New Customizable Capsule Bed Design Concept for “TENON” to Be Unveiled on August 4

Kotobuki Seating Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representatives: Shigeyuki Fukazawa and Keiko Fukazawa; hereinafter referred to as “the Company”) will unveil design renderings of its new capsule bed product, “TENON,” on Tuesday, August 4, 2026.

Against the backdrop of a year-on-year increase in inbound tourism and soaring accommodation rates—which has led to growing demand for capsule hotels—the Company is developing a new capsule bed designed to maximize each hotel’s unique character.

This product is scheduled to go on sale in the spring of 2027.

TENON

■Background of Development

According to the results of the Survey on Inbound Tourism Consumption Trends for January–March 2026 (Preliminary Report) released by the Japan Tourism Agency, consumer spending by foreign visitors to Japan reached 2.3378 trillion yen (up 2.5% year-on-year), setting a record high for that period.In addition, the number of domestic travelers—including those making trips to attend live events or visit “holy sites” related to their favorite idols—is steadily increasing, and travelers are now flooding every corner of Japan.

Along with this rising demand, accommodation costs at travel destinations are also soaring. While modern travelers are willing to spend money on intangible values such as “experiential consumption” and “experiences,” they also prioritize value for money and cost-effectiveness, seeking to keep accommodation costs as low as possible. Capsule hotels are meeting this demand.

Numerous capsule hotels line the streets, particularly in urban areas, and each hotel strives to differentiate itself from the competition by offering features such as saunas and spas, a wide range of complimentary services, state-of-the-art amenities, and modern interior designs.Therefore, we set out to develop a new product that overturns the conventional, one-size-fits-all concept of capsule beds and can be easily customized to match the owner’s vision and the guest room space.

■ “TENON” Design Concept

The design concept is “Departing for the Dream World.” Inside each capsule, lighting designed to resemble small windows—evoking images of airplanes or bullet trains—creates a sense of excitement akin to traveling toward a destination, lulling guests into a restful sleep. The design also gives the impression that natural light is streaming in, reducing the claustrophobic feeling often associated with capsules.

Furthermore, owners can choose from a variety of color options for the entrance panels, side panels, curtains, and other elements. By customizing these to match the brand image of the guest room space, hotels can achieve a unique, one-of-a-kind identity. This meets the needs of owners seeking to differentiate their properties from competitors and create spaces that are Instagram-worthy.

〈Design Patent Pending〉

TENON_image

■ Kotobuki Seating and Capsule Beds

In 1979, we developed and delivered Japan’s first capsule bed to “Capsule Inn Osaka,” Japan’s first capsule hotel. Since then, our beds have been installed not only in numerous capsule hotels but also in nap rooms at many 24-hour operations, including government agencies, railway companies, newspaper publishers, and television stations.Currently, our products are being adopted not only domestically but also overseas, including in the nap rooms of Hyundai Card, a major South Korean credit card company, and on passenger ferries operated by Sweden’s “Stena Line.” Our cumulative delivery total stands at approximately 60,000 beds.

[Company Overview]

Company Name: Kotobuki Seating Co., Ltd.

Founded: December 1914 (Taisho 3)

Incorporated: July 2010 (Heisei 22)

Address: 1-2-1 Kanda Surugadai, Chiyoda-ku, Tokyo

Representatives: Shigeyuki Fukazawa and Keiko Fukazawa, Representative Directors

Business Activities: Public facility furniture business /

　　　　　 Manufacture and sale of furniture for cultural, sports, and educational facilities, as well as assembly halls, etc.

　　　　　 Capsule Bed Business / Manufacture and sale of capsule beds for lodging and napping

　　　　　 and the import and export of these products

URL: https://www.kotobuki-seating.co.jp/