Local Delicacies Festival: Tohoku Items such as "Karaage-kun Kappa Ebisen (Garlic Soy Sauce Flavor)" and "Premium Roll Cake (Zunda Shake Flavor)" —a total of 8 items—will go on sale starting Tuesday, August 18.

Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Sadanobu Takemasu; hereinafter “Lawson”) will hold the “Local Delicacies Festival” starting Tuesday, August 18, 2026, at Lawson stores nationwide (excluding “Natural Lawson” and “Lawson Store 100”) starting Tuesday, August 18, 2026.During the “Local Delicacies Festival,” the company will release products such as “Karaage-kun” and “Premium Roll Cakes”—featuring original recipes using local ingredients or developed in collaboration with famous local restaurants—divided into eight regions: Hokkaido, Tohoku, Kanto (Northern Kanto, Koshinetsu), Kanto (Southern Kanto), Tokai-Hokuriku, Kansai, Chugoku-Shikoku, and Kyushu.

At Lawson stores in the Tohoku region (1,171 stores as of the end of June 2026), we will release a total of eight items, including “Karaage-kun Kappa Ebisen Garlic Soy Sauce Flavor,” developed in collaboration with Calbee, Inc., as well as “UC × Zunda Saryo Premium Roll Cake Zunda Shake Flavor” and“Chilled Garlic Soy Sauce” (supervised by Ramen Machine Gun), and “Pork Yakiniku Rice Bowl” (supervised by Maiki Drive-In)—for a total of eight items.

*The “UC × Zunda Saryo-Supervised Premium Roll Cake (Zunda Shake Flavor)” will go on sale around the evening of Monday, August 17

Tohoku Main Image

Through community-based product development and collaboration with local businesses, Lawson aims to showcase the unique value and charm of each region to the entire country. By connecting people with their communities, we strive to contribute to the revitalization of towns across Japan.

★Local Delicacies Festival: Tohoku Product List (8 Items)★

Karaage-kun Kappa Ebisen Garlic Soy Sauce Flavor

Product Name: “Karaage-kun Kappa Ebisen Garlic Soy Sauce Flavor”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 298 yen

Product Description: Supervised by snack manufacturer Calbee, Inc. This marks the first collaboration between “Kappa Ebisen Garlic Soy Sauce Flavor”—exclusively sold in Eastern Japan—and Karaage-kun. Formulated with garlic paste from Aomori Prefecture, it achieves an exquisite balance of the umami from garlic and soy sauce with the toasty aroma of shrimp.

UC × Zunda Saryo-Supervised Premium Roll Cake: Zunda Shake Flavor

Product Name: “UC × Zunda Saryo-Supervised Premium Roll Cake, Zunda Shake Flavor”

Release Date: Around the evening of Monday, August 17, 2026 / Price (tax included): 270 yen

Product Description: Supervised by “Zunda Charyo,” a zunda dessert specialty shop operated by Kashō Sanzen. This premium roll cake is inspired by “Zunda Shake,” a famous drink from Sendai. Coarsely mashed edamame bean paste is mixed into vanilla cream, creating a dessert with a delightful, grainy texture.

Supervised by Ramen Machine Gun: Garlic, Green Onion, and Chashu Rice Ball

Product Name: “Supervised by Ramen Machine Gun: Garlic, Green Onion, and Chashu Rice Ball”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 203 yen

Product Description: Supervised by “Ramen Machine Gun,” a popular ramen shop in Akita City. Fried onions are added to rice cooked in a soy sauce-based broth, and the rice is wrapped around chunky chashu pork seasoned with scallions and garlic for a rich flavor. This rice ball offers a bold flavor and a satisfyingly hearty bite.

Maiki Drive-In-Supervised Pork Yakiniku Bowl

Product Name: “Maiki Drive-In-Supervised Pork Yakiniku Bowl”

Release Date: August 18, 2026 (Tue) / Price (tax included): 646 yen

Product Description: Supervised by “Maiki Drive-In,” a local favorite set-meal restaurant in Koriyama City, Fukushima Prefecture. This rice bowl is inspired by their signature yakiniku set meal. Onions, which pair perfectly with pork, bring out the meat’s delicious flavor. Enjoy a rich, special sauce where the umami of miso, ketchup, and aromatic vegetables blend harmoniously.

[Machikado Kitchen] Rice Ball: Miyako Trout Salmon

Product Name: [Machikado Kitchen] “Miyako Trout Salmon Rice Ball”

Release Date: August 18, 2026 (Tue) / Price (tax included): 365 yen

Product Description: Made with “Miyako Trout Salmon,” a branded fish from Miyako City, Iwate Prefecture. This rich, fatty trout salmon—raised in nutrient-rich seawater—is grilled to a savory finish.

*Available at Machikado Kitchen onigiri outlets in the Tohoku region (approx. 730 stores as of the end of June 2026)

Supervised by Ramen Machine Gun: Chilled Garlic Soy Sauce

Product Name: “Supervised by Ramen Machine Gun: Chilled Garlic Soy Sauce”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 697 yen

Product Description: Supervised by “Ramen Machine Gun,” a popular ramen shop in Akita City. This cold noodle dish pairs hearty, chewy noodles with a crisp, soy sauce-based broth. Topped with pork belly, bean sprouts, cabbage, pickled ginger mayo, and raw garlic, it’s a bowl that’s irresistibly indulgent.

Sakaeya Honten-Supervised Chilled Ramen

Product Name: “Sakaeya Main Store-Supervised Chilled Ramen”

Release Date: August 18, 2026 (Tue) / Price (tax included): 697 yen

Product Description: Supervised by “Sakaeya Honten,” a long-established ramen shop in Yamagata Prefecture. We’ve recreated the refreshing soy sauce-based broth and firm, thin straight noodles of Sakaeya Honten—often considered the originator of Yamagata’s famous “cold ramen.” The bowl is generously topped with a colorful assortment of meat, cucumber, fish cake, and more.

Supervised by “Bread, Espresso, and a Break” – Café Latte Danish

Product Name: “Café Latte Danish, Supervised by ‘Bread, Espresso, and a Short Break’”

Release Date: Tuesday, August 18, 2026 / Price (tax included): 189 yen

Product Description: Supervised by “Bread, Espresso, and a Break,” a bakery café nestled amid the lush natural surroundings of Akiu, Sendai City, Miyagi Prefecture. A coffee-flavored Danish dough is filled with café latte-flavored cream, baked, and topped with café latte whipped cream.Made with wheat flour from Miyagi Prefecture and milk, this is a fragrant, dessert-style Danish.

[Reference Site]

Lawson Official Website: https://www.lawson.co.jp/

“Local Delicacies Festival” Official Website: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

Important Notes

*Product availability is limited and will end once supplies run out.

*Product availability may vary by store.