Press Relase / News Release Distribution Service [@Press]

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The 10th Anniversary “Rabbit Festival” Kicks Off! Over 200 Artworks and Limited-Edition Merchandise on Display “Rabbit Symbol Exhibition 2026” Opens in Tokyo on Friday, September 18

October 24 (Sat) – November 23 (Mon, holiday): A touring exhibition at the Nagoya Gallery has also been confirmed!

株式会社BACON

BACON Co., Ltd. will hold the “Rabbit Symbol Exhibition 2026,” a joint photo and merchandise exhibition featuring photos and goods of rabbits that are adorable just to look at, at the “TODAYS GALLERY STUDIO.”(Asakusabashi, Tokyo), featuring a collection of photos and merchandise of rabbits that are adorable just to look at. The exhibition, titled “Rabbit Symbol Exhibition 2026,” will run from Friday, September 18, 2026, through Monday, October 12, 2026 (a national holiday).Furthermore, a traveling exhibition at the Nagoya Gallery has been confirmed for October 24 (Sat) through November 23 (Mon, holiday)!

This year marks our 10th anniversary, and we’re celebrating with a packed lineup of special events unique to this milestone year—including an exhibition of over 200 works, commemorative pop-up events by popular creators, venue-exclusive merchandise, and special workshops.Furthermore, with 10th-anniversary visitor perks and social media posting campaigns, we’re offering a special experience where you can enjoy the “charm of rabbits” in various ways—not just by viewing the exhibition. Please enjoy a heart-fluttering experience at this venue packed with 10 years’ worth of “rabbit love.”


展示作品:Musee des Reves Mimi

Exhibited Works: Musee des Reves Mimi


Rabbit Symbol Exhibition 2026 Special Page

https://tgs.jp.net/event/usagisymbol_2026/



■The 10th Anniversary “Rabbit Festival” Begins! A Grand Gathering of New Works by Popular Creators & Limited-Edition Commemorative Merchandise

We’re hosting this year’s “Rabbit Festival,” a gathering of works by rabbit creators who have gained popularity on social media.Marking its 10th anniversary, this year’s event will feature over 200 works on display. From popular pieces familiar to social media users to unreleased new works available exclusively at this event, the venue will be filled with creations that let you fully enjoy the charm of rabbits.


For the 2026 Tokyo event, popular creators such as “Pocket Milk (@pocket.usagi),” who boasts 66,000 Instagram followers, as well as “Akane-chin (@akanechin81)” and “VeryBerry (@berryjyo007),” will be participating.Furthermore, “*mofu mofu usagi* (@coco_mirumiru),” known for its intricately crafted wool art, will feature a special exhibition space to commemorate its 16th anniversary, where it plans to unveil new event-exclusive wool art pieces and 10th-anniversary merchandise.


At the merchandise booths, limited-edition new designs of original figures by “moai (@m.c.moai_rabbit)”—which has gained popularity at various venues—will be available. The Nagoya venue will also feature a Halloween version, offering a wide selection of merchandise available exclusively at the event.Furthermore, “Usagi-in (@waka_8_),” known for its animal-themed accessories, and handmade stamp artist “m*stamp (@m.stamp_miya)” will be returning to the Tokyo venue for the first time in three years.


<To Celebrate the 10th Anniversary, Past Creators Reunite! Special Exhibition of Nostalgic, Popular Works>

Past creators who have helped shape the “Usagi Symbol Exhibition” over the years will make a special appearance as “Archive Creators.” Leading the lineup is “mumitan (@puipui_the_bunny),” who has over 100,000 Instagram followers, along with “Moku-sama’s Mom (@moqsama)”“Peterpon.com (@_peterpom_),” “Fukuru Mitarashi (@fuku_kurumi_mitarashi),” and “Koume Mama (@koume_tan)”—creators who have previously brought the exhibition to life—will reunite once again.


This event offers a unique opportunity to look back on the history of the “Rabbit Symbol Exhibition” through nostalgic, popular works. Along with new pieces and limited-time events, please enjoy this anniversary celebration that embodies a decade’s worth of “rabbit love.”



■Special Events Celebrating the 10th Anniversary! Pop-up Shops by Popular Creators Debut at the Venue!

To commemorate the 10th anniversary of the “Rabbit Symbol Exhibition,” pop-up spaces featuring popular creators will appear at the venue. From one-of-a-kind handmade woolen pieces to limited-edition items celebrating the 10th anniversary and unique goods designed to make life with rabbits more enjoyable, we’ll showcase a special lineup brimming with each creator’s unique personality.


● “*mofu mofu usagi*” (Instagram: @coco_mirumiru)

Limited-edition goods available only at the “Rabbit Symbol Exhibition”—such as satin drawstring pouches and acrylic keychains featuring 10th-anniversary commemorative illustrations—are scheduled to be on display.


