"HERB CELLS®," a salon-exclusive herbal peel, has been revamped into three types: two non-exfoliating formulas and one exfoliating formula. This industry-first offering is projected to generate approximately 620,000 yen in profit based on 60 treatments per month.

[S (Soft), M (Medium), H (Hard)]—two types without peeling and one type with peeling—covering everything from facials to body treatments. When used in conjunction with existing machines, it enables the creation of high-value treatments with an average customer spend of 20,000 to 30,000 yen!

2026.08.20 10:30

ラプラ株式会社

“HERB CELLS®,” a salon-exclusive herbal peeling brand developed by Lapla Co., Ltd. (Headquarters: Fuchu City, Tokyo; President: Masaki Kawashima), has revamped its lineup and evolved into three types: S (Soft), M (Medium), and H (Hard).

While the general herbal peeling market typically offers only two options—“exfoliating” and “non-exfoliating”—“HERB CELLS®” has further subdivided the “non-exfoliating” category into two types: S (Soft) and M (Medium).Skin type, skin condition, and skin concerns vary from person to person. That is precisely why we believe it is important for salons not to apply the same treatment to all clients, but rather to examine each individual’s skin and select a treatment tailored to their current condition—a philosophy that led to the evolution of our product line into these three types.

▼HERB CELLS® Special Website

https://herbcells.com/lp/01/

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HERB CELLS®

1. At salons, results are everything. “Products that deliver results”

While “no-downtime, non-exfoliating” treatments are becoming the mainstream in the herbal peeling market, we’ve also heard many concerns from salons, such as: “They’re gentle on the skin, but it’s hard to notice a difference, making it difficult to encourage repeat visits,” and “It’s hard to achieve results for clients with pore concerns or chronic acne.”

To address these challenges, HERB CELLS® did not simply increase the number of products; instead, it evolved the very concept of “being able to choose the right product for each skin type.”

・I want to care for my skin while taking its condition into account.

• I want to avoid exfoliation but still receive more thorough care.

• I want professional-grade exfoliation.

For each individual’s unique skin and needs, customers can select the appropriate type from S, M, or H.

It’s not about “what to use,” but rather “what care to recommend for this customer’s skin right now.”

HERB CELLS® believes that having these options enhances a salon’s ability to make recommendations and leads to customer satisfaction.

Furthermore, it features a dual blend of human stem cell culture extract* and plant stem cell culture extract*, along with 30 types of herbal ingredients* such as Centella asiatica, horsetail, and chamomile, as well as an abundance of beauty ingredients* such as niacinamide, human-type ceramide, and placenta. Through a synergistic effect with high-purity spicules (natural micro-needles), it delivers beneficial ingredients to every corner of the stratum corneum. The same formulation can be used for both facial and body treatments.

*Skin conditioning and moisturizing

2. Benefits of the “3-Type (S, M, H) Lineup” That Delivers Value to Both Salons and Clients

Expanding the lineup to three types brings significant benefits to both salon management and customer satisfaction. By offering the S Type for sensitive skin and first-time users, the M Type for pores and problem skin, and the H Type for mature skin, a single brand can address a wide range of skin types and concerns.Furthermore, this enables personalized recommendations—such as “choosing a type based on physical condition, goals, or the season” or “starting with the S Type and transitioning to the M or H Type based on results”—which encourages customers to return regularly without ever growing bored.Furthermore, while the easy-to-try S Type lowers the barrier to attracting new customers, expanding to the more effective M and H Types and machine-combined treatments naturally increases the average customer spend.

3. Contributes to stable salon operations through compatibility with existing equipment and high profitability

“HERB CELLS®” is formulated to be easily combined with existing equipment and other treatments, such as pore-cleansing devices, poration, iontophoresis, and various facial masks. Rather than being used as a standalone treatment, combining it with machines and other services allows you to easily upgrade to high-value-added treatments with an average transaction value of 20,000 to 30,000 yen.Furthermore, if the treatment price for the “S (Soft)” option is set at 12,000 yen, with a treatment time of approximately 30 minutes and a product cost of 1,652 yen (cost ratio of approximately 14%), it achieves high profitability.Based on an estimated 60 treatments per month, this generates approximately 620,880 yen in salon profit (revenue 720,000 yen – cost of goods sold 99,120 yen = profit 620,880 yen). Combined with a high repeat customer rate of over 60%, this strongly supports the salon’s stable revenue base.

Pricing can be flexibly adjusted to match each salon’s concept and clientele, making it possible to generate even higher profit margins.

“HERB CELLS®” aims to balance the pursuit of results with the successful management of your salon.

4. Comprehensive Support System and Future Outlook

“HERB CELLS®” offers a comprehensive system of introductory training and workshops led by dedicated Brand Educators, ensuring that salons considering adoption can confidently incorporate the service into their menu. We provide thorough, comprehensive support—ranging from technical guidance to tips on client counseling and know-how for improving repeat business rates.

“The products are great, but I don’t know how to incorporate them into my menu.”

“I’ve created the menu, but I don’t know how to communicate it to my clients.”

“I want to build a salon where clients not only come as new customers but also become long-term regulars.”

We address these salon challenges by taking a holistic approach—considering products, techniques, menus, client acquisition, and management as an integrated whole.

It’s not just about introducing the products—we support you all the way through the process of using those products to grow your salon.

Salon Testimonials: https://herbcells.com/lp/01/

Before & After: https://herbcells.com/product-2/

Moving forward, we will continue to listen closely to our clients’ feedback and expand our operations as a professional brand that delivers tangible results and business value.

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