Create, Choose, Your Own Bottle. The buzzworthy design brand “LAB HEENOOR” is hosting its first-ever exhibition in Japan at Daikanyama Tsutaya Bookstore through Wednesday, September 30.

The design brand “LAB HEENOOR” will host Japan’s first fairtitled “LAB HEENOOR | Create, Choose, Your Own Bottle,” is being held at Daikanyama Tsutaya Bookstore from Sunday, September 20, 2026, through Wednesday, September 30, 2026.

Daikanyama Tsutaya Bookstore Pop-Up Event

LAB HEENOOR is a Hong Kong-based design brand gaining attention as “design bottles for self-expression,” having been featured on social media by artists and creators both in Japan and abroad, including Giselle of the K-POP group aespa.At this fair, the brand will showcase its products—centered around the “Drawing Bottle” and “Rainbow Cup”—to Japanese visitors in person for the first time.

Through everyday items like bottles and cups—the tools closest to us—we invite you to take a moment to discover your own “sense of self.” At Daikanyama Tsutaya Bookstore, LAB HEENOOR proposes these small discoveries in everyday life.

■ Design Born from “Daily Life” — The Philosophy of LAB HEENOOR

LAB HEENOOR is an original design brand centered on an approach to daily life. Through form, materials, and a restrained design language, it explores new relationships between each individual and the objects of daily life.For LAB HEENOOR, the value of design lies not only in meeting existing expectations, but also in re-examining what people truly need through the process of self-discovery, and in continually questioning new relationships between people and objects.

The brand’s goal is not merely to meet expectations, but to go beyond them. Its standards are neither industrial nor uniform; at their core lies the concept of “freedom.” By deconstructing and reconstructing, we create new structures, embrace diverse designs, and fuse fresh ideas born of independent will and creativity.

■ Our Footprint in the Global Design Scene

Since its establishment in 2023, LAB HEENOOR has won numerous awards and participated in international design events, establishing an international reputation from a design perspective.

・French Design Awards 2024 / 2026

・Muse Design Awards 2024 / 2026

・American Good Design 2024

・London Design Awards 2024 / 2026

・Rome Design Awards 2026

・Tokyo Fashion Week 2026 — Runway Debut

・THE BEATLES YELLOW SUBMARINE Collaboration

■ aespa’s Giselle Also Appears in the “TO GO SERIES”

A post featuring Giselle, a member of the K-POP group aespa, holding a LAB HEENOOR “TO GO SERIES” bottle was published on LAB HEENOOR’s official Instagram (@labheenoor on August 19) and garnered a huge response.

“GISELLE TAKES TO GO EVERYWHERE.” — LAB HEENOOR’s bottles, which align with her lifestyle of “wanting to take them everywhere,” are now gaining widespread support on social media among Gen Z creators and artists both in Japan and abroad as cultural objects where “carrying them around becomes a form of self-expression.”

The fair at Daikanyama Tsutaya Bookstore offers the first opportunity in Japan to experience firsthand the worldview of this globally acclaimed brand.

■ Product Design — Form, Materials, and Negative Space

LAB HEENOOR products combine a understated aesthetic with reliable functionality designed to withstand daily use. The body is made of food-grade stainless steel, achieving durability for long-term use while preserving the material’s natural texture.We pursue perfection as everyday tools through features such as a silver-ion antibacterial coating on the inner walls; a design that is approximately 17% lighter than comparable products in the same capacity range; curved-surface printing technology that ensures even transfer across the entire cylindrical surface; a leak-proof structure enabled by a proprietary gasket design; and the standard inclusion of a detachable charm strap.

What we are proposing is not simply “buying a finished product,” but a new relationship where you “own a tool that evolves alongside you.” The bottle you can draw on and the cups available in a wide range of colors are products with room for creativity, allowing users to gradually cultivate “their very own one-of-a-kind item” in their daily lives.

■ At Daikanyama Tsutaya Bookstore—Encountering “Drawing” Tools in a Place for “Writing”

Based on the concept of a “cultural stronghold for adults,” Daikanyama Tsutaya Bookstore is a cultural space where people weave words and record their thoughts through books. It is no coincidence that LAB HEENOOR’s “drawing bottles” are displayed within this space.