● “VeryBerry” (X: @berryjyo007)

They will host their first-ever pop-up event themed around “Rabbit Tea Time.” The lineup will include a 10th-anniversary tote bag, as well as limited-edition items featuring popular works and new illustrations.


● “spipn☆” (Instagram: @spipn0713)

Featuring one-of-a-kind wool felt creations, all handmade. In addition to rabbits with unique expressions and textures, the collection will include pieces in a variety of fur colors, including rare shades.


● “Usagi no Shimobe” (Instagram: @hara_peco30)

Offers goods that capture the joy of living with rabbits and the “everyday moments” only rabbit owners would recognize. The lineup includes stickers, keychains, and other unique items that are easy to use in daily life and are sure to bring a smile to your face.


<Special Event Exclusive to the Nagoya Venue! Limited-Edition Items & 10th Anniversary Original Artwork>

In addition to special events celebrating the 10th anniversary, the Nagoya venue will also feature items exclusive to Nagoya. “VeryBerry” will be selling a new original pouch. Furthermore, “*mofu mofu usagi*” will hold a raffle for original artwork featuring the 10th-anniversary illustration, open to customers who make purchases of 3,000 yen or more at the venue.

Furthermore, a Halloween version of “moai’s” popular original figure—exclusive to the Nagoya venue—will be available. Along with a variety of events to celebrate the 10th anniversary, be sure to check out the limited-edition items available only in Nagoya.


Participating Artists: https://www.atpress.ne.jp/releases/623317/att_623317_1.pdf



■ 2-Day Limited Event!! Join a workshop to create a “fluffy and cute” one-of-a-kind rabbit wreath!

For two days only during the event, we’ll be hosting a rabbit wreath-making workshop led by a popular creator. Using a fluffy, rabbit-shaped fur wreath as a base, you can freely decorate it with dried flowers and nuts to create your very own, one-of-a-kind rabbit wreath.


Instructor: Kurumi Garden (Instagram: @kurumi_garden)

Project: “Fluffy Rabbit Wreath with Flowers and Berries”

Participation Fee: 5,800 yen (tax included)

Dates: September 27 (Sun) and October 11 (Sun)

Time: 11:30 a.m.–3:50 p.m.


*Please note that details are subject to change.

*Advance reservations required. For details, click here → https://airrsv.net/tgstokyo-workshop/calendar

*If there are openings on the day of the event, you may participate without a reservation.



■ 10th Anniversary Special Offer! Get a limited-edition postcard and an original sticker by posting on social media!

As a special gift for attendees, we’ll be giving away original postcards illustrated exclusively for this event by popular creator “VeryBerry (@berryjyo007)” on a first-come, first-served basis while supplies last. (Different designs will be distributed in Tokyo and Nagoya.)


Additionally, those who take photos inside the venue and post them on social media will receive original 10th-anniversary stickers designed by “VeryBerry” and “*mofu mofu usagi*,” available in limited quantities each day.


[How to Enter]

Take a photo of the venue, post it on Instagram or X with the hashtag “#UsagiSymbolExhibition,” and show the post screen at the reception desk.

*You must follow our official social media accounts.

*Stickers are available in limited quantities each day; the offer ends when supplies run out.



■ New, venue-exclusive merchandise—available only here—is now on sale!!

<VeryBerry>

・Collaboration Keychain: 990 yen

・“Usagi Shinboru” Exhibition 10th Anniversary Tote: 2,530 yen

・6th Anniversary of Daily Posts Commemorative Print: 2,200 yen

・Rabbit Memo Box: 1,100 yen

・New Pouch: Price TBD (Nagoya Exclusive)


<*mofu mofu usagi*>

・Wool Rabbit Balloon Cake: 16,500 yen

・Satin Drawstring Pouch: 1,650 yen

・Acrylic Keychain: 990 yen

・Message Card: 198 yen

・"Fluffy Forest" Acrylic Keychain: 990 yen

・"Fluffy Forest" Postcards: 220 yen each


<Musee des Reves Mimi>

・Label Stickers: 450–500 yen

・Set of 10 Message Cards: 600 yen

・Flake Stickers (Set of 10) 800 yen

・Magnet Stickers: 1,000 yen

・Postcard: 200 yen

・Mini Watercolor Original Artwork: 3,000 yen


<Rabbit Brand>

・Cookie Brooch: 1,650 yen


<Rabbit’s Servant>

・Rabbits Are a Symbol of Happiness: 550 yen

・"I Have a Rabbit" Keychain: 1,100 yen

・"The Rabbit Is Sleeping" — 1,320 yen

・BUNNY IN CAR: 1,650 yen


<Sauna Rabbit>

・"Milk After a Bath" Acrylic Keychain: 1,000 yen

・Realistic Sauna Bunny Acrylic Keychain: 1,200 yen


<moai>

・School Backpack and Café Rabbit: 3,900 yen

・New Halloween Figure: Price TBD (Nagoya Exclusive)


