18 VTuber Groups Featured on Limited-Edition Sake Labels! A total of 18 varieties will be available. In conjunction with the Kanda Myojin Summer Festival, pre-orders will begin on August 6 at 5:00 PM.

The Exquisite Gourmet Food Stall Association will hold the “Exquisite Gourmet ☆ Beer & Sake Festival @Kanda Myojin Summer Festival,” and will be accepting pre-orders for a limited time from 5:00 PM on August 6 through October 6 for the “Exquisite Gourmet ☆ Festival @ Kanda Myojin Summer Festival × VTuber Collaboration Sake,” featuring 18 VTuber groups (20 members in total).

Exquisite Gourmet☆Festival @ Kanda Myojin Summer Festival × VTuber Collaboration Sake

◆ Supporting Niigata Prefecture’s Sake Breweries and Attracting New Fans

As part of our efforts to support sake breweries in Niigata Prefecture, this project aims to create new touchpoints between fans and sake with the cooperation of VTubers, thereby increasing awareness of the breweries and expanding sales channels to new customer segments.

By combining on-site promotions at the Kanda Myojin Summer Festival with limited-time pre-orders via our e-commerce platform, we will deliver Niigata’s sake to new customer segments, including VTuber fans.

◆ “Exquisite Gourmet Food Stalls Association” Provides End-to-End Production, from Character and Licensing Collaborations to Alcohol Distribution

The “Exquisite Gourmet Food Stalls Association” specializes in character and intellectual property collaboration projects—particularly those involving anime—and handles everything from planning and rights coordination to product development and sales promotion.

Furthermore, the group is well-versed in alcohol sales and distribution systems—including order-based sales, payment processing, distribution, and shipping in collaboration with sake breweries and retailers—and prides itself on its comprehensive production capabilities that translate collaborative projects into actual product commercialization and sales.

For this project, the Exquisite Gourmet Food Stall Association handled the entire process—from planning and development to rights coordination with participating VTubers, the development of limited-edition products, designing a sales strategy that integrated the Kanda Myojin Summer Festival with e-commerce, and establishing manufacturing and shipping systems.

◆ 18 types of limited-edition labels created by 18 VTuber groups (20 members in total)

The products are a special edition featuring 720ml bottles of sake brewed by Morohashi Shuzo Co., Ltd. in Nagaoka City, Niigata Prefecture, paired with limited-edition labels that highlight the unique personalities of each of the 18 VTuber groups. Customers can choose and purchase their favorite VTuber from the full lineup of 18 varieties.

The limited-edition labeled sake is priced at 3,800 yen per bottle (tax included). A set including a 90mm-diameter round acrylic coaster is also available for 5,600 yen (tax included). The acrylic coasters are not sold separately.

[Participating VTubers]

・Anjin Shizuku

・Ume Umeko

・Okami

・Kagetsu

・Kuromaru

・(R) Gibiez

・Shachiya Ruka

・Bashamichi Hagemi

・Futaba Sharo

・Meru Hoshino

・PawsUP

・Nagi Mitsuya

・Milia

・Karuchi Momotani

・Minami Momochi

・Mikoto Yūkage

・Dango Yumizuka

・Miu Yumesaki

*Listed in Japanese syllabary order; honorifics omitted

◆ Limited-Time Pre-Order Sale Linked to the Event Venue and Online Store

Orders are scheduled to be accepted from 5:00 PM on August 6, 2026, through October 6.

At the Kanda Myojin Summer Festival venue, information on how to place orders will be provided via posters and QR codes, and the items will be available for purchase on the e-commerce site for a limited time.

Ordered items will be shipped sequentially within Japan starting in late October. Shipping fees will be charged separately according to the courier’s rates.

◆ Product Overview

[Product Name]

Exquisite Gourmet☆Festival @ Kanda Myojin Summer Festival × VTuber Collaboration Sake

[Contents]

・720ml Sake, produced by Morohashi Shuzo Co., Ltd.

・Exclusive VTuber label design

【Varieties】

18 varieties total

【Price】

・Limited-Edition Label Sake: 3,800 yen per bottle (tax included)

・Set with Acrylic Coaster: 5,600 yen (tax included)

【Acrylic Coaster】

・90 mm diameter, round

・Not sold separately

[Order Period]

Scheduled for Thursday, August 6, 2026, at 5:00 PM through Tuesday, October 6, 2026

【Shipping Schedule】

Scheduled to ship sequentially starting in late October 2026

[Shipping Areas]

Japan only

[Shipping Fees]

Charged separately. Subject to the courier’s rates

[Sales Method]

Limited-time pre-order sales via our e-commerce site

[Seller]

Rice Shop Kiyomiya (Licensed Alcohol Retailer)

[Planning & Operation]

The Exquisite Gourmet Food Stall Association

[Sales Site]

https://kiyomiya.shopselect.net/

*The sales page is scheduled to go live on August 6, 2026, at 5:00 PM.

*Alcohol will not be sold to anyone under the age of 20.

◆ Promoting the Event at the Kanda Myojin Summer Festival Venue

Starting on August 6, the day sales begin, we will host the “Exquisite Gourmet ☆ Beer & Sake Festival @ Kanda Myojin Summer Festival” on the grounds of Kanda Myojin Shrine.

The event will bring together popular restaurants from food festivals and stadium food courts across the country. As a “down-to-earth food festival” where visitors can enjoy exquisite cuisine alongside cold beer and sake, it will add to the excitement of the Kanda Myojin Summer Festival.

◆ Event Overview

[Name]

Exquisite Gourmet ☆ Beer & Sake Festival @ Kanda Myojin Summer Festival

【Date and Time】

・August 6, 2026 (Thu, Pre-Festival Night) 5:00 PM – 8:00 PM

・August 7 (Fri) – 9 (Sun), 2026, 11:00 AM – 9:00 PM

【Venue】

・Kanda Myojin Shrine Grounds

・2-16-2 Sotokanda, Chiyoda-ku, Tokyo

[Admission]

Free

【Official Website】

https://www.zeppin-yatai.com/kanda/