If a book is a blank page for “writing,” then LAB HEENOOR’s bottles are a blank canvas for “drawing.” Both “writing” and “drawing” are acts of leaving one’s own story on a blank canvas.Selecting a book, opening its pages, underlining passages, and jotting down words—in the same way, LAB HEENOOR’s bottles are tools that allow users to choose colors with their own hands, draw pictures, and preserve memories.

On the floor of Tsutaya Bookstore, where curated selections for cooking and daily life are displayed, LAB HEENOOR’s bottles and cups—just like books and tableware—invite you to “choose your favorite items, just as you would choose furniture.” Bringing more possibilities to everyday life.

<Product Information>

[Drawing Bottle | WAKE UP SERIES / TO BE CREATED]

Price: 10,225 yen (tax included)

Size: 80 × 190 mm

Capacity: 590 ml

Draw, erase, and draw again. A bottle with blank space that allows the user to customize the design. Based on the concept of “unfinished,” it lets you enjoy a design that evolves over time as it incorporates your thoughts, memories, and creativity.

Drawing Bottle | WAKE UP SERIES / TO BE CREATED

[Rainbow Cup | TO GO SERIES / PIXEL 300]

Price: 9,438 yen (tax included)

Size: 70 × 134 mm

Capacity: 300 ml

A wide variety of colors. A cup for everyday life that you can choose to match your mood or style. We propose an experience where you “choose your favorite items just as you would choose furniture.”

Rainbow Cup | TO GO SERIES / PIXEL 300

[Rainbow Cup | TO GO SERIES / PIXEL 430]

Price: 9,702 yen (tax included)

Size: 80 × 151 mm

Capacity: 430 ml

The iconic bottle from the TO GO SERIES, which aespa’s Giselle has incorporated into her own styling. Its size makes carrying it around a fun part of your everyday look.

Rainbow Cup | TO GO SERIES / PIXEL 430

<Event Overview>

Fair Name: [Fair] LAB HEENOOR | Create, Choose, Your Own Bottle

Dates: September 20 (Sun) – September 30 (Wed), 2026

Venue: Daikanyama Tsutaya Bookstore, Cooking Floor

Address: 17-5 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033

Hours: 9:00 a.m.–10:00 p.m. (Same as Daikanyama Tsutaya Bookstore)

Admission: Free

Organizer: Daikanyama Tsutaya Bookstore

Japan Market Operations: Sunlink Co., Ltd.

Official Website: https://labheenoor.com

Official Instagram: @labheenoor (https://www.instagram.com/labheenoor/)

<About LAB HEENOOR>

LAB HEENOOR is an original design brand from Hong Kong centered on an approach to daily life. Through form, materials, and a restrained design language, it explores new relationships between each individual and everyday objects.Since its founding in 2023, the brand has won numerous international design awards, including the French Design Awards, Muse Design Awards, American Good Design Awards, London Design Awards, and Rome Design Awards. It is active in the global design and fashion scene, having appeared on the runway at Tokyo Fashion Week 2026 and collaborated with THE BEATLES’ “YELLOW SUBMARINE.”Featured on social media by creators and artists both in Japan and abroad—including Giselle of the K-POP group aespa—the brand is gaining attention, particularly among Gen Z, as “design bottles for self-expression.”

Official Website: https://labheenoor.com

Official Instagram: @labheenoor (https://www.instagram.com/labheenoor/)

*Content is subject to change without notice.

*All prices include tax.

<Inquiries and Media Requests Regarding This Matter>

Sunlink Co., Ltd. is responsible for organizing this fair in Japan.Headquartered in Minato Ward, Tokyo, Sunlink is a consulting firm specializing in helping cross-border brands enter the Japanese market. Guided by the philosophy of “revitalizing commercial real estate through the power of culture,” the company operates businesses that connect diverse cultural content—such as fashion, anime, food, and events—with commercial spaces.

Japan Public Relations Contact: Sunlink Co., Ltd.

Email: info@sunlink-hd.com

Website: https://sunlink-hd.com