Mico Jewelry to Launch a Special Feature on Brand-Name and Luxury Watches on Its Official Online Store Starting September 11

We offer the option of creating “your very own one-of-a-kind piece,” distinct from our standard products.

2026.09.11 09:30

Sweet Compass株式会社

Sweet Compass Co., Ltd. (Headquarters: Iwamotocho, Chiyoda-ku, Tokyo; Representative Director: Mihoko Hatae) will launch a special feature on luxury watch brands on the official online store of the jewelry shop “Mico Jewelry.”The first installment, a Rolex feature, will go live on Friday, September 11, 2026, followed by the second installment—featuring brands such as Cartier and Jaeger-LeCoultre—on Friday, September 18.

高級時計特集

Luxury Watch Special Feature

The series will highlight designs that differ from current models, as well as the rarity and unique character of each individual timepiece. Additionally, customers can view the actual watches at the atelier in Iwamotocho, Chiyoda-ku, Tokyo.We present watches not merely as practical items, but as accessories to be worn, much like fashion or jewelry. We aim to offer a new perspective on selecting luxury watch brands to those who value timepieces as “a lifelong companion,” “a piece uniquely their own,” and “an heirloom to pass down to future generations.”

Feature Page: https://sweetcompass.shop/pages/luxury-vintage-watches

Official Online Store: https://sweetcompass.shop/

■Background

As more people seek “personal expression” and “heirloom value” in watches, we have turned our attention to brand-name and luxury watches as an option.

In recent years, the fashion and jewelry industries have seen a growing trend toward valuing not just quantity or novelty, but also the ability to use items for a long time and the unique character of each individual piece. Similarly, watches are increasingly viewed as expressions of the wearer’s aesthetic sensibilities and individuality.

Brand-name and luxury watches, in particular, feature unique designs and materials not found in current models, as well as the historical context of their era. They also possess a patina that can only be achieved over many years, and a major characteristic is that each piece has its own distinct character.The fact that these watches are perceived not merely as “old” timepieces, but as items whose charm and value have deepened over the years, is a characteristic unique to brand-name and luxury watches.

At Mico Jewelry, we’ve organized a special feature focused on brand-name and luxury watches based on the belief that watches, just like jewelry, should be enjoyed as “a means of expressing one’s individuality.” This initiative is designed to meet the needs of those who want to choose a timepiece that holds personal significance, rather than a current model shared by everyone else.

商品ラインナップ01

Product Lineup 01

■ Highlights of This Feature

We are featuring luxury watches with designs and rarity not found in current models as a special showcase on our official online store, and you can view the actual pieces in our atelier.

Furthermore, as a jewelry store, Mico Jewelry presents watches not merely as practical items, but as objects to be enjoyed just like fashion and jewelry. Viewing a watch as an accessory that adorns your wrist offers a fresh perspective for selecting your next timepiece—even for those who already own a brand-name watch.

Furthermore, one of the key features of this initiative is that while the watches are showcased as a special feature on our official online store, you can also view the actual pieces in person at our Atelier.There are many aspects of luxury watches—such as the expression of the dial, the feel of the case, and the overall presence—that can only be truly appreciated when seen in person. By providing an environment where customers can examine the actual watches after reviewing the special feature on our online store, we support them in making a watch selection they’ll be fully satisfied with.

At Mico Jewelry, we will continue to use our selection of brands and luxury watches to help each customer discover “the one watch that’s just for them,” while also creating opportunities for customers to experience our store’s unique selection and expertise.

■Event Overview

Release Date: First Installment – Friday, September 11, 2026

　　　　　Rolex Feature

　　　　　Part 2: Friday, September 18, 2026

　　　　　Brand Watch Special Feature (Cartier, Jaeger-LeCoultre, etc.)

Feature Page URL: https://sweetcompass.shop/pages/luxury-vintage-watches

Official Online Store URL: https://sweetcompass.shop/

第一弾ロレックス01