First Store in Hikone! A specialty shop from Hokkaido known for its “freshly made donuts” that always have long lines “MILK DO dore iku?” will open its Hikone location on Thursday, September 17!

MILK DO dore iku Co., Ltd. (Headquarters: 1-10, Kita 8-jo Nishi 23-chome, Chuo-ku, Sapporo, Hokkaido 060-0008;Representative Director: Naohiro Nobuta) has entered into a business outsourcing agreement with R&I Company Limited (Headquarters: 2-24, Minami 20-jo Nishi 8-chome, Chuo-ku, Sapporo, Hokkaido 064-0920; Representative: Kozo Saito), which is headquartered in Chuo-ku, Sapporo.

R&I Company Limited has also entered into a franchise agreement with Linoa Co., Ltd. (Headquarters: 100-3 Takamiya-cho, Hikone City, Shiga Prefecture, 522-0201;Representative: Wataru Tanizawa), and on Thursday, September 17, 2026, we will open the “Hokkaido Freshly Made Donut Specialty Store MILK DO dore iku? (hereinafter, MILK DO dore iku?) Hikone Branch will open on Thursday, September 17, 2026, at 1558 Takamiya-cho, Hikone City, Shiga Prefecture, within the parking lot of Drug Yutaka Hikone Takamiya Store.We have commissioned the food production group “hanninmae” to oversee the store’s development, and this will be the 32nd “MILK DO dore iku?” location nationwide (4 in Hokkaido and 28 outside Hokkaido).

The “Coffee Vanilla” flavor will be sold exclusively at the Hikone store. This slightly sophisticated, special-recipe cream combines Hokkaido-grown fresh cream with rich espresso and vanilla. Please enjoy the aromatic espresso and the sweet, floral aftertaste of vanilla.

Our brand is committed to using Hokkaido-produced ingredients, including raw milk and fresh cream from across the prefecture, as well as our original blend of flour made from Hokkaido wheat. Our goal is to contribute to the development of Hokkaido’s primary industries and the advancement of the sixth-sector economy.We have also formed alliances with other Hokkaido-based companies to establish an integrated system covering production, processing, and sales. This allows us to offer products that are more affordable, delivered faster, and of the highest freshness. Furthermore, because we maintain transparency throughout the entire process from production to sale, everyone—from children to the elderly—can enjoy “Milk D’Drake” fresh donuts with confidence and peace of mind.

In-Store Exclusive “Coffee Vanilla”

Milk Dodo Drake Expands to 32 Locations Nationwide

Dairy Cows from Partner Farms

Hikone Store LINE

[About “Milk Dodorake”]

This is Hokkaido’s first specialty shop for “fresh-made” donuts. Our first store opened in Sapporo on Tuesday, February 14, 2023. Since then, we’ve been featured in the media and on social media, and we’ve had lines of customers every day.

“Freshly made donuts” are distinct from traditional donuts—they have a texture that melts in your mouth with a light, effervescent sensation and are so soft they seem like they might crumble in your hands. Their perfectly round shape is adorable, prompting a flood of social media posts, and they’re currently the hottest dessert trend in Hokkaido.

“Milk D’Doreik” fresh-made donuts feature a moist and smooth dough made primarily with wheat flour from Tokachi—a region known for Hokkaido’s vast landscapes—and generously enriched with eggs and butter. The milk, pasteurized at low temperatures and free of preservatives, comes from Hokkaido dairy farms and offers a rich, sweet flavor.We also offer a variety of flavored creams, all based on rich fresh cream made from raw milk sourced from the Nekushin region of Hokkaido. By frying them quickly at a high temperature, we ensure the outside is crispy while the inside has a melt-in-your-mouth texture, similar to fresh cream.The flavor lineup includes 10 regular menu items—such as Pure Whipped Cream, Homemade Custard, and Chocolate Nuts—plus one store-exclusive item, for a total of 11 varieties.

・Homemade Custard: 350 yen

Homemade Custard

・Pure Whipped Cream 350 yen

Pure Whipped Cream

・Chocolate Nuts 420 yen

Chocolate Nuts

Mixed Sugar: 290 yen, Pure Whipped Cream: 350 yen, Earl Grey: 350 yen

Homemade Custard: 350 yen Homemade Tiramisu: 380 yen

Milk Glaze: 360 yen, Chocolate Nuts: 420 yen, Happy Red Bean Butter: 380 yen

Pistachio: 460 yen Fluffy Kinako: 290 yen

Store-Exclusive “Coffee Vanilla”: 420 yen *All prices include tax

[Store Overview]

Store Name: “MILK DO dore iku? Hikone Store”

Address: 522-0201

　　　　　　　　　 1558 Takamiya-cho, Hikone City, Shiga Prefecture (inside the parking lot of Drug Yutaka Hikone Takamiya Store)

Closed: None

Hours of Operation: 11:00 AM – 7:00 PM

Service Format: Takeout

Price Range (Tax Included): 290–460 yen

Phone: 050-8884-3758

URL: https://www.instagram.com/milkdodoreiku?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

[About the Food Production Group “hanninmae”]

A food production group based in Sapporo, Hokkaido, that handles food products from all over Japan. We provide one-stop support ranging from product development and design to sales promotion.

URL: https://www.instagram.com/hanninmae.official?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

SiOKUMA BAKERY

Gyuyotei

Teba Sakki　

Ebi Sennin

Hotomugi

Produced 85 stores across 17 business formats nationwide

■Company Overview

Company Name: Linoa Co., Ltd.

Representative: Wataru Tanizawa, Representative Director

Address: 100-3 Takamiya-cho, Hikone City, Shiga Prefecture 522-0201

Phone: 080-6747-2424

[Customer Inquiries Regarding Stores and Products]

MILK DO dore iku Co., Ltd.

Tel: 011-688-5994