A specialty shop featuring a new texture—"crepes that taste like rice crackers"—made with carefully selected ingredients from Hokkaido, "hotomugi (穂と麦)" Opens Friday, July 17, 2026, in Maruyama, Sapporo!

Hotomugi Co., Ltd. (Address: 1F Takara Building, 1-12-3 Minami 3-jo Nishi, Chuo-ku, Sapporo, Hokkaido; Representative: Haruka Matsui; hereinafter “the Company”) will open “hotomugi,” a specialty shop offering crepes with a new texture, on Friday, July 17, 2026,at 22 Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido. The project has been entrusted to the food production group “hanninmae.”

“hotomugi” is a specialty shop offering fragrant, light “crepes with a new texture, similar to rice crackers,” made with a batter that blends Hokkaido-grown rice flour and wheat flour. The rice flour comes from “Taro Farm” in Takasu Town,wheat from “Sarasa” in Hokkaido, eggs delivered directly from “Sakai Farm” in Kuriyama Town, and milk from the “Loop Rise” dairy in Nakashibetsu. We generously use ingredients from producers we know personally to deliver crepes and slightly special sweets.

“Crepes and Special Treats, hotomugi.”

Crepes brimming with happiness, packed with the flavors of Hokkaido.

Signature Menu: Sugar and Butter

hotomugi Logo

■ About hotomugi

hotomugi’s crepes are like rice crackers, packed with the flavors of Hokkaido. Made by blending rice flour from Takasu Town, Hokkaido, with “Sarasa” wheat from Tokachi, and using milk from Nakashibetsu, Hokkaido, the batter is fragrant and light—a treat you can enjoy just like a dessert.

〈A Careful Reason Behind Every Ingredient〉 hotomugi’s crepes cherish the bounty of Hokkaido.We use rice flour from Taro Farm in Takasu Town, 100% “Sarasa” wheat, eggs delivered directly from Sakai Farm in Kuriyama Town, and milk from a dairy farm in Nakashibetsu. Each crepe is a gentle treat made with ingredients from producers we know personally.We hope you’ll also feel the warmth that lies behind the deliciousness. These crepes are brimming with happiness, packed full of Hokkaido’s bounty.

■ A New Texture: A Crepe That’s Like a Rice Cracker

hotomugi’s crepes aren’t made with rice flour just for that “chewy” texture. Our goal was to achieve a toasty aroma and lightness. By using coarsely ground rice flour, the aroma of rice rises gently as it bakes. The edges are slightly crispy, while the center is thin and supple.Lighter than crepes made with wheat flour alone, yet with a melt-in-your-mouth texture that’s smoother than those made with rice flour alone. It strikes the perfect balance between rice flour and wheat flour.These are special crepes that you can enjoy just like baked goods. They have a lighter aftertaste than crepes made with only wheat flour, yet melt in your mouth better than those made with only rice flour, and break cleanly with a crisp snap—we aimed to create a crepe that’s gentle on both adults and children.

A new texture: “a crepe like a rice cracker”

For the rice gelato, we use “Hono-no-Hana” from “The Rice Creamery”

■ About the Ingredients

Based on the concept of “being gentle on both the mind and body,” we generously use carefully selected, 100% Hokkaido-grown ingredients from traceable sources.

<Rice Flour>

Made with 100% rice flour shipped directly from “Taro Farm” in Takasu Town, Hokkaido

(Instagram: @takasutarofarm)

<Wheat Flour>

Made with 100% “Sarasa” wheat from Hokkaido

<Eggs>

Eggs shipped directly from “Sakai Farm” in Kuriyama Town, Yubari District, Hokkaido

(Instagram: @sakaifarm.hokkaido)

＜Milk＞

Fresh milk shipped directly from “Loop Rise,” a dairy farm in Nakashibetsu Town, Shibetsu District, Hokkaido

(Instagram: @looprise88)

Seasonal, limited-edition crepes are also scheduled to be introduced regularly. Additionally, our rice gelato features “Hono-no-Hana” from “The Rice Creamery.”

■ Menu

*All prices include tax. Allergens: Eggs, milk, wheat (common to all menu items)

〈Homemade Butter & Classic〉

・Sugar & Butter: 700 yen

“THE Ho to Mugi” features our meticulously crafted batter generously topped with our original blend of sugar and homemade butter. This is our signature dish, allowing you to enjoy the authentic flavor of the rice and wheat batter.

・Sugar, Butter, and Lemon: 750 yen

We’ve added the refreshing tartness of lemon to our signature sugar-butter crepe. Fresh lemon cuts through the rich umami of the butter and the sweetness of the sugar. This elegant treat offers a light and refreshing experience right down to the very last bite.

・Hokkaido Fresh Cream and Maple Syrup: 850 yen

A classic combination featuring generous amounts of Hokkaido fresh cream—rich yet light on the palate—paired with flavorful maple syrup. The gentle sweetness of the maple and the mellow richness of the fresh cream spread with every bite, creating a moment of pure bliss.

