Food Wholesaler with 56 Years of History Launches First Direct-to-Consumer Sales New Brand of Carefully Selected Snacks, “Eemon-ya,” Opens on Rakuten Ichiba

Osakaya Bussan Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture; President and CEO: Takahiro Kawabata), which has been in the food wholesale business for 56 years, has launched its first direct-to-consumer brand, “Eemon-ya,” and opened an official online store on Rakuten Ichiba on August 5, 2026.Leveraging the knowledge and expertise cultivated through many years of wholesale operations, the company will deliver its own line of processed foods and carefully selected delicacies directly to customers. In addition, to commemorate the shop’s opening, the company is holding a 15% off sale on all products.

In-house products and cooking inspiration for the new “Eemon-ya” brand

■Background of the E-commerce Site Launch: Bringing Our Decades of Wholesale Experience Directly to Customers’ Tables

Since our founding in 1969, Osaka-ya Bussan has served as a food wholesaler connecting food manufacturers and retailers for 56 years, handling a wide variety of delicacies and ingredients.

In recent years, as people spend more time at home, there has been a growing demand for “convenient, high-quality, and delicious foods” for everyday meals and evening drinks. At the same time, high-quality products and hidden gems unique to wholesalers have sometimes been difficult to find in the general market.

Therefore, Osaka-ya Bussan has launched the new brand “Eemon-ya” and opened a store on Rakuten Ichiba as a new venture to directly deliver to customers only those products we are wholeheartedly satisfied with, leveraging the “keen eye for quality” we have cultivated over our years in the wholesale business.

The “Eemon-ya” Brand Concept

■ A Lineup to Enjoy “Eemon (Good Things)” at Home

“Eemon-ya” is a brand born from the desire to “let you enjoy high-quality products in the comfort of your own home.” Our selection centers on in-house developed products designed to enhance special moments at home, as well as appetizers carefully selected by our expert buyers.

・In-house products packed with professional expertise

We develop and sell original products that enrich your daily meals and evening drinks, such as “Quail Eggs” seasoned with Kansai-style dashi soy sauce or Kyushu soy sauce, “Charcoal-Grilled Chicken” that brings out the natural umami of the ingredients, and “Crunchy Arare All-Purpose Sauce” that expands your culinary horizons.

Quail Eggs with Kansai Dashi Soy Sauce and Sake for an Evening Drink

Charcoal-Grilled Chicken: Salt-Seasoned Plating Example

A spoonful of Crunchy Rice Cracker All-Purpose Sauce, sizzling

Rice with Raw Egg Topped with Crunchy Rice Cracker All-Purpose Sauce

・Carefully Selected Delicacies That Showcase Our Years of Experience

We’ve prepared high-quality snacks carefully selected as a food wholesaler, including “Soft Sakiika,” “Sakiika with Skin,” “Atarime,” “Dried Squid Sticks,” and “Soft Kunsaki.”

5 Types of Carefully Selected Snacks Chosen by Our Food Wholesalers’ Expert Eye

■ Grand Opening Celebration: 15% OFF All Items

To celebrate the launch of our official online shop, we’re holding a sale where you can purchase everything—from our in-house products to popular delicacies—at a special 15% off.

■Future Outlook

Through our official online shop, Osaka-ya Bussan will continue to value our connection with customers while further enriching the “Eemon-ya” brand.

Moving forward, in addition to expanding our lineup of in-house products, we will leverage the expertise we’ve cultivated as a food wholesaler to deliver products—one by one—that you’ll consider “Ee-mon.”

■ About Osaka-ya Bussan Co., Ltd.

Since its founding in 1969, Osaka-ya Bussan Co., Ltd. has been engaged in the wholesale of delicacies and food products for over half a century.

Leveraging our strengths—product knowledge cultivated over many years, an eye for quality, and the ability to bridge the gap between manufacturers and retailers—we have supported numerous customers in creating their retail spaces.

Drawing on this experience and expertise, and driven by our desire to “deliver products we truly believe are excellent directly to our customers,” we launched our new brand, “Eemon-ya.”

Moving forward, we will continue to cherish the experience we have accumulated as a food wholesaler and deliver “Eemon” to our customers’ dining tables through our in-house developed products and carefully selected items. We will pursue the value that only a food wholesaler can provide and strive to be a company trusted by our customers.

■Company Overview

Company Name: Osaka-ya Bussan Co., Ltd.

Address: 1-3-7 Minami-Shichimatsu-cho, Amagasaki City, Hyogo Prefecture 660-0053

Representative: Takahiro Kawabata, President and CEO

Capital: 32 million yen

Founded: 1969

Business Activities: Wholesale of delicacies and food products; planning and sales of private-label products

Rakuten Store: https://www.rakuten.co.jp/emonya-osakaya/

Corporate Website: https://osakayab.com/index.html