Cross-Border Next is currently running a social media campaign in China to celebrate its 10th anniversary. Applications are being accepted through October 20.

Cross-Border Next Co., Ltd. (Headquarters: Shinjuku Ward, Tokyo; Representative Director: He Xiaoxia), which supports overseas social media marketing and cross-border e-commerce, will celebrate its 10th anniversary on November 25, 2026.

To commemorate this milestone, the company is running a “10th Anniversary Campaign” offering special terms for RED (Xiaohongshu) KOL and KOC promotions, as well as social media account management services targeting the Chinese market.

Companies that inquire by Tuesday, October 20, 2026, are eligible for these benefits.

We have prepared three plans for both new and existing clients, including benefits such as media coverage and waived initial account setup fees.

We have compiled a document detailing each plan and explaining why we recommend using RED (Xiaohongshu) for marketing in China. If you would like to learn more about the plans, please review the document below.

Cross-Border Next 10th Anniversary Campaign Brochure

https://www.cbn.co.jp/archives/downloads/10th-anniversary

Crossborder Next 10th Anniversary Campaign

■What is RED (Xiaohongshu)?

RED (Xiaohongshu) is one of China’s largest social commerce platforms, with the main concept of “Discovering Great Products from Around the World.” In 2023, its monthly active user count exceeded 300 million.

It is a user-generated content social media platform focused on everyday life, and it also features e-commerce functionality that allows users to purchase products directly.

In China, it has become commonplace for people to first search on RED when looking for information about issues or topics of interest, which has a significant impact on consumer behavior.

RED (Xiaohongshu) Search

■ 10th Anniversary Campaign: 3 Special Plans

(1) RED KOC Promotion

This plan features at least 20 KOCs active on RED who share their experiences with and insights into products and services from a consumer’s perspective. Through user-generated content from multiple contributors, it promotes brand awareness and fosters a deeper understanding of the products.

Content: Word-of-mouth posts and information sharing by 20 or more RED KOCs

Anniversary Bonus: One free article published on “Hello Japan,” a Chinese-language media outlet

(2) Social Media Account Management for the Chinese Market

This plan provides support ranging from setting up accounts on platforms such as WeChat, RED, and Weibo to planning and producing content, as well as analyzing and optimizing account performance. It is designed for companies seeking to consistently share information in Chinese or looking to improve the management of their existing accounts.

Target Platforms: WeChat, RED, Weibo, etc.

Eligibility: Contracts of 6 months or longer

Special Commemorative Offer: We’ll waive our initial account setup fees

Separate Fees: Verification and review fees paid to each platform (e.g., RED) are the client’s separate responsibility

(3) RED Exclusive Account Special Package

This plan involves engaging a total of 6 RED KOLs and KOCs—all of whom have exclusive contracts with our company—in a single package. We will leverage these accounts, which have a combined follower count of over 300,000, to promote information about new products, stores, campaigns, and more.

Number of Influencers: 6 (Total followers: over 300,000 / based on provided data)

Special Price: 500,000 yen (excluding tax)

Regular Price: 1,000,000 yen (excluding tax) or more if ordered individually for each account

Commemorative Bonus: One free article published on “Hello Japan,” a Chinese-language media outlet

■ Features of Cross-Border Next’s China Marketing Initiatives

1. Native Chinese staff members collaborate directly with KOLs and KOCs. Communication with the client is conducted in Japanese

Native Chinese-speaking staff negotiate directly with KOLs and KOCs to create posts based on a thorough understanding of the product and the intended messaging. All communication with the client is conducted in Japanese, and we provide support ranging from fine-tuning Chinese phrasing to managing communication with the content creators. In addition to our proprietary network, we select KOCs best suited for each project based on performance metrics such as average view counts.

2. Incorporating the Experience of Staff Who Act as Influencers into Planning and Execution

We have staff members who actively share information as influencers themselves. By leveraging the experience they’ve gained as content creators, along with metrics such as views and engagement, we identify themes and communication styles that resonate with consumers. We plan content that bridges the gap between the information companies want to convey and what users want to know.

3. Operational Support Through Collaboration with Social Media Platform Representatives

We maintain a communication system with representatives from RED, Weibo, and WeChat, which we utilize to confirm platform guidelines and operational information. On RED, we also collaborate with the advertising representative assigned to our company to support the design and execution of campaigns based on platform trends.

■ About the Free Downloadable Materials

Our “10th Anniversary Special Campaign Proposal for China” outlines the details of three plans and explains why we recommend using RED (Xiaohongshu). It explains the process by which users discover products and stores through user-generated reviews, then search for and compare them within RED, as well as how to tailor your messaging to this flow.

If you’d like to learn more about the plans, please see the article below.

What Is the Cross-Border Next10th Anniversary Campaign?

https://www.cbn.co.jp/archives/50650

■ Campaign Overview

Name: 10th Anniversary Campaign

Inquiry Deadline: Tuesday, October 20, 2026

Eligibility: New and existing customers

Eligible Services: RED KOC Promotion / Social Media Account Management for China /

　　　　　　　　　 RED Exclusive Account Special Package

How to Claim Benefits: Complete one of the following actions by Tuesday, October 20, 2026

(1) Download the materials from the form below

https://www.cbn.co.jp/archives/downloads/10th-anniversary

(2) Contact us via the inquiry form (https://www.cbn.co.jp/contact) or email (info@cbn.co.jp) with the subject line “Regarding the 10th Anniversary Campaign”

Inquiries received by the deadline will be eligible for the special offer.

You can discuss the specific details of the campaign, as well as the timing for ordering and implementation, with a representative afterward.

■ About Cross Border Next Co., Ltd.

Crossborder Next Co., Ltd. is a specialized firm in Chinese social media and cross-border marketing in Asia, having supported approximately 500 companies with Chinese social media marketing (RED, Weibo, WeChat, and Douyin).

Leveraging the expertise cultivated through our work in the Chinese market, we now provide end-to-end support for the Japanese market, including TikTok Shop management and live commerce, promotional activities for inbound tourism to Japan, social media in Asian regions such as Taiwan and Hong Kong, and cross-border e-commerce.

■Company Overview

Company Name: Crossborder Next Co., Ltd.

Representative: Jessica He, Representative Director

Address: Room 807, Cross Office Shinjuku, 7-1-12 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Established: November 25, 2016

Capital: 10 million yen

URL: https://www.cbn.co.jp/