"Megalog," an Optical Store Visualization Platform, Surpasses 260 Registered Stores New Service Tackling the Crisis in Regional Vision Care Infrastructure to Make Its Debut at JEX2026

"Megalog" (operated by Ojim Co., Ltd.), a platform that accurately maps out eyewear stores nationwide based on "value criteria" such as philosophy, technical expertise, facilities, and price ranges, has surpassed 260 participating stores. Efforts to create an environment where consumers can choose the eyewear store that best suits them, and to establish a system that accurately communicates the value of these stores, are spreading nationwide.

Megalog Homepage

■ “Visualization” of Eyewear Stores Expands Nationwide

This is the industry’s first* platform that accurately categorizes stores based on their values, philosophies, and technical proficiency, enabling consumers to choose the store that best suits their needs.

*Based on in-house research

Since the beta version was released on May 29, 2026, requests to join have increased from across the country, and as of August 2026, the number of stores that have expressed interest in participating has surpassed 260.

■ Why is Megalog Needed Now?

The number of independently owned eyewear stores in Japan has dropped from 15,000 to fewer than 4,000, and continues to decline.

The reasons behind this include:

・Oligopolization by major chains

・ Intensifying price competition

・A shortage of skilled technicians

• Succession issues

and other factors. In regional cities, the closure of eyewear stores is weakening the local vision care infrastructure.

Meanwhile, consumers are wondering,

have almost no way of knowing

.

As a result,

a “system where choices are based solely on price and whether a pair looks good or not” has become entrenched, leading to the problem that stores other than the cheapest ones are being overlooked.

To solve this problem, Megalog aims to accurately convey the value of eyeglass stores and create a society where consumers can choose the store that best suits them.

■ Megalog’s Search Features

・Multi-word search (Search by frame brand, lens brand, store features, location, etc.)

・“Megane Navi” feature (Answer four questions to receive recommendations for stores that match your preferences.)

・Search by region (stores are listed by prefecture)

・Search by price range (Stores are listed in four price ranges.)

・Search by Rankings (We introduce stores with the highest ratings.)

■ Megalog Content

・Thin Lens Simulator (Visualizes the question: “Do thin lenses really become thinner?”)

・VRfit (Try on glasses over a photo of your face online to choose frames.)

・Frame Brand Directory (Features approximately 800 brands.)

・Lens Brand Directory (Lists 18 brands.)

・Latest News (View the latest information categorized by genre in a single list.)

・Introducing Eyewear-Related YouTube Channels

・Featured Column Articles

■ Features on the User’s My Page

・Manage reviews you’ve posted

・List of favorite stores

・Manage your reservations and view reservation details

・Eyewear History (By entering the prescription and specifications of glasses you’ve purchased in the past, changes in your prescription are displayed as a line graph. This answers the question, “What was the prescription and lens type for the glasses I’m wearing now?”)

・Save photos of VRfit try-ons to your library

■ Services for Paid Members

・Megalog Reservations: Implementation of an in-store appointment system

・Megalog Job Postings: A job listing page specialized for the eyewear industry

・Megalog Medical Records: Provides cloud-based medical records

■ Future Plans

Ahead of its official launch at the end of 2026, Megalog will

Expanding the store database

UI/UX improvements

Strengthening content for consumers and eyewear stores

We aim to reach 300 registered stores by the end of the year and will continue to grow as a “map of value” for eyewear stores nationwide.

■ Comment from Jiro Ito (Megalog Founder)

“Regardless of business model, eyewear stores are a vital infrastructure supporting our visual lives. I want to put an end to an era where their value isn’t properly communicated and customers choose based solely on price. Megalog is an initiative to create a system that is fair to both consumers and eyewear stores and effectively communicates their value.”

■ On the day of the event, we will have demo booths set up where you can experience Megalog’s latest features (VRfit, Thinner Frame Simulator, and Eyeglass Navigator) firsthand. Since the content is easy to understand even through video, we encourage you to consider covering the event at the JEX2026 venue.

Event Details: https://jex-expo.jp/

■ Company Overview

Company Name: Ojim Co., Ltd.

Representative: Jiro Ito

Address: 1-11-21 Kichijoji Honcho, Musashino City, Tokyo

Business Activities: Eyeglass sales, seminar instructor, platform development

URL: https://opteria-glassias.jp