・Rice Gelato (“Hono-no-Hana”) with Roasted Brown Rice: 950 yen

A crepe dedicated entirely to rice, featuring “Hono-Hana” rice gelato—which highlights the gentle sweetness of rice—topped with aromatic, lightly roasted brown rice. The cool, smooth gelato and the crunchy accent of the brown rice open the door to a whole new world of flavor.

〈Homemade Chocolate〉

・Chocolate x Chocolate—800 yen

“Choco × Choco” offers a rich, indulgent flavor that chocolate lovers won’t be able to resist. Featuring a double dose of our homemade chocolate sauce and chocolate sprinkles for added texture, this is a must-try for any chocolate lover.

・Chocolate & Sesame: 800 yen

A surprising pairing of our homemade chocolate sauce with aromatic, flavorful sesame seeds. The bittersweet notes of cacao and the deep richness of sesame complement each other in a mysterious way—a chocolate crepe designed for adults.

・Chocolate, Banana, and Hokkaido Fresh Cream: 950 yen

We’ve elevated the absolute classic “chocolate banana” crepe with carefully selected ingredients. This timeless combination—bananas that pair perfectly with our homemade chocolate sauce, lavishly topped with milky Hokkaido fresh cream—is a favorite for everyone.

・Chocolate, Banana, and Rice Gelato (Hono-Hana) 1,000 yen

We’ve paired our classic Chocolate Banana crepe with “Hono-no-Hana,” a rice gelato made from rice that offers a clean, refreshing sweetness. The rich chocolate and banana, combined with the cool gelato, leave a pleasant aftertaste—a truly indulgent treat.

〈Homemade Caramel〉

・Caramel and Praline: 800 yen

We’ve combined a bittersweet, luscious homemade caramel sauce with praline, where the toasty aroma of roasted nuts really stands out. This sophisticated, grown-up crêpe weaves together the rich depth of the caramel with the crunchy texture and rich flavor of the nuts.

・Caramel and Roasted Coconut: 800 yen

Rich caramel sauce is generously topped with aromatic, roasted coconut. The caramel’s deep, sweet richness, combined with the coconut’s exotic aroma and crunchy texture, creates a truly indulgent experience.

・Caramel, Banana, and Hokkaido Fresh Cream: 950 yen

A luxurious creation where the sweetness of banana is layered with rich caramel sauce and smooth Hokkaido fresh cream. The caramel’s subtle bitterness enhances the flavors of the banana and fresh cream, creating a truly blissful taste experience.

・Caramel, Banana, and Rice Gelato (“Hono-no-Hana”) 1,000 yen

This crepe features a rich combination of banana and caramel, topped with “Hono-Hana” rice gelato, which has the gentle sweetness unique to rice. It’s an exquisite crepe where the rich sweetness harmonizes beautifully with the refreshing aftertaste of the rice gelato.

Caramel and Praline

Chocolate and Chocolate

■ Store Overview

Store Name: hotomugi [Crepes and Special Sweets]

Address: 1F Keiki Maruyama, 2-23 Minami 1-jo Nishi 22-chome, Chuo-ku, Sapporo, Hokkaido

Opening Date: Friday, July 17, 2026

Hours: 11:00 a.m.–6:00 p.m.

Closed: Irregular holidays

Reservation Policy: Crepes cannot be reserved in advance / Baked goods can be reserved or held for pickup

Products Offered: Crepes (12 varieties total), baked goods, and more

Price Range: 700–1,000 yen (crepes) *All prices include tax

Phone: 011-600-0906

URL/SNS: Instagram: @hotomugi_crepe

　　　　　　 (https://www.instagram.com/hotomugi_crepe/)

■ Access

The most convenient way to reach “hotomugi” is via the Sapporo Municipal Subway Tozai Line, getting off at either “Maruyama-koen Station” or “Nishi 18-chome Station.” The shop is located along Odori Avenue, one block north of the Ura-Sando approach, and the route is easy to follow from either station.

[Access by Train (Walking Route)]

・From “Maruyama Park Station” on the Tozai Line: Take Exit 5 and walk straight along Odori Avenue (toward the east). About a 4-minute walk.

・From “Nishi 18-chome Station” on the Tozai Line: Take Exit 1 and walk straight along Odori Avenue (heading west). About a 5-minute walk.

[Store Location]

・Address: 1F Keiki Maruyama, 2-23 Minami 1-jo Nishi 22-chome, Chuo-ku, Sapporo, Hokkaido

・Landmark: Located very close to the Odori Nishi 22-chome intersection, on the first floor of the “Keiki Maruyama” apartment building.

[Access by Car]

There is no dedicated parking lot. If you are coming by car, please use the coin-operated parking lots in the vicinity of the store.

Google Maps: https://share.google/f6xBWrDCCnt5y5U4C

■ Company Overview

Company Name: Ho to Mugi Co., Ltd.

Representative: Haruka Matsui, Representative Director

Address: 1st Floor, Takara Building, 1-12-3 Minami-Sanjo Nishi, Chuo-ku, Sapporo, Hokkaido

Main Phone Number: 011-600-0906

Established: June 17, Reiwa 8

Business Activities: Crepe sales, etc.