"SARAri," a Baumkuchen Café in Ichihara, Chiba Official Online Store to Launch on August 21

M's Partners Co., Ltd. (Address: 2-7-3 Sarashina, Ichihara City, Chiba Prefecture;Representative Director: Noriyuki Miyatake) launched the official online store for Baumkuchen Café SARAri on August 21, 2026, and began nationwide shipping of baked goods (including cookies), starting with its signature product: rusks made by slicing and rebaking Baumkuchen.

■Background of the Online Store Launch

At SARAri, we have been serving freshly baked Baumkuchen and baked goods at our store every day at 12:00 PM and 2:00 PM.

Until now, our customers have primarily been those living near the store, but

“I’d like to purchase it even from far away,”

“I’d like to use them as gifts,”

we have decided to launch an online store focused primarily on baked goods other than Baumkuchen.

■Product Lineup

We are offering the 8 types of baked goods regularly available in our store as 6 different assortment sets.

Baked Goods Categories

[Ichihara Set]

This set includes one pack each of the following six varieties: Baumkuchen Shop Rusk, Roll Cookies (Plain), Roll Cookies (Matcha), Roll Cookies (Chocolate), Coffee Cookies, and Tea Cookies.

Ichihara Set

[Sarashina Set]

This set includes one pack each of the following six varieties: Baumkuchen Shop Rusk, Rolled Cookies (Plain), Rolled Cookies (Matcha), Rolled Cookies (Chocolate), Donut-Shaped Cookies (Lemon), and Donut-Shaped Cookies (Syrup).

Price: 3,300 yen (tax included) per set (shipping charges apply separately)

Sarashina Set

■ Online Store Launch Celebration

To celebrate the launch, the first 100 customers to make a purchase will receive a complimentary SARAri original cotton market bag.

Grand Opening Celebration (Cotton Market Bag)

■ A Message from the Store Manager

Haruka Norimatsu, Store Manager, Baumkuchen Café SARAri

“I’m delighted that we can now share SARAri’s sweets with even more people through our online store. I hope SARAri’s sweets will become a part of your daily lives—whether as a little treat for yourself or as a gift for someone special.”

■Online Store URL

https://sarari0201.base.shop/

■Store Overview

Store Name: SARAri

Address: 2-7-3 Sarashina, Ichihara City, Chiba Prefecture

Business Activities: Manufacture and sale of Baumkuchen and baked goods; café operations

Official Website: https://sarari-baumkuchen.studio.site/

Official Instagram: https://www.instagram.com/sarari_0201/

Store Manager: Haruka Norimatsu