A First for DHC Amenities: Socially Responsible Amenities That Support Forest Regeneration The “Green Link Well-Being Set,” a donation-based product, goes on sale October 1

H.I.G. Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Masanobu Okusako;DHC’s exclusive distributor of hotel amenities) will launch the “Green Link Well-Being Set,” a socially responsible amenity line that supports forest restoration efforts, as part of its DHC amenity product line, starting Thursday, October 1, 2026.

This is the first socially responsible amenity set from DHC, in which 10 yen from the sales of each set purchased by facilities will be allocated to support the “Present Tree” forest regeneration project operated by the certified NPO Environmental Relations Institute.

Through the amenities used by guests, we aim to connect hotels and lodging facilities, DHC Amenities, and forest regeneration efforts, thereby supporting the creation of beautiful forests and a sustainable future.

DHC Amenities will continue to expand its lineup of related products centered on the Olive Well brand and gradually introduce new value propositions for hotels and lodging facilities.

■Background on the Launch of Socially Responsible Amenities

In recent years, as interest in the SDGs and environmental issues has grown, there has been a widespread movement among hotels and lodging facilities to actively promote eco-friendly initiatives and social contribution activities.

At DHC Amenities, driven by a desire to provide new value that contributes to the environment and society through the amenities used daily by our many guests, we developed the “Green Link Well-Being Set.”

“Present Tree,” the organization supported by this product, is a project that aims to simultaneously achieve forest regeneration and regional revitalization. It does more than just plant trees; it works alongside local residents to nurture the forest for 10 years after planting, ensuring that lush forests are passed on to future generations.

We share Present Tree’s philosophy of “revitalizing not just the forests, but the entire community,” and through the sales of the “Green Link Well-Being Set,” we will continue to support their forest regeneration efforts.

*For more details on Present Tree, click here: https://presenttree.jp/

[Image of the “Green Link Well-Being Set”] From left: front of the set packaging, inside view of the set

■How the “Green Link Well-Being Set”—a socially responsible amenity—works

~From Amenities to a Sustainable Future~

The name “Green Link Well-Being Set” embodies our desire to “LINK” guests, hotels and lodging facilities, DHC amenities, and forest restoration activities, and through this initiative, to support a society where more people can experience “happiness” and “abundance.”

When facilities adopt the “Green Link Well-Being Set,” they support the forest restoration activities of “Present Tree”—operated by the Certified NPO Environmental Relations Institute—through H.I.G. Co., Ltd.

The amenities that guests use contribute to forest restoration and regional revitalization, creating a new cycle that connects people, the environment, and the future.

[Illustration of How Green Link Works]

■ Benefits for Participating Facilities

By introducing the “Green Link Well-Being Set,” facilities can promote this initiative to guests and the local community as a socially responsible and environmentally conscious effort that supports forest restoration.

It can also be used to promote efforts toward the SDGs and ESG, enhance brand value as an environmentally conscious hotel, and differentiate the facility from others.

H.I.G. Co., Ltd. publishes annual reports detailing our support activities and will continue to support ongoing forest restoration efforts in partnership with our partner facilities.

■ An eco-friendly set backing card depicting the future of forests

The set’s packaging features a design where a “seedling” depicted on the front transforms into a “mature tree” on the inside.

This design visually illustrates how a single amenity set connects to the growth and future of the forest, allowing you to experience the story behind the forest regeneration project.

~A sustainable future unfolding from the packaging.~

The packaging uses FSC-certified paper produced with forest conservation in mind. Furthermore, we have adopted environmentally friendly biomass ink and incorporated paper made partly from “bagasse,” a byproduct of sugarcane processing.

We have incorporated environmental considerations not only into our social contribution initiatives but also into the materials and printing process of the backing card.

■Product Overview

Product Name: Green Link Well-Being Set

　　　　　　(Green Link Well-Being Set)

Set Contents: You can freely combine DHC amenity pouches,

　　　　　　tailored to meet your facility’s specific needs.

　　　　　　<Set Examples> Cleanser, facial wash, toner, beauty oil, etc.

Card Size: W110mm × H95mm

■Release Date

October 1, 2026 (Thu)

■Company Overview

Company Name: H.I.G. Co., Ltd.

Representative: Masanobu Okusako, Representative Director

Established: February 2005

Capital: 50,000,000 yen

Business Activities: Planning and sales of DHC amenity products

URL: https://www.dhc-amenity.com/