated to creating “underwear that protects the body from the cold,” manufacturing thermal underwear that excels at providing warmth and preventing chills caused by sweat. Due to its high functionality, it is actually worn by Everest climbing expeditions.They are popular not only for everyday cold weather but also among those who enjoy winter activities such as mountain climbing, fishing, motorcycling, and golf.

■Click here to purchase

[Official Store: Hidamari Honpo Main Store]

https://www.hidamarihonpo.com/

・Hidamari Honpo Ginza Store

Address: 1st Floor, Ginza Ishikawa Building, 2-8-5 Ginza, Chuo-ku, Tokyo 104-0061

Phone: 03-6264-4181

・Hidamari Honpo Shinjuku Store

Address: 1st Floor, Trust Shinjuku Building, 1-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Phone: 03-6206-2570

[Company Overview]

Company Name: Kensen Co., Ltd.

Representative: Nobuhiko Yoshiki

Address: Trust Shinjuku Building, 1-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Established: April 8, Showa 52

Business Activities: Manufacture and sale of health-oriented undergarments, support garments, socks, etc.

Capital: 100 million yen

URL: https://www.kensen.co.jp/index.html