Samrise Launches “Service to Support Improvements in Effectiveness Measurement” That Integrates and Visualizes Dispersed Marketing Data to Enable the PDCA Cycle
株式会社サムライズ
Samライズ Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo;President and CEO: Taro Tani; hereinafter “Samライズ”) will begin offering its “Effectiveness Measurement Improvement Support Service” on July 7, 2026. This service supports the establishment of a data-driven PDCA cycle by focusing on “effectiveness measurement”—an aspect of digital marketing activities that is both critical and often challenging.
Effect Measurement Improvement Support Service
■ Background of the “Effectiveness Measurement Improvement Support Service”
As digital marketing has become widespread, the channels through which companies engage with customers—such as websites, MA (marketing automation), social media, and online advertising—have diversified. However, as a result, an increasing number of companies are facing various “challenges related to performance measurement.”
“We’ve implemented GA4, but we’re not making full use of it.”
“Data is scattered across different tools, making it impossible to grasp the overall ROI of our initiatives”
“It takes an enormous amount of time to create monthly reports.”
“We’re collecting data, but we can’t derive improvement strategies from it.”
To address these challenges—where marketing teams often get stuck at the “data collection and aggregation” stage—Samrise offers an “Effectiveness Measurement Improvement Support Service.” This service provides hands-on support throughout the entire PDCA cycle, from setting the right metrics to integrating and visualizing data, and finally to devising practical improvement actions.
■ Overview of the “Effectiveness Measurement Improvement Support Service”
This service goes beyond simply configuring tools or submitting reports; it helps build an environment for “accurate performance measurement” that is directly linked to your business goals, thereby supporting the optimization of your marketing activities.
[1. Redefining KGI/KPI and Designing Measurement and Tracking]
We will organize and redefine the key metrics (KGI/KPI) to be tracked in alignment with your business model and marketing objectives. Based on this, we will design tags and optimize tracking environments across tools such as GA4, MA, and CRM to ensure data is collected accurately.
[2. Data Integration and Dashboard Development (Automated Reporting)]
We integrate separately managed advertising data, web traffic data, lead information, and other sources to build dashboards using AI-powered BI tools. This significantly reduces the time staff spend on data aggregation and provides an environment where the latest figures can be grasped at a glance.
[3. Data Analysis and Improvement Recommendations by Expert Consultants]
Based on the visualized data, Samライズ consultants conduct regular analyses. For example, in web marketing, we identify bottlenecks (such as pages with high bounce rates or conversion paths that aren’t leading to conversions) and propose specific improvement measures—such as LPO (Landing Page Optimization) or scenario revisions—and, if necessary, assist with implementing these improvements.
“Effect Measurement Improvement Support Service” Details Page
■ Overview of “Samライズ Digital Marketing Services”
Drawing on the know-how gained from providing various marketing tools for many years—dating back to the early days of digital marketing, which began with web analytics—and our expertise in system integration, Samライズ is here to help you solve a wide range of challenges in your technical marketing activities.
We offer comprehensive support across all stages of your digital marketing activities—from planning and design to implementation, operation, and optimization. We propose the most effective strategies tailored to your specific situation and work alongside you every step of the way to achieve your goals.
“Samライズ Digital Marketing Services” Details
■ About Samライズ Co., Ltd.
Samライズ is a technical marketing support company that prioritizes solving our clients’ digital marketing challenges and fulfilling their requirements above all else. By consistently adopting our clients’ perspective and proposing “innovative technologies and services” that deliver information-driven improvements and efficiency commensurate with their investment, we aim to be a “software and services marketing platform company” that provides simple yet optimal services and solutions to help our clients overcome their challenges.
Headquarters: 5F Shin-Osaki Kangyo Building, 1-6-4 Osaki, Shinagawa-ku, Tokyo
Phone: 03-5436-2040 (Main)
URL: https://www.samuraiz.co.jp/
■ Press Release Page
*Product names, company names, and service names mentioned in this text are registered trademarks or trademarks of their respective companies.
*Product specifications and service details described in this press release are current as of the date of announcement. Please note that they are subject to change without prior notice.
■Inquiries Regarding Products and Services
Samライズ Co., Ltd. Digital Marketing Division
Contact: Fujii
TEL: 03-5436-2042
FAX: 03-5436-2041
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