Going Beyond Cleanliness: Featuring “VB-COSME-,” Inspired by Wet Wipes New Foam Hand Wash from “AROMA Premium” Now Available!

FSX Co., Ltd. (Headquarters: Kunitachi City, Tokyo; President and CEO: Katsuyuki Fujinami;hereinafter “FSX”) is pleased to announce the launch of “AROMA Premium HAND WASH” in CITRAL and LAVENDER scents—a new foaming hand care product from its popular “AROMA Premium” series of scented wet towels.It incorporates the proprietary “VB-COSME” technology (Patent No. 7278638), which retains moisture and promotes healthy skin. With the distinctive fragrance of AROMA Premium and its fine, rich lather, it transforms daily handwashing into a moment of hand care.

“AROMA Premium HAND WASH” is a hand wash born from the unique perspective of FSX, a company that has long focused on people’s hands through its wet towel products.FSX has long focused on “hand hygiene”—the most critical aspect of wet towels—and developed the patented “VB” technology (Patent No. 6739772) to safely achieve antiviral and antibacterial effects. Through this, FSX has created the added value of “hygiene” in wet towels.Effective infection control requires not only keeping the hands themselves clean but also maintaining healthy hands that can sustain hand hygiene without causing dryness or chapping. Precisely because hot towels come into direct contact with the skin, FSX focuses on “healthy hands” and “healthy skin”—which go beyond mere cleanliness—and continues to conduct applied research on VB.The main components of VB have been recognized for their ability to cleanse, condition, and moisturize the skin, and we have successfully developed “VB-COSME-,” a new technology that achieves both cleanliness and skin health.

The newly launched “AROMA Premium HAND WASH” incorporates VB-COSME- and pursues the utmost gentleness for the hands and skin.It is formulated with “human adipose-derived stem cell-conditioned medium,” which moisturizes and maintains firmness, and “hyaluronic acid hydroxypropyl trimonium,” which continues to retain moisture even after rinsing. Formulated to be mildly acidic—just like human skin—and designed for excellent lather and easy rinsing, it can be used safely and easily by everyone from children to adults.Another key feature is the subtle, lingering fragrance unique to the Aroma Premium Series, making hand washing a pleasant experience.

AROMA Premium HAND WASH

Two scents will be released this time. The highly popular Citral will go on sale on Tuesday, September 1, 2026, while Lavender is scheduled for release this fall.In addition to being sold at “Expression Kawaguchiko,” a French café and terrace operated by FSX in Fujikawaguchiko Town, we will expand our sales channels through FSX’s online store, “E-Shizai Market,” as well as through partner companies and trading firms nationwide.We plan to continue developing new scents and expanding our lineup, so please look forward to further developments in this series. Moving forward, FSX will continue to pursue new value that goes beyond “cleanliness,” starting with the oshibori, and create products and services that promote the health of people’s hands and skin.

[Reference Materials]

Product Name: AROMA Premium HAND WASH

Type　　　　　　　　: CITRAL / LAVENDER

Volume: 380 ml

Price: 3,960 yen (tax included)

Release Date: (Citral) Tuesday, September 1, 2026

　　　　　　　　　　　(Lavender) Scheduled for release this fall

Full Ingredients (Common): Water, Sodium Olefin (C14-16) Sulfonate,Glycerin, PEG-7 Glyceryl Cocoate, Decyl Glucoside, Myristyl Betaine, Sodium Lauroyl Aspartate, Human Adipose-Derived Stem Cell Conditioned Medium, BG, Lingonberry Fruit Extract,Lava Powder, Hydroxypropyltrimonium Hyaluronate, Isomerized Sugar, Arginine, Citric Acid, Sodium Citrate, Tocopherol, Phenoxyethanol, Sodium Antimony Tungstate, Potassium Vanadyl Antimony Tungstate

Differences in ingredients based on fragrance: Citral = Citral / Lavender = Lavender Oil

AROMA Premium HAND WASH Product Photo

Features:

(1) A hand wash for healthy hands, born from FSX’s popular AROMA Premium wet towel line

A hand wash created from the unique perspective of FSX, which has long focused on “hands” through its wet wipes. It not only cleans your hands but also protects their health.

