New Book from Tokyu Agency "40 Questions from Young Designers" by Master Designer Yoshifumi Nakajima Now on Sale

Tokyu Agency Co., Ltd. is pleased to announce the publication of its new book, *40 Questions from Young Designers*.

40 Questions from Young Designers.

As one of the advertising industry’s leading art directors—and having taught for many years at art universities and other institutions—the author has compiled into this book the “Q&A” questions he has been asked countless times by young designers and his responses to them.

This book serves as a “guide to thinking” that will help young designers blaze their own trail—not only in terms of technical skills and knowledge, but also when facing the genuine concerns and questions unique to those just starting out. Drawing on real-world advertising examples, it generously shares the various struggles encountered when approaching design and their solutions, making it an extremely accessible guide for anyone aspiring to pursue a career in design.

Table of Contents

・Before You Start Designing: Q1–4

・Concerns About Ideas and Creativity for Young Designers: Q5–7

・Concerns About Design Production for Young Designers: Q8–23

・Presentation Challenges for Young Designers: Q24–27

・Concerns Young Designers Have When Working in a Team: Q28–31

・Concerns About Career and Growth for Young Designers: Q32–35

・Life Concerns of Young Designers: Q36–40

Book Title: 40 Questions for Young Designers

Author: Yoshifumi Nakajima

Format: A5 size, softcover

Number of Pages: 180 pages

Price: 1,760 yen (1,600 yen + tax)

Available at: Bookstores nationwide and online

ISBN: 978-4-88497-142-7 C0030

■Author: Yoshifumi Nakajima (Art Director / Creative Director)

Representative Director, Wave Creation Co., Ltd.

After working at Standard News Agency, Design Office Nark, and J.W. Thompson, he founded Wave Creation in 1981.

2001–2011: Professor and Department Chair, Department of Graphic Design, Tama Art University. Professor Emeritus since 2011.

● Major Awards

Tokyo ADC Grand Prize / Members’ Award / Inducted into the “Hall of Fame” in 2016

Nikkei Advertising Award Grand Prize (now Nikkei MJ Advertising Award Grand Prize) – 4 times (‘77, ’79, ’82, ’83)

Japan Advertising Awards: Yamana Prize (2008 / 29th Edition) / ACC Award

Mainichi Advertising Design Award: Grand Prize (84th edition) / Excellence Award (83rd edition), both in the Advertiser Participation Category

Asahi Advertising Award: Automotive Category Award (64th & 65th Editions, Advertiser Participation Division)

Nikkei Advertising Award: Automotive, Transportation, and Logistics Category—Excellence Award (65th edition) / Grand Prize (66th edition)

Yomiuri Advertising Grand Prix: Category Award “Motion” – Grand Prize (33rd)

Fuji Sankei Group Advertising Grand Prix, Media Category (Newspapers): Grand Prize (46th)

Cannes Lions International Festival of Creativity 2012, Design Category: Bronze Award

Spikes Asia 2012, Design Category: Silver Award

● Major Clients

Woolmark, J.P. Gaultier, Toyota Wyndham, Isetan, Kanebo Morphe, AGF Maxim.

Projects for which I was responsible for logo design and advertising campaigns include JR East VIEW Card, Suntory ELK, AIR DO, Shibuya Hikarie, and others.

Currently, I am receiving guidance in the Art Director Training Program at Tokyu Agency.

Yoshifumi Nakajima