The Tateyama Kurobe Alpine Route Brings Cool Air from Murodo at 2,450 m Elevation “Summer Murodo Refreshing Updates” Now Available! Instagram Campaign & Events Currently Underway

The “Tateyama Kurobe Alpine Route”—one of the world’s leading mountain tourism routes connecting Toyama and Nagano Prefectures (operated by Tateyama Kurobe Kanmitsu Co., Ltd.,Headquarters: Toyama City, Toyama Prefecture), has been sharing refreshing photos and temperature updates from Murodo—located at an elevation of 2,450 meters—on its official social media accounts and website since July as part of its “Summer Murodo Refreshing Updates” series.In addition, an Instagram campaign and events to enhance summer memories on the Tateyama Kurobe Alpine Route will be held through Monday, August 31.

[Cool Even in Summer! About the Temperature at Murodo (2,450 m Above Sea Level)]

Murodo, the highest point on the Tateyama Kurobe Alpine Route, is located at an elevation of 2,450 meters. Even in midsummer, when temperatures at lower elevations consistently exceed 30°C, it remains a cool area with an average annual temperature of less than 20°C.This year, under the new title “Summer Murodo Refreshment Updates,” we will post photos and temperature updates from the Murodo area as breaking news on our official social media and website about once a week, bringing you the unique coolness of Murodo amid the heat of everyday life.

■Alpen Route News: https://www.alpen-route.com/seasonal-news/

■Tateyama Kurobe Alpine Route Official Instagram: https://www.instagram.com/tateyamakurobe_official/

■Tateyama Kurobe Alpine Route Official Global Account:  https://www.instagram.com/tateyamakurobe_official_global/

Mikurigaike Pond (Photo taken July 10, 2026)

Murodo Temperature Data

[Ongoing through Monday, August 31! Campaigns & Events to Enjoy Murodo in Summer]

1. Instagram Campaign “2026 Tateyama Tamadono Spring Water Delicious Smile Contest”: This campaign invites you to take and post a photo of your smile while drinking the “Tateyama Tamadono Spring Water” located near the rooftop of the Murodo Terminal.

Submission Period: Friday, June 26, 2026 – Monday, August 31, 2026

How to Enter:

(1) Take a photo or video of yourself drinking “Tateyama Tamadono Spring Water” in the Murodo area, such as in front of the spring’s monument or Mikuri Pond.

(2) Follow the official Tateyama Kurobe Alpine Route Instagram account @tateyamakurobe_official

(3) Post your photo or video on Instagram with the hashtag “#DeliciousFacesWithTateyamaTamadenSpringWater”

Prizes: Three winners will be selected by lottery from among all entrants to receive one case of Tateyama Tamadono Spring Water

　　　　　(500ml × 24 bottles)

■ Campaign Details: https://www.alpen-route.com/_wp/event/119493

2. Challenge from Tateyama: This event allows you to receive various stickers by reporting at the “Tateyama Nature Conservation Center” that you’ve visited “Mikurigaike Pond”—a signature spot along the Tateyama Kurobe Alpine Route—or spotted a Japanese rock ptarmigan.

Event Period: June 1, 2026 (Mon) – August 31, 2026 (Mon)

Registration Location: 3rd-floor counter at the Tateyama Nature Conservation Center (adjacent to Murodo Terminal)

■ Event Details: https://www.alpen-route.com/enjoy_navi/summer/

2026 “Delicious Face Contest” Featuring Spring Water from Tateyama Tamadono – Key Visual

Mikurigaike Pond Sticker

[What is the Tateyama Kurobe Alpine Route?]

Located in the Chubu Mountain National Park on Mt. Tateyama, this is one of the world’s premier mountain tourism routes. Travelers can easily enjoy the breathtaking views of the 3,000-meter-class Tateyama mountain range while riding unique modes of transportation—such as cable cars, buses, and ropeways—that are characteristic of mountainous regions.Accessible from both the Toyama and Nagano sides, the one-way route allows you to fully enjoy major attractions such as Murodo and the Kurobe Dam.

Tateyama Kurobe Alpine Route Map