Local Delicacies Festival: Tokai-Hokuriku Items such as “Karaage-kun: Steak Asakuma-Supervised Corn Soup Flavor” and “Furaibou-Supervised Chicken Wing-Style Karaage & Rice Ball Bento” and a total of 9 items will go on sale starting Tuesday, August 18!

Lawson, Inc. (Headquarters: Shinagawa Ward, Tokyo; President and CEO: Sadanobu Takemasu) will hold the “Local Delicacies Festival” at Lawson stores nationwide (excluding “Natural Lawson” and “Lawson Store 100”) starting Tuesday, August 18, 2026.During the “Local Delicacies Festival,” the company will release products such as “Karaage-kun” and “Premium Roll Cakes”—featuring original recipes using local ingredients or supervised by famous local restaurants—divided into eight regions: Hokkaido, Tohoku, Kanto (Northern Kanto, Koshinetsu), Kanto (Southern Kanto), Tokai-Hokuriku, Kansai, Chugoku-Shikoku, and Kyushu.

At Lawson stores in the Tokai-Hokuriku region (approximately 1,600 stores as of the end of June 2026), in addition to “Karaage-kun: Steak no Asakuma-Supervised Corn Soup Flavor,” we will release “Steak no Asakuma-Supervised Pudding-Style Premium Roll Cake” and“Matsusaka Beef Onigiri,” “Furaibou-Supervised Chicken Wing-Style Karaage & Onigiri Bento,” and “Sarashina-Supervised Chilled Tanuki Soba”—for a total of nine items.

*The “Premium Pudding-Style Roll Cake Supervised by Steak Asakuma” will go on sale around the evening of Monday, August 17

Tokai-Hokuriku Main Image

Through community-based product development and collaboration with local businesses, Lawson aims to showcase the unique value and charm of each region to the entire country. By connecting people with their communities, we strive to contribute to the revitalization of towns across Japan.

★Local Delicacies Festival: Tokai-Hokuriku Product List (9 Items)★

Karaage-kun: Steak Asakuma-Supervised Corn Soup Flavor

Product Name: “Karaage-kun: Corn Soup Flavor, Supervised by Steak no Asakuma”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 298 yen

Product Description: Supervised by “Steak no Asakuma,” a steakhouse chain originating in Aichi Prefecture. We’ve recreated the mellow, creamy flavor of Asakuma’s traditional corn soup—unchanged since the company’s founding—in Karaage-kun.

"Steak no Asakuma-Supervised Pudding-Style Premium Roll Cake"

Product Name: “Premium Pudding-Style Roll Cake Supervised by Steak no Asakuma”

Release Date: Around the evening of Monday, August 17, 2026 / Price (tax included): 248 yen

Product Description: Supervised by the steakhouse chain “Asakuma Steak.”

This premium roll cake is inspired by Asakuma’s famous pudding. The smooth, light pudding-style cream is accented by a lightly sweetened caramel sauce.

Matsusaka Beef Onigiri

Product Name: “Matsusaka Beef Onigiri”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 297 yen

Product Description: Made with “Matsusaka Beef”—a world-renowned Japanese beef brand originating from Mie Prefecture—this rice ball features a shigure-ni filling that lets you savor the rich umami of the meat and the sweetness of the sauce.To allow you to fully savor the natural flavor of Matsusaka Beef, the filling consists solely of the simmered beef, and the rice ball is kept simple without nori seaweed wrapping.

L Steak’s Asakuma-Supervised Steak-Style Hamburger Steak Bento

Product Name: “L Steak’s Asakuma-Supervised Steak-Style Hamburger Steak Bento”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 862 yen

Product Description: Supervised by the steakhouse chain “Steak no Asakuma.” This bento is inspired by one of their popular menu items. We’ve paired a hamburger patty with a rich, meaty texture—just like a steak—with a soy sauce-based sauce to recreate the flavor that has been loved at “Steak no Asakuma” for many years.

Furaibō-Supervised Chicken Wing-Style Karaage & Rice Ball Bento

Product Name: “Furaibō-Supervised Chicken Wing-Style Karaage & Onigiri Bento”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 626 yen

Product Description: Supervised by “Furaibō,” a restaurant originating in Nagoya, Aichi Prefecture. This bento combines fried chicken inspired by the signature “Original Chicken Wing Karaage” from the renowned “Furaibō” with rice balls. Enjoy the spicy, chicken wing-style fried chicken seasoned with a hint of white pepper.

[Machikado Kitchen] Kaikō Rice

Product Name: [Machikado Kitchen] “Kaikou Rice”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 745 yen

Product Description: This is “Kaikō Rice,” a local specialty from Tokai City, Aichi Prefecture.This rice bowl-style bento features fried chicken atop rice, topped with a Chinese-style sauce made with plenty of vegetables such as wood ear mushrooms, bamboo shoots, napa cabbage, onions, green peppers, and carrots. The sauce, infused with the umami of the ingredients, allows you to enjoy the distinct flavors and textures of each ingredient with every bite.

*Available at participating “Machikado Kitchen” locations in the Tokai-Hokuriku region (approx. 1,300 stores as of the end of June 2026)

Sarashina-Supervised Chilled Tanuki Soba

Product Name: “Sarashina-Supervised Chilled Tanuki Soba”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 646 yen

Product Description: Supervised by “Sarashina,” a famous soba restaurant in Gifu Prefecture. This product recreates Sarashina’s signature Chilled Tanuki Soba. It features a sweet-and-salty soy sauce dressing, sweet-and-spicy simmered fried tofu, and firm, chewy soba noodles.

Furaibou-Supervised: Chicken Katsu Sandwich with Fried Chicken Wings-Style Filling

Product Name: “Furaibō-Supervised Fried Chicken Cutlet Sandwich with Chicken Wings”

Release Date: August 18, 2026 (Tue) / Price (tax included): 430 yen

Product Description: Supervised by “Furaibō,” a famous chicken wing restaurant. This sandwich features a spicy chicken cutlet inspired by Furaibō’s fried chicken wings. The combination of the chicken cutlet and the chicken wing-style sauce makes for a mouthwatering sandwich.

Furaibou-Supervised Chicken Cutlet Burger with Fried Chicken Wings-Style Flavor

Product Name: “Furaibō-Supervised Chicken Cutlet Burger with Fried Chicken Wings-Style Sauce”

Release Date: August 18, 2026 (Tue) / Price (tax included): 265 yen

Product Description: Supervised by “Furaibō,” a famous restaurant known for its fried chicken wings. This burger features a chicken cutlet topped with a sauce inspired by Furaibō’s signature fried chicken wing sauce. The spicy chicken cutlet, accented with white pepper, offers a flavor that’s sure to whet your appetite.

[Reference Site]

Lawson Official Website: https://www.lawson.co.jp/

"Local Delicacies Festival" Official Website: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

Important Notes

*Product availability is limited and will end once supplies run out.

*Product availability may vary by store.