<sachimegu>

・Parent-and-Child Coin Pouch: 6,600 yen

・Smartphone Pouch (Shinboru Exhibition Exclusive) 5,500 yen


<LITTLE KITCHEN>

・Rabbit Coin Purse: 4,300 yen

・Key Case Pouch: 3,300 yen

・Baby Rabbit Pouch: 4,400 yen

・Smartphone Pouch: 4,100 yen

・Fluffy 2-Way Bag: 7,900 yen

・See-Through Smartphone Pouch: 3,500 yen

・See-Through Pouch: 2,600 yen

・See-Through Card Pouch: 2,000 yen


<Hopping Bunny>

・Mini Strap: 550 yen

・Sleeve: 550 yen

・Scrunchie Necklace: 1,100 yen

・Pouch: 550 yen


<Lapin Roi>

・Carrot Hood: 2,300 yen


<Strawberry Rabbit>

・Carrot Field in the Forest: 2,300 yen

・Welcome Home Meadow: 2,500 yen

・Path of Happiness: 2,500 yen


<LOVE rabbi*>

・Love Rabbi Heart Mat: 4,200 yen and up

・Love Rabbi Clay Cake: Starting at 5,000 yen

・Love Rabbi Rabbit: 5,000 yen

・Glass Bottle Rabbit Charm: 3,000 yen


<Sunny>

・Lace Crown: 3,000 yen

・Lace Collar 3,000 yen


<Timotessimo>

・Princess Dress: Starting at 2,800 yen


*The items listed above are just a few examples of our original merchandise. All prices include tax.



[Special Exhibition Overview]

■Tokyo Venue

Exhibition Title: Joint Rabbit Photography & Merchandise Exhibition “Rabbit Symbol Exhibition 2026”

Dates: September 18, 2026 (Fri) – October 12, 2026 (Mon, Holiday)

Hours: Weekdays and Sundays 11:00 a.m.–5:00 p.m., Saturdays and Holidays 11:00 a.m.–6:00 p.m.

Closed: Every Monday (Open on Monday, September 21, and Monday, October 12, which are public holidays)

Venue: TODAYS GALLERY STUDIO.

      5F, 5-27-6 Asakusabashi, Taito-ku, Tokyo 111-0053

Admission: 700 yen / Free for children 3 years old and under

Exhibitors: 54 groups

Organizer: BACON Co., Ltd.

URL: https://tgs.jp.net/event/usagisymbol_2026/


■Nagoya Venue

Exhibition Title: Joint Rabbit Photography & Merchandise Exhibition “Rabbit Symbol Exhibition 2026 in Nagoya”

Dates: October 24, 2026 (Sat) – November 23, 2026 (Mon, Holiday)

Hours: 11:00 a.m. – 5:00 p.m.

Closed: Every Monday through Wednesday (Open on Tuesday, November 3 (holiday) and Monday, November 23 (holiday);

      Thursday, November 5 is a substitute holiday)

Venue: TODAYS GALLERY STUDIO.NAGOYA

      1-17-12 Shin-ei, Naka Ward, Nagoya City, Aichi Prefecture 460-0007

Admission: 700 yen / Free for children 3 years old and under

Exhibitors: 54 groups

Organizer: BACON Co., Ltd.

URL: https://tgs.jp.net/event/usagisymbol_2026/



■What is the Rabbit Symbol Exhibition?

Rabbits aren’t just cute—they have long been regarded as “symbols” of various things. For example, they are a symbol of the moon, a symbol of speed, and are even famous as a symbol of sexiness, as seen in the PLAYBOY logo.This exhibition features symbolic rabbit artworks by participating artists—regardless of whether they are professionals or amateurs—all centered on the soothing nature of rabbits. We hope you’ll discover your own unique interpretation of what a “symbol” means through these works.



■About BACON Co., Ltd.

We propose exhibition plans aimed at organizing, promoting, and popularizing high-quality exhibitions both domestically and internationally, with the goals of increasing visitor numbers and enhancing brand image. We produce events from start to finish, handling everything from negotiations with artists to interior design, exhibition layout, artwork reproduction, and advertising and promotion.

URL: https://bacon.in.net



■About TODAYS GALLERY STUDIO.

Opened in Asakusabashi, Tokyo, in July 2014. With the goal of promoting art, the gallery has organized numerous exhibitions, including “The World of Miniature Photography,” “Changing Ruins vs. Accessible Factory Nightscapes,” and “The Rabbit Symbol Exhibition.”Its flagship event, the “Neko Yasumi Exhibition,” has attracted over 2 million visitors in total, including regional venues, making it the most talked-about event gallery in Tokyo. In addition to Tokyo, the studio has opened permanent galleries in Nagoya.

URL: https://tgs.jp.net