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Don’t Just Send Them Home After the Game: Extending Machida’s Appeal to Fans’ Next Destination Guiding FC Machida Zelvia Visitors to the “Tsurukawa Walking Tour” New Tourist Information Sign Installed at Tsurukawa Station North Exit

一般社団法人町田市観光コンベンション協会

The Machida City Tourism and Convention Association (a general incorporated association based in Machida City, Tokyo; Chairman: Takashi Sugiura) has installed tourist information signs in the Tsurukawa area, which has been attracting increasing attention due to the success of FC Machida Zelvia.The signs are designed to offer visitors before and after matches “another side of Machida” through its history, culture, nature, and cuisine, encouraging them to explore the city and spend money in the local area.


鶴川駅観光案内板

Tsurukawa Station Tourist Information Board


■ Key Points of This Release

・This initiative aims to encourage visitors—whose numbers are expected to rise due to the success of FC Machida Zelvia—to explore the local area after attending matches.

・Using Tsurukawa Station as a starting point, the initiative encourages visitors to stop by nearby spots featuring history, culture, nature, and local cuisine, with the aim of expanding local spending.

・This is a regional tourism promotion initiative unique to the Tourism Association, designed to leverage the excitement surrounding sports to showcase the appeal of Machida City.



■ Background of Installation

Thanks to the success of FC Machida Zelvia, Machida City is gaining attention as a “sports town.” By encouraging visitors who come to watch matches to also experience the city’s tourism and cultural resources, we aim to enhance the value of their stay in Machida and encourage them to return.



■ Features of the Information Boards

・Clearly introduces eight recommended spots within a 3-kilometer radius of the station

・Proposes a Tsurukawa walking tour that combines history, culture, nature, and local cuisine

・Promotes exploration of the city by providing information that is easy to understand, even for first-time visitors


めぐってみよう 鶴川おすすめスポット

Let’s Explore: Recommended Spots in Tsurukawa


■ Installation Overview

Installation Date: Thursday, July 23, 2026

Location: Next to the North Exit ticket gates at Tsurukawa Station on the Odakyu Line / Next to Odakyu Marche (to be installed soon)

      Facility information boards are installed inside Tsurukawa Station

Produced by: Machida City Tourism and Convention Association (General Incorporated Association)

Purpose: To provide tourism information to spectators and visitors, promote exploration of Machida City, and revitalize the local economy

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