Local Delicacies Festival: Kanto A total of nine items will be released, including Karaage-kun developed in collaboration with Kameda Seika’s Shippo Mala Tang, and desserts developed in collaboration with CHEESE GARDEN. Starting Tuesday, August 18, at Lawson stores in the Kanto region

Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Sadanobu Takemasu; hereinafter “Lawson”) will hold the “Local Delicacies Festival” at Lawson stores nationwide (excluding “Natural Lawson” and “Lawson Store 100”) starting Tuesday, August 18, 2026.The “Local Delicacies Festival” will be held.During the “Local Delicacies Festival,” original products such as “Karaage-kun” and “Premium Roll Cakes”—featuring ingredients from each region and developed in collaboration with famous local restaurants—will be released for each of the eight regions: Hokkaido, Tohoku, Kanto (Northern Kanto, Koshinetsu), Kanto (Southern Kanto), Tokai-Hokuriku, Kansai, Chugoku-Shikoku, and Kyushu.

*“CHEESE GARDEN-Supervised Baked Cheesecake in Premium Roll Cake” will go on sale around the evening of Monday, August 17.

*The “Shichimi Pork Bowl (Supervised by Hachiman-ya Isogoro)” will also be available at select Natural Lawson stores.

Kanto Main Image

At Lawson stores in the Kanto region (approximately 4,600 stores as of the end of June 2026), “Karaage-kun: Kameda’s Kaki-no-Tane Flavor—Spicy Soy Sauce” will be available in the North Kanto-Koshinetsu area (Nagano, Tochigi,Gunma, Ibaraki, Yamanashi, and Niigata) will carry “Karaage-kun: Kameda’s Kakinotane-Flavored Spicy Soy Sauce,” while stores in the South Kanto area (Saitama, Chiba, Tokyo, and Kanagawa) will carry “Karaage-kun: Shichihō Mala Tang-Supervised Mala Tang Flavor.”In addition, across both regions, we will launch a total of nine products, including “Baked Cheesecake in Premium Roll Cake, Supervised by CHEESE GARDEN” and a collaboration product with “Nemoto [Kenmochi 1.1] Hachiman-ya Isogorō.”

Through community-based product development and collaboration with local businesses, Lawson aims to showcase the unique value and charm of each region to the entire country. By connecting people with their communities, Lawson is committed to contributing to the revitalization of towns across Japan.

★Local Delicacies Festival: Kanto Product List (9 Items)★

Karaage-kun: Kameda’s Kaki-no-Tane Flavor – Spicy Soy Sauce

Product Name: “Karaage-kun: Kameda’s Kakinotane-Flavored Spicy Soy Sauce”

Release Date: August 18, 2026 (Tue) / Price (tax included): 298 yen

Product Description: This Karaage-kun is a collaboration with Kameda Seika, a rice cracker manufacturer based in Niigata. Inspired by the flavor of their long-selling “Kameda’s Kaki no Tane,” it features a slightly spicy soy sauce flavor. It’s perfect as a snack or as an accompaniment to drinks.

*This product is available exclusively in the North Kanto, Koshinetsu region.

Karaage-kun: Malatang Flavor (Supervised by Shippo Malatang)

Product Name: “Karaage-kun: Supervised by Shippo Mala Tang – Mala Tang Flavor”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 298 yen

Product Description: This Karaage-kun is developed under the supervision of “Shippo Mala Tang,” which has continued to lead the mala tang craze since opening its first location in Shibuya, Tokyo. It uses medicinal spices such as Sichuan pepper and cardamom to create a numbing spiciness.

*This product is available exclusively in the South Kanto region.

CHEESE GARDEN-Supervised Baked Cheesecake in a Premium Roll Cake

Product Name: “CHEESE GARDEN-Supervised Baked Cheesecake in a Premium Roll Cake”

Release Date: Around the evening of Monday, August 17, 2026 / Price (tax included): 346 yen

Product Description: This dessert is created in collaboration with “CHEESE GARDEN,” a famous cheesecake specialty shop in Nasu, Tochigi Prefecture. It features a baked cheesecake topping that is rich yet not too heavy.

Hachiman-ya Isogoro-Supervised Chicken Rice Onigiri

Product Name: “Chicken Rice Onigiri Supervised by Hachiman-ya Isogoro”

Release Date: August 18, 2026 (Tue) / Price (tax included): 181 yen

Product Description: This rice ball is developed in collaboration with “Hachiman-ya Isogoro,” a long-established shichimi togarashi manufacturer in Nagano with a history spanning 280 years since the Edo period. It combines sweet, soy sauce-based chicken rice with the spicy kick of shichimi togarashi.

Hachiman-ya Isogoro-Supervised Tare Katsudon

Product Name: “Hachiman-ya Isogorō-Supervised Tare Katsu-don”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 599 yen

Product Description: A katsu don supervised by “Hachiman-ya Isogorō.” Four slices of pork cutlet marinated in a sweet and savory sauce are placed on top of white rice and sprinkled with Hachiman-ya Isogorō’s shichimi togarashi. The shichimi togarashi enhances the delicious flavor of the sweet and savory cutlet.

[Machikado Kitchen] Supervised by Hachiman-ya Isogoro: Shichimi Pork Bowl

Product Name: [Machikado Kitchen] “Shichimi Pork Bowl Supervised by Hachiman-ya Isogoro”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 689 yen

Product Description: A shichimi pork rice bowl supervised by “Hachiman-ya Isogoro.”Pork, grilled to a fragrant finish in the style of charcoal-grilled meat, is served over white rice. The spicy kick and rich aroma of “Hachiman-ya Isogoro Shichimi Chili Pepper” bring out the delicious sweet-and-salty flavor of the pork.

*Available at participating “Machikado Kitchen” locations in the Kanto region (approx. 2,800 stores as of the end of June 2026)

Hachiman-ya Isogorō-Supervised Spicy and Savory Shichimi Abura Soba

Product Name: “Hachiman-ya Isogoro-Supervised Savory-Spicy Shichimi Oil Soba”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 599 yen

Product Description: These abura soba noodles are supervised by “Hachiman-ya Isogorō.” A rich soy sauce-based sauce is combined with shichimi togarashi. Enjoy the deep umami of the rich soy sauce and the rich flavor of the shichimi.

Supervised by Hachiman-ya Isogoro: Miso Katsu Sandwich

Product Name: “Miso Katsu Sandwich Supervised by Hachiman-ya Isogoro”

Release Date: August 18, 2026 (Tue) / Price (tax included): 419 yen

Product Description: A miso katsu sandwich developed under the supervision of “Hachiman-ya Isogoro.” We’ve combined a sweet and savory miso sauce with “Hachiman-ya Isogoro’s” shichimi togarashi, known for its spicy kick and rich flavor. The stacked katsu cutlets make for a satisfying bite.

Okonomiyaki-Style Bread with Yakisoba, Supervised by Hachiman-ya Isogorō

Product Name: “Okonomiyaki-Style Bread with Yakisoba, Supervised by Hachiman-ya Isogoro”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 192 yen

Product Description: This bread is supervised by “Hachiman-ya Isogoro.” Yakisoba noodles and cabbage are wrapped in a chewy dough and shaped into a panini. Enjoy the okonomiyaki-style flavor—topped with sweet okonomiyaki sauce, mayonnaise, and bonito flakes—along with the spicy kick of shichimi togarashi.

[Reference Site]

Lawson Official Website: https://www.lawson.co.jp/

“Local Delicacies Festival” Official Website: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

Important Notes

*Product availability is limited and will end once supplies run out.

*Product availability may vary by store.