Marumiya Co., Ltd. Acquires All Shares of Micie Co., Ltd. Imported Wedding Dress Brand “Micie.” Joins the Marumiya Group

Marumiya Co., Ltd. (Head Office: 3-7-6 Takanawa, Minato-ku, Tokyo; President and CEO: Yasutoshi Yuasa; hereinafter referred to as "Marumiya") announces that it entered into a share purchase agreement on September 9, 2026, to acquire all shares of Micie Co., Ltd. held by Wedding Directions Co., Ltd. (Representative Director: Masayuki Tateishi; CEO: Akihiko Hashimoto).

Through this transaction, the two companies aim to combine their respective strengths—including product offerings, customer service, store management infrastructure, and customer acquisition expertise—to provide customers with a broader range of choices and greater value.

Marusan-ya Co., Ltd. Acquires All Shares of Meiche Co., Ltd.

1. Purpose of the Acquisition

Micie Co., Ltd. operates "Micie.", a wedding dress boutique specializing primarily in imported wedding dresses. The company has established a distinctive brand identity and strong customer acquisition capabilities through its unique digital marketing strategies.

Meanwhile, "BRIDARIUM MUE," operated by Marumiya, offers an extensive selection of wedding attire centered on dresses from Japanese manufacturers, alongside original brands such as "Santa Felice" and "Resort Collection by BRIDARIUM MUE," which are designed around how brides envision spending their wedding day.

Through this acquisition, Marumiya aims to bring together the complementary strengths of both companies: BRIDARIUM MUE's extensive selection of dresses from Japanese manufacturers and its original collections, and Micie.'s expertise in carefully curated imported wedding dresses.

By combining these strengths, we seek to offer an even broader range of dress options tailored to each bride's individual values, preferences, and wedding style.

Furthermore, we will integrate the store management infrastructure and customer service expertise that Marumiya has developed over many years through its wedding attire rental, bridal beauty, and wedding photography services with Micie.'s brand strength and digital marketing expertise.

By encouraging mutual customer referrals and leveraging complementary product and service offerings, we aim to enhance customer satisfaction and further strengthen our corporate value in the bridal industry.

2. Vision Following the Integration

Expanding Choices and Creating New Value for Life's Most Special Day.

By bringing together the experience, expertise, and unique strengths that both companies have cultivated over the years, we aim to provide services that respond more flexibly to the increasingly diverse needs of our customers.

BRIDARIUM MUE offers an extensive selection of wedding attire centered on dresses from Japanese manufacturers and its own original brands, while Micie. specializes in carefully selected imported wedding dresses from around the world.

While preserving the distinctive identity and value of each brand, we will leverage the strengths of both companies to provide customers with an even wider range of choices.

Beyond expanding our product offerings, we will also continue to enhance the quality of our services and develop our people, supporting each customer in creating a wedding day that truly reflects their individuality.

We regard this acquisition as an important new chapter for both companies and remain committed to creating new value in the bridal industry.

3. About "Micie."

"Micie." is a wedding dress boutique with locations in Motoazabu, Tokyo, and Gion, Kyoto, specializing in high-quality imported wedding dresses.

The boutique carefully curates collections from international designers, focusing on exceptional materials, beautiful silhouettes, and meticulous craftsmanship.

Its selection includes renowned international brands such as ANTONIO RIVA and SAREH NOURI, offering brides a diverse range of sophisticated designs.

In addition to wedding dresses, Micie. offers tuxedos and accessories, providing personalized styling and attentive service to help each bride discover the perfect dress for her special day.

Official Website: https://micie.jp/

4. Company Overview: Micie Co., Ltd.

Company Name: Micie Co., Ltd.

Head Office: 3-4-26 Motoazabu, Minato-ku, Tokyo

Date of Incorporation: October 3, 2025

Capital: JPY 281,000

Business Activities: Planning, production, import, sale, and rental of wedding attire, including wedding dresses.

Voting Rights Before the Acquisition: 0% (No existing capital relationship with Marumiya)

Voting Rights After the Acquisition: 100% (Wholly owned by Marumiya)

5. About Marumiya Co., Ltd. / BRIDARIUM MUE

Marumiya Co., Ltd. operates wedding attire rental, bridal beauty, and wedding photography businesses, providing comprehensive services that respond to the diverse needs of customers in the bridal industry.

Through its bridal brand "BRIDARIUM MUE," Marumiya offers an extensive selection of wedding attire, including wedding dresses from Japanese manufacturers, colored dresses, traditional Japanese wedding attire, and men's formalwear.

The company also operates two original dress brands, each designed around a distinct vision of how brides wish to experience their wedding day.

Official Website: https://mue-web.jp/

■Santa Felice

"Simple yet sophisticated dresses with a touch of playful elegance."

Santa Felice is an original brand inspired by the image of a confident, sophisticated bride celebrating her special day in an elegant setting, such as a luxury hotel wedding.

The collection combines refined silhouettes with subtle, playful details, allowing each bride to express her individuality with elegance and confidence.

Collection Website: https://mue-web.jp/collection/original.html

■Resort Collection by BRIDARIUM MUE

"Effortless elegance and refined comfort for a naturally beautiful wedding day."

Resort Collection by BRIDARIUM MUE is an original collection created for brides who wish to feel relaxed, comfortable, and authentically themselves on their wedding day.

Inspired by the effortless atmosphere of a resort, the collection features dresses that complement open, airy venues and intimate, relaxed wedding celebrations.

Each design is created to enhance the bride's natural beauty while offering a sense of comfort and understated sophistication.

Collection Website: https://mue-web.jp/collection/resort_collection.html

At BRIDARIUM MUE, we believe that choosing a wedding dress is about more than design alone. We place great importance on understanding how each bride envisions spending her wedding day and recommending attire that reflects her individual style, values, and aspirations.

Building on the store management expertise and customer service experience cultivated since Marumiya's founding in 1948, we are committed to creating personalized wedding experiences through our attire, beauty, and photography services.

Through Marumiya's acquisition of Micie Co., Ltd., we will further expand the range of choices available to our customers.

By bringing together BRIDARIUM MUE's extensive selection of dresses from Japanese manufacturers, its distinctive original collections, and Micie.'s carefully curated imported wedding dresses from around the world, we aim to offer an even more diverse and inspiring selection while preserving the unique identity and value of each brand.

6. Company Overview: Marumiya Co., Ltd.

Company Name: Marumiya Co., Ltd.

Head Office: 3-7-6 Takanawa, Minato-ku, Tokyo

Representative: Yasutoshi Yuasa, President and CEO

Established: August 1948

Capital: JPY 50 million

Business Activities: Wedding attire rental, bridal beauty services, and wedding photography services.