[Japan First*1] Primore Unveils "Hybrid Fixed-Axis Highlight Lenses" —Japan’s Largest*2 15.0mm Colored Contacts

Sweet Co., Ltd.(Headquarters: Chuo-ku, Osaka; CEO: Midori Kayama) is proud to announce the launch of Japan’s first*1 15.0mm DIA fixed-axis highlight contact lenses from its color contact brand "Primore," produced in collaboration with brand model MINAMI.

*1 As a "15.0mm DIA fixed-axis highlight color contact lens" in Japan. Based on in-house research (as of July 2026).

*2 Refers to the DIA of approved color contact lenses in Japan.

New Release from Primore: "Hybrid Fixed-Axis Highlight Lenses"

■ Produced by brand ambassador MINAMI!

Produced by MINAMI, who holds overwhelming support from her generation.

This product was created to address real user concerns, such as: "I want to wear trendy highlight lenses, but they’re too small to make my eyes pop," "The lenses rotate, making my eyes look unnatural," or "I feel like highlight lenses draw too much attention to my midface."

From the design and sizing to the way it catches the light, MINAMI’s personal touch is crafted into every detail—bringing to life an unprecedented color contact lens.

■ Japan’s First!*1 Fixed-Axis Highlight Lenses with a "15.0mm DIA"

In response to passionate user demand, Primore has achieved Japan’s first*1 fixed-axis highlight lenses in a mega size—featuring a 15.0mm DIA (Lens Diameter) and a 14.8mm GDIA (Graphic Diameter), the largest approved in Japan.

This long-awaited item perfectly balances the signature watery, glossy glow of highlight lenses with a design that creates a striking, unforgettable presence for your eyes.

■ "Hybrid Fixed-Axis Highlight Lenses" Combining Three Essential Features

Another major highlight of Primore is its "hybrid design," which breaks the mold of conventional highlight lenses. Rather than just being large or merely shiny, it thoughtfully blends three features designed to solve real user concerns.

1. Bold Outer Rim for "Black Lens Level" High-Impact Definition

By pairing the 15.0mm mega size with a solid, bold outer rim, it creates defined, dolly-like eyes with the impressive presence of classic black contacts.

2. Compact Highlight Design That Minimizes the Look of an Elongated Midface

Conventional highlight lenses often faced complaints about making the eyes look flat or creating the illusion of a longer midface. Primore intentionally designed a more compact highlight pattern. This subtly shifts the eye’s visual focus downward, achieving a balanced look that flatters modern makeup trends and keeps the midface looking compact.

3. "Fixed-Axis Design" to Keep Lenses in Place and Highlights Stable

Addressing common issues with highlight lenses—such as rotation, shifting highlights, and uneven looks between both eyes—Primore incorporates a fixed-axis design. This helps keep the highlight in its ideal position, allowing you to enjoy flawless water-glow eyes all day.

■ Bringing Endless Freedom to the Cute Look of Highlight Lenses

Through the innovative new choice of a "15.0mm DIA x Hybrid Fixed-Axis," Primore proposes the "ideal eyes"—allowing you to enjoy highlight color contacts more freely than ever before.

■ New Release Color Lineup (3 Colors Available)

Offering three versatile shades that combine on-trend style with effortless wearability, allowing you to choose the perfect match for your desired look.

[Lens Specifications] DIA: 15.0mm / GDIA: 14.8mm / BC: 8.7mm / Water Content: 58%

● Prism ICE

An icy ash gray with subtle lavender undertones for a clear, translucent glow. While delivering a cool, sophisticated edge, its glossy finish creates effortlessly chic, "level-up" eyes.

Prism ICE

● Prism HONEY

The perfect balance between an innocent "baby-like" softness and a natural enhancement you’ll want to wear every day. This classic brown shade brings out an irresistibly cute, charming gaze.

Prism HONEY

● Prism CHERRY

A subtly tinted pink brown that crafts an idol-tier sweet and alluring look. Designed to create the ultimate ultra-cute "baby-dolly eyes."

Prism CHERRY

■ Pre-Order Schedule, Official Release Dates & Promotional Campaign Information

Campaign

[Release Schedule]

Pre-Order Launch: Tuesday, July 21, 2026 at 12:00 PM (JST)

Pre-Order Retailer: Sweet Official Online Store

　　　　　　　　　https://store.sweet78.co.jp/c/brand/primore

Official General Release Dates:

　Sweet Official Online Store: Scheduled for Thursday, July 30, 2026

　Don Quijote Stores: Rolling out nationwide from Friday, July 31, 2026

　Other Authorized Online Stores: Rolling out from Friday, August 7, 2026

　Other Retail Stores: Retail availability to expand sequentially

[Launch Promotional Campaign]

To celebrate the launch of the new shades, a limited-edition novelty giveaway campaign will be held at participating retailers.

《Don Quijote In-Store Campaign》

Receive 1 random "Original Trading Card" (3 types in total) with every purchase of 2 eligible boxes.

Period: From release date until supplies last

Eligible Product: Primore 1-Day (All shades)

《Online Campaign》

At participating online stores (Sweet Official Online Store and authorized retail websites), receive 1 random "Original Postcard" (3 types in total) with every purchase of 2 eligible boxes.

Period: From pre-order launch / site release date until supplies last

Eligible Product: Primore 1-Day (All shades)

■ Product Overview

Primore 1-Day

Brand Name: Primore

Wear Period: Daily Disposable (1-Day)

Pack Size: 10 lenses per box

Price: 1,650 JPY (tax included)

Color Options: 13 shades in total (including 1 Don Quijote exclusive shade)

Lens Specifications:

　DIA (Lens Diameter): 15.0mm

　GDIA (Graphic Diameter): 14.6mm / 14.8mm

　BC (Base Curve): 8.7mm

　Water Content: 38.5% / 58% / 59%

Power (PWR): ±0.00, -0.75 to -5.00 (in 0.25 steps), -5.50, -6.00

(Don Quijote Stores: ±0.00, -1.00 to -5.00 (in 0.25 steps), -5.50, -6.00)

*1 As a "15.0mm DIA fixed-axis highlight color contact lens" in Japan. Based on in-house research (as of July 2026).

■ About Sweet Inc.

Established in Osaka in July 2008, Sweet Inc. is a manufacturer that plans, develops, and sells original beauty products, including color contact lenses, cosmetics, and beauty accessories.

Under the brand message "Girls, be ambitious / Girls, be happy," the company supports the universal desire to embrace one’s femininity regardless of age, delivering comfortable, inspiring moments and beauty. Operating through its own e-commerce platform, major online marketplaces, and wholesale distribution, Sweet Inc. focuses on crafting trend-setting, hit products to fulfill every woman’s aspiration to be "more cute" and "more beautiful."

■ Company Profile

Company Name: Sweet Inc.

Representative: Midori Kayama, CEO

Address: 4F Osaka Sakaisuji Bldg., 2-2-13 Bakuro-machi, Chuo-ku, Osaka-shi, Osaka 541-0059, Japan

Established: July 8, 2008

Business Activities:

　Manufacturing and sales of original cosmetics, health foods, and beauty accessories

　OEM business for cosmetics, health foods, and beauty accessories

　Wholesale distribution of beauty and health-related products

　Operation and management of e-commerce businesses

　Planning, production, and execution of advertising and agency services

Capital: 10,000,000 JPY

Website: https://sweet78.co.jp/company/