BURDIGALA Connecting with the Earth BURDIGALA Unveils New Brand Concept

2026.10.01 10:00

株式会社トリコロール

"BURDIGALA," headquartered in Hiroo, will refresh its brand concept to "Connecting with the Earth" effective October 1, 2026.

BURDIGALA: This brand is operated by Tricolor Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Naotaka Shibata), which was founded in 1936 and operates 55 coffee shops, cafes, restaurants, and bakeries nationwide.

◇About the New Brand Concept “Connecting with the Earth”

We are revamping our brand concept to “Connecting with the Earth.”

We define “Connecting with the Earth” as fostering the connection that extends from the earth to the dining table, as well as the emotions people pour into that connection. We believe that by “Connecting with the Earth,” we can help people living in today’s hectic world rediscover their “true selves.”

◇ Three Initiatives to “Connect the Earth and the Heart”

Here are three representative initiatives.

1. “Tracing Your Roots” Course Menu

At BURDIGALA’s restaurant, we have created the “Menu Racine” course to embody “Connecting with the Earth.”

“Racine” means “root” or “origin” in French.

A dish that embodies this concept is Chef Nei’s specialty: “Thick-Cut Smoked and Marinated Salmon with Raspberries.” We selected salmon from Norway.Salmon do not grow in the ocean from the start. They are born in freshwater, gradually adapting their bodies to seawater before heading out to sea.

As it changes its habitat, it adapts to its new environment and continues to grow.

While maintaining its roots, it does not remain confined to a single place or form, but lives true to itself within its current environment.

To this story of the salmon’s life,

we have superimposed the word “Racine.”

Perhaps people, too, evolve little by little into who they are today, while regarding the place where they were born, the journey they’ve taken, and the people and landscapes they’ve encountered as their “roots.”

As you savor a plate of salmon,

—

that is our hope.

厚切りサーモンの燻製マリネフランボワーズを添えて

Thick-cut smoked salmon marinated in raspberries

[Restaurant Overview]

Name: BURDIGALA MARUNOUCHI The Restaurant

　　　　　 BURDIGALA MARUNOUCHI The Restaurant

Address: 5F Shin-Maru Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo 100-6505

Hours: LUNCH 11:30 AM – 3:00 PM (Last Order 1:30 PM)

　　　　　 DINNER 5:30 PM – 10:00 PM (Last Order 8:00 PM)

Closed: None

　　　　　 *The restaurant may be closed on days when the Shin-Marunouchi Building is closed.

Reservations: https://www.tablecheck.com/shops/burdigala-marunouchi/reserve

Website: https://burdigala.co.jp/

　　　　　 https://burdigala.co.jp/shop/marunouchi-therestaurant/

2. The Bounty of the Earth, Just as It Is: “Ségle ‘Chestnut’” (Fall Limited Edition)

This bread features two types of chestnuts: candied chestnuts with their skins on and candied chestnuts without their skins.

Rather than using only uniformly shaped chestnuts, we’ve used chestnuts in their natural, irregular shapes. We’ve also layered in a robust, toasty aroma with roasted whole-grain rye flour.

Through these natural chestnuts—each one uniquely shaped—

we hope you’ll cherish your true self just as you are—

This bread, part of our “Connecting with the Earth” series, embodies that wish.

秋_セーグル栗

Fall_Ségol “Chestnut”

Ségol “Chestnut” 1,512 yen/loaf

Available at:

Hiroo Main Store, BURDIGALA TOKYO, Komazawa Park Store, Hiyoshi Store, Burdigala Stand, Atre Urawa Store, Nagareyama Otakanomori S.C. Store, Mitsui Outlet Park Kisarazu Store

SHOP INFO | BURDIGALA_OFFICIAL SITE

https://burdigala.co.jp/shop/

Sales Period: September 1, 2026 – Scheduled to end around the end of November

3. The Origins of BURDIGALA: A Gift Box Adorned with the Dawn Over Bordeaux

We have prepared gift packaging depicting the sunrise that colors the vineyards of Saint-Émilion in Bordeaux—the origin of BURDIGALA.

Surrender yourself to the earth and return to your true self

May this connect you to such a moment of “connecting the earth and the heart”＿

We have poured this wish into this gift.

日本橋三越本店限定焼き菓子詰め合わせ2026