A time-saving hanger that prevents wrinkles in clothes just by hanging them up after washing A new model of “BELLANE” is scheduled for pre-release on Makuake

Benbe Co., Ltd. markets “BELLANE,” a revolutionary time-saving product that prevents wrinkles at the source simply by hanging wet clothes on it after washing. The company plans to launch a pre-sale campaign for the new “All-Black Model” on the crowdfunding platform “Makuake.”

“Just hang it up to reduce the hassle of ironing.” Introducing “BELLANE,” Japan’s first* patent-pending hanger

In today’s world, where dual-income households are on the rise, having time and energy drained by ironing clothes is a challenge faced by many families.To resolve the dilemma of “wanting to wear favorite clothes looking their best but not having time to iron them,” the wrinkle-removing hanger “BELLANE” was developed by leveraging the expertise of an apparel select shop.

It is currently being marketed as a revolutionary time-saving product that prevents wrinkles at the source simply by hanging clothes on the hanger while they are still wet after washing. Additionally, we plan to launch a pre-sale campaign for the new “All-Black Model” on the crowdfunding platform “Makuake.”

■ Development Background and Vision

As the number of dual-income households increases and free time becomes scarcer, interest in “time-saving household chores” is higher than ever. Ironing, in particular, requires significant time and effort from preparation to the actual task to cleanup, making it one of the household chores that many people find stressful.

Drawing on our perspective as an apparel boutique with years of experience in the fashion industry, we developed “Bellane” as a product that allows users to “say goodbye to ironing with zero effort while keeping their clothes looking their best.”We are issuing this press release with the aim of raising awareness of the brand and product, building a fan base for our upcoming Makuake project, and attracting media attention.

■ Three Key Features of BELLANE

[Feature 1] “Say Goodbye to Ironing” Just by Hanging It Up

Simply hang your clothes on BELLANE while they’re still wet after washing, and the stainless steel’s elasticity applies tension to the fabric from all directions, preventing wrinkles at the source. With no preparation or cleanup required, it’s the ultimate time-saving item that brings a sense of ease to your daily life.

[Feature 2] Go Straight to the Closet Once Dry

Once the clothes are hung and dry, you can store them directly in the closet without the hassle of folding them or transferring them to another hanger. From washing to storage, there are zero extra steps.

[Feature 3] High-Quality Stainless Steel Designed with Apparel in Mind

Made from high-quality stainless steel that resists rust even when wet and offers excellent durability. It’s built to last and keeps your clothes looking their best.

Just by hanging them up, you’ll see this much of a difference.

The difference in laundry wrinkles is obvious at a glance.

■ Recommended for:

・Dual-income households and single-person households with members in their 30s to 50s who find ironing a chore

・People who love fashion but find caring for shirts and delicate fabrics a hassle

・People who want to incorporate “time-saving household tips” and “life hacks” into their daily lives

■ Future Plans — Pre-sale of New Model Planned on Makuake —

In addition to the model currently on sale, we are planning a project to launch a new “All-Black Model”—a color that blends seamlessly into any interior—exclusively through the crowdfunding platform “Makuake.”

Through Bellane, we aim to reduce the burden of household chores—even if just a little—and further expand our lineup of original products designed to complement the lifestyles of adults.

■ Product Overview

Product Name: BELLANE Wrinkle-Removing Laundry Hanger

Material: High-quality stainless steel (rust-resistant and durable)

Features: Prevents wrinkles simply by hanging clothes on it after washing,

　　　　　　　　and can be stored directly in the closet

Sales Channel: Company-owned Online Store

Product Page URL: https://shop.an-alcott.com/c/zakka/bellane-bodyunit

Future Plans: We are planning a “All-Black Model”

　　　　　　　　on Makuake

From tops to bottoms. Just hang them up to reduce ironing time.

■ Keywords for the Media

・Say goodbye to ironing—just hang it up

・A time-saving, time-efficiency product that eliminates household stress for dual-income households

・“BELLANE,” a lifestyle brand born from a specialty apparel store

・Pre-sale of new model on Makuake (All Black)

■ Company Overview

Company Name: Benbe Co., Ltd.

Address: 620-1 Sakado, Kani City, Gifu Prefecture 509-0241

Representative: Shuichi Tahira

Established: 1978

Capital: 5 million yen

Business Activities: Operation of a select shop; manufacture and sale of clothing; wholesale

URL: https://s-shuna.com/

*The information contained in this press release is current as of the date of publication.