Styling Adult Men with Style The brand that won the Excellence Award at “Bag of the Year 2021-22” moves into a new era: GALLERIANT announces its new brand concept and previews a new product pre-release project on “Makuake” this fall

The bag brand “GALLERIANT” (operated by Benbe Co., Ltd.), which won the Excellence Award at the “Bag of the Year 2021-22” competition, has announced a new brand concept: “Bags that allow mature men to dress stylishly.”

Helping Mature Men Dress Stylishly

In today’s world, where work styles and lifestyles are becoming increasingly diverse, bags are evolving from “business tools” to “items for self-expression and personal style.”GALLERIANT is confronting this shift head-on, evolving into a brand that creates products which highlight the mature allure and elegance of adult men, all while upholding its core DNA. As the first initiative of the reimagined GALLERIANT, the brand plans to launch a pre-release project for its new collection this fall (scheduled for around August–September) on the crowdfunding platform “Makuake.”

Make your adult getaway even more stylish. The new GALLERIANT—chosen for its sophistication

■ Background and Vision Behind the Rebranding

GALLERIANT has garnered widespread support through its reliable craftsmanship, winning the “Bag of the Year 2021–22” Excellence Award for its high quality and functionality—which have been recognized even by professionals.

However, the roles expected of bags have changed significantly over time.We have returned to our roots, pursuing “what we truly want to create—items that make mature men look cool”—and have revitalized the brand’s direction. While retaining the strengths of our classic designs, we are embarking on a new challenge as a reimagined GALLERIANT that embodies mature allure and self-expression.

■ Four Key Features of the New GALLERIANT

Feature 1: Winner of the “Bag of the Year 2021-22” Excellence Award—The Brand’s Proven Quality

Uncompromising material selection, superior craftsmanship, and high functionality form the foundation of GALLERIANT. This proven DNA has been passed down to every product in the reborn GALLERIANT collection. We deliver our commitment to quality—as evidenced by our prestigious awards—in an even more evolved form.

Feature 2: Evolving into “Bags That Let Mature Men Dress Stylishly”

Featuring sophisticated designs that do more than just carry your belongings—they complete your look and enhance the allure of the mature man. We’ve carefully curated our existing business line and added a touch of playfulness that shines on days off and in business-casual settings.

Feature 3: A Unique Aesthetic That Transcends the Boundaries Between Business and Casual

We offer a unique lineup that enhances mature charm in every setting—from formal suit styles to relaxed weekend attire. Suitable for any occasion, these bags elevate the wearer’s individuality.

Feature 4: Prologue: New Product Pre-launch Project Planned for This Fall on “Makuake”

Symbolizing the reborn GALLERIANT, we will be releasing a new bag—the culmination of our efforts—exclusively on the crowdfunding platform “Makuake” this fall (scheduled for August–September). Detailed designs and information on our carefully selected materials will be revealed sequentially on our official social media channels and website.

From business to leisure: Casual bags for adults

■ For People Like This

・Men in their 30s to 50s who want to enjoy bags as a fashion statement

・Men who want to “dress stylishly” not only for business but also for leisure and business-casual occasions

・Mature men who value not only functionality but also design, quality, and a distinctive aesthetic

■ Future Plans

While expanding brand awareness, we will launch a pre-sale project for our new collection on “Makuake” this fall (around August–September). Following that, we plan to gradually roll out general sales through our own online store and physical retail locations, and we intend to continuously introduce attractive items that elevate the lifestyle of mature men.

■ Brand Overview

Brand Name: GALLERIANT

Awards: Received the Excellence Award at the Bag of the Year 2021–22

New Concept: Bags that allow mature men to dress stylishly

Features: High quality based on reliable materials and sewing techniques.

　　　　　　　　A unique aesthetic that works for everything from business to casual wear

Official Store URL: https://www.galleriant.com/c/all/bag/tote/GGC-3300

Upcoming Plans: A pre-release campaign for new products is scheduled to launch on Makuake this fall (around August–September)

■ Keywords for the Media

Proven quality from a brand that won the Excellence Award at “Bag of the Year 2021–22”

Rebranding from business bags to “bags that allow mature men to dress stylishly”

Sophisticated designs that accentuate mature allure and elegance

Plans to launch a pre-sale campaign for new products on “Makuake” this fall (around August–September)

■ Company Overview

Company Name: Benbe, Ltd.

Representative: Shuichi Tahira, Representative Director

Address: 620-1 Sakado, Kani City, Gifu Prefecture 509-0241

Established: April 1958

Business Activities: Manufacture, retail, and wholesale of clothing

Capital: 5 million yen

URL: http://an-alcott.com/

*The information contained in this press release is current as of the date of publication.