(2) Incorporates “VB-COSME-” technology to maintain healthy skin

It incorporates FSX’s patented technology, which has been found to cleanse, condition, and moisturize the skin, and is designed to support anti-aging care.

(3) Formulated with ingredients that refine skin texture and retain moisture

It contains “hydroxypropyl trimonium hyaluronate,” which adheres to the skin to sustain moisture retention even after rinsing, as well as “human adipose-derived stem cell-conditioned medium*,” which moisturizes the skin and maintains its firmness.

(*) Through joint research with Yokohama University of Pharmacy, a synergistic effect with “VB-COSME-” has been confirmed.

(4) A pleasant hand-washing experience with an aromatic scent and rich lather

Features the “Citral” and “Lavender” scents, which are also popular in the Aroma Premium line. Formulated to be mildly acidic—just like human skin—it lathers well (foam type), making handwashing easy for everyone, regardless of age or gender.

A pleasant AROMA scent fills the air

Citrall and Lavender scents

<About VB-COSME-> https://www.pocket-oshibori.jp/

“VB-COSME” is a patented technology (Patent No. 7278638) that builds upon the patented antiviral and antibacterial “VB” technology (Patent No. 6739772) to provide anti-aging benefits.It has been found to cleanse, condition, and moisturize the skin when used.

<About VB> https://www.virusblock.jp/

“VB” is a patented technology (Patent No. 6739772) developed by FSX that focuses on “hygiene”—the most critical aspect of wet towels.It is an aqueous solution that enables the world’s first antiviral and antibacterial wet wipes, suppressing 99.99%* or more of viruses—which are smaller than the bacteria found on wet wipes. Since it poses no oral toxicity or skin irritation, it can be used with confidence even by the elderly and children with sensitive skin.

*The 99.99% figure does not guarantee effectiveness against all viruses and bacteria.

<About FSX Co., Ltd.> https://www.fsx.co.jp/

Founded in 1967 as “Fujinami Towel Service,” a towel rental business, the company operates under the philosophy that “wet towels are not just a service of things, but a service of the heart.” Since then, based in Kunitachi City, Tokyo, the company has expanded its business activities across a wide range of fields, with wet towels at the core.Starting with the development of wet towel materials and processing machinery, the company has expanded into patented technology for adding scents (aromas), the “VB” antiviral and antibacterial hygiene technology,and the “REION” oshibori cooler/warmer, which delivers oshibori at the optimal temperature. In addition, we operate an e-commerce platform and partner with industry peers, creating value for oshibori through both software and hardware innovations.To mark our 50th anniversary, we have rebranded as “FSX Co., Ltd.” Looking ahead to the next 50 years, we will continue to develop innovative services that unlock new possibilities for oshibori and widely promote oshibori culture both domestically and internationally.

Online Store “E-Shizai Market”: https://www.e-shizai.net/

Pocket Oshibori: https://www.pocket-oshibori.jp/

Antiviral & Antibacterial “VB”: https://www.virusblock.jp/

Anti-Aging Care Support “VB-COSME-”: https://www.pocket-oshibori.jp/

“REION” Hot and Cold Towel Storage Unit: https://www.reion.jp/

FSX Facebook Page　　　　　　　　　: https://www.facebook.com/fsx.co.jp/

FSX Instagram (@fsxkoho)　　　　　　　: https://www.instagram.com/fsxkoho/

FSX Recruitment Site　　　　　 ： https://www.fsx.co.jp/careers/

<About FSX Fuji Co., Ltd.> https://www.fsx.co.jp/fsxfuji_oshibori/

FSX Fuji Co., Ltd. was established in September 2020 in Fujikawaguchiko Town as a group company of FSX Co., Ltd., which is celebrating its 55th anniversary in Kunitachi, Tokyo.Guided by the philosophy that “oshibori are not just a physical service, but a service of the heart,” we operate oshibori rental, planning, and sales businesses centered around the Fuji Five Lakes. We offer oshibori unique to the area, such as the FSX Group’s signature antiviral “VB Oshibori” and oshibori infused with natural aromas.We have developed the “Fujipyon” oshibori, which utilizes the lavender that is a key tourist attraction in Fujikawaguchiko Town. Moving forward, in the foothills of Mount Fuji—a region rich in tourist resources—we will continue to actively develop new products that unlock the potential of oshibori through marketing strategies that leverage the advantages of our community-based business model.