Local Delicacies Festival: Chugoku and Shikoku Items such as “Karaage-kun Bansankan Roasted Garlic Sauce Flavor” and “Premium Roll Cake: White Rose Coffee” A total of 8 items will go on sale starting Tuesday, August 18.

Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Sadanobu Takemasu; hereinafter “Lawson”) will hold the “Local Delicacies Festival” starting Tuesday, August 18, 2026, at Lawson stores nationwide (excluding “Natural Lawson” and “Lawson Store 100”) starting Tuesday, August 18, 2026.During the “Local Delicacies Festival,” the company will release products—including original “Karaage-kun” and “Premium Roll Cakes” made with local ingredients or supervised by famous local restaurants—divided into eight regions: Hokkaido, Tohoku, Kanto (Northern Kanto, Koshinetsu), Kanto (Southern Kanto), Tokai-Hokuriku, Kansai, Chugoku-Shikoku, and Kyushu.

At Lawson stores in the Chugoku-Shikoku region (approximately 1,500 stores:as of the end of June 2026, excluding certain areas of Shimonoseki City, Yamaguchi Prefecture), we will release a total of eight items, including “Karaage-kun: Bansankan Roasted Garlic Sauce Flavor,” “Premium Roll Cake: Shirobara Coffee,” “Addictively Spicy! Kunimatsu-Supervised Chilled Dry Dan Dan Noodles,”and “Meat-Packed! Beef Yakiniku Fried Rice (Roasted Garlic Sauce Flavor),” among others.

*“Premium Roll Cake: White Rose Coffee” will go on sale around the evening of Monday, August 17

Chugoku-Shikoku Main Image

Lawson has actively pursued product development utilizing distinctive regional ingredients and launched collaborative products with popular local establishments.

Going forward, we will continue to showcase the unique appeal of each region’s food culture through product development using local ingredients and partnerships with local businesses.

★Local Delicacies Festival: Chugoku-Shikoku Product List (8 Items)★

Karaage-kun: Bansankan Roasted Garlic Sauce Flavor

Product Name: “Karaage-kun: Bansankan Roasted Garlic Sauce Flavor”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 298 yen

Product Description: Karaage-kun has teamed up with “Bansankan,” a long-running bestseller originally from Ehime.“Bansankan” is a yakiniku sauce that has been loved by many customers since its launch in 1989. Karaage-kun recreates the delicious flavor of yakiniku seasoned with “Bansankan Roasted Garlic Sauce,” which is characterized by the savory aroma of roasted garlic.

Premium Roll Cake: Shirobara Coffee

Product Name: “Premium Roll Cake: Shirobara Coffee”

Release Date: Around the evening of Monday, August 17, 2026 / Price (tax included): 265 yen

Product Description: A premium roll cake made with “Shirabara Coffee” from Daisen Dairy Agricultural Cooperative in Tottori Prefecture. It features three layers: coffee cream, coffee sauce, and coffee whipped cream. Shirabara Coffee is used in both the cake batter and the three layers of cream, allowing you to enjoy the rich coffee flavor and milky richness.

Heavier Than Rice! Thick-Fried Egg Mentaiko Mayo Onigiri

Product Name: “Heavier Than Rice! Thick-Fried Egg Mentaiko Mayo Onigiri”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 322 yen

Product Description: This rice ball features a thick-fried egg that’s heavier than the rice itself. Sandwiched between the rice and the thick-fried egg is mentaiko mayonnaise, characterized by the spicy kick of mentaiko and the rich depth of mayonnaise.

Meat-Packed! Beef Yakiniku Fried Rice (Roasted Garlic Sauce Flavor)

Product Name: “Packed with Meat! Beef Yakiniku Fried Rice (Roasted Garlic Sauce Flavor)”

Release Date: August 18, 2026 (Tue) / Price (tax included): 697 yen

Product Description: We’ve collaborated with “Bansankan Yakiniku Sauce,” a long-selling product originally from Ehime. We stir-fried beef yakiniku until fragrant using a sauce that brings out the umami and aroma of roasted garlic, then topped it on fried rice. The savory aroma of garlic and the rich flavor of the meat are sure to whet your appetite.

[Machikado Kitchen] Manfuku Western-Style Mix & Chicken Rice Bento

Product Name: [Machikado Kitchen] “Manfuku Western-Style Mixed Dishes & Chicken Rice Bento”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 799 yen

Product Description: This bento features chicken rice topped with a hamburger steak, tonkatsu, and a fried-egg-style omelet. It is finished with a demi-glace sauce designed to evoke the flavors of a Western-style restaurant.

*Available at Machikado Kitchen partner stores in the Chugoku and Shikoku regions (approx. 900 stores as of the end of June 2026)

Addictively Spicy! Supervised by Kunimatsu: Chilled Dry Dan Dan Noodles

Product Name: “Addictively Spicy! Cold Dry Dan Dan Noodles Supervised by Kunimatsu”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 667 yen

Product Description: Originating in Hiroshima, this cold dan dan noodle dish—supervised by the renowned “Kunimatsu,” a specialist in dry-style dan dan noodles—features the numbing sensation of Sichuan pepper and the fiery heat of chili oil. The egg gently rounds out the crisp texture of the green onions and the sharp spiciness of the chili oil.

The Unbeatable Duo! The “Crazy Egg” Keema Curry Sandwich

Product Name: “The Unbeatable Duo! The Outrageous Egg Keema Curry Sandwich”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 451 yen

Product Description: A visually striking sandwich packed with two whole boiled eggs. The spicy keema curry pairs perfectly with the eggs’ mellow flavor.

Juicy All the Way Through: Salted Melon Croissant (Made with Hakata Salt)

Product Name: “Juicy All the Way Through: Salted Melon Croissant (Made with Hakata Salt)”

Release Date: August 18, 2026 (Tue) / Price (tax included): 194 yen

Product Description: This product combines a savory croissant made with “Hakata Salt” and melon bread. The croissant dough, made with plenty of salt and margarine, is topped with melon biscuit dough and baked.

Reference Site

● Lawson Official Website: https://www.lawson.co.jp/

● “Local Delicacies Festival” Official Website: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

Important Notes

*Product availability is limited and will end once supplies run out.

*Product availability may vary by store.