Fujii Farm Accelerates Co-creation with Businesses, Universities, and Government Launches Official “Furano Future Pioneering Village” Note Account Ahead of the village’s opening in 2030, the farm will systematically share initiatives to solve regional challenges, with dairy farming as the starting point

Fujii Farm, Ltd.(Furano City, Hokkaido) launched the official “Furano Future Pioneers Village” Note account (https://note.com/miraikaitakumura) on July 1, 2026, to widely share information about the collaborative dairy farming platform “Furano Future Pioneers Village” with the public.

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Since purchasing 10 hectares of land in Furano in 1904, Fujii Farm has carried on the spirit of “Be a Pioneer” for 120 years, blazing a trail for the future of dairy farming and the local community.The “Furano Future Pioneering Village Initiative,” launched in 2021, is a natural extension of that history.

The Furano Future Pioneering Village (hereinafter referred to as the “Pioneering Village”) is a “co-creation dairy farming platform” where businesses, universities, government, and the local community work together to solve challenges in five areas: dairy farming, the environment, crop farming, daily life, and education.

Ahead of the Pioneering Village’s opening in 2030, a wide range of initiatives—including pilot projects, research, regional collaboration, and human resource development—have been underway over the past few years.

As these efforts expand, it has become increasingly important to carefully communicate the overall vision of the initiative, its day-to-day activities, and the value of these pilot projects to the public. The launch of this official Note account is intended to establish an information infrastructure for continuously sharing updates on the Pioneering Village’s initiatives, strengthening our connection with society, and accurately conveying its value.

■ Objectives of the Official Note Account

We will operate our official Note account with the following six objectives in mind:

(1) Visualizing the Big Picture of Kaitakumura

　We will organize the background, context, and interrelationships of our initiatives to present the overall vision to the public.

(2) Continuously Sharing Kaitaku Village’s “Activities”

　We will continuously share updates on daily activities, such as site visits, student projects, and corporate partnerships.

(3) Translating and sharing the value of pilot projects

　Clearly communicate the background, intent, and results of highly specialized pilot projects to maximize the value of corporate partnerships.

(4) Communicating the Reality of the Ranch’s Operations

　We highlight the strengths and scale of Fujii Ranch—the foundation of our pilot projects—to enhance credibility and persuasiveness.

(5) Highlighting “People’s” Stories

　Highlight the staff’s dedication and values to convey the appeal of the many “pioneers” who form the core of the Pioneer Village.

(6) Consolidating official information for stakeholders

　Serve as an “official media channel” that companies, government agencies, universities, and financial institutions can refer to.

Through these communications, we aim to connect the Pioneering Village’s initiatives with society and expand the circle of co-creation.

■ Structure of the Official Note (6 Magazines)

To organize and communicate the diverse initiatives of Kaitakumura, we have established the following six magazines:

[NEWS: Latest Topics]

Press releases, event announcements, and the latest updates

【REPORT: Kaitakumura Today】

Reports on challenges, trial and error, and progress

【CO-CREATION: The Front Lines of Co-Creation】

Achievements and Results with Partner Companies

[VISION: Be a Pioneer]

Vision and Plans for Our Ideal World

[HISTORY: The Trailblazer’s Journey]

The History of Furano and the Region, and the Background of Dairy Farming

[DIARY: Pioneer Village Diary]

Daily life on the ranch and among the staff, and the scenery of Furano

■ First Article Published: “Be a Pioneer—Carrying On 100 Years and Shaping the Next 100”

This article was written by Yuichiro Fujii, Representative Director of Fujii Farm. It begins with the first-generation founder, Kiichiro, who moved from Awaji Island to Furano and pioneered the untamed land; continues with the second-generation founder, Tokuro, who spearheaded the challenges of rice-paddy dairy farming and the dairy cooperative;third-generation Takio, who cultivated the land through technological innovation without fear of failure, and fourth-generation Yuichi, who boldly shifted the focus to dairy farming during the golden age of rice paddies and laid the foundation for modern dairy farming—carefully unraveling the Fujii family’s legacy of pioneering spanning over 100 years.

Furthermore, the current representative and fifth-generation head, Yuichiro Fujii, speaks of his resolve to prove a future that the government cannot envision, centered on the principle of “self-reliance.” Against the backdrop of the sense of crisis he felt on the front lines of agricultural policy and his awareness of structural imbalances—such as the expansion of exports and the declining number of farmers—he details the trajectory of their challenges, which include farm HACCP, independent distribution,A2 milk, sand beds, the Second Ranch (Rokugo Farm), and the Furano Future Pioneering Village.

Pioneering is not merely about clearing land; it is the endeavor of building one’s ideal place with one’s own hands and entrusting it to the next generation—that spirit connects the journey of generations past with the challenges of the present in a single, unbroken line.

With its substantial, compelling content that brings the history and philosophy of Fujii Ranch to life in three dimensions, this article serves as a flagship piece that symbolizes the worldview of the official Note channel.

Kiichiro, Founder of Fujii Farm

■ Future Outlook

Looking ahead to the opening of the Pioneer Village in 2030, Fujii Ranch will further accelerate its initiatives in corporate partnerships, pilot projects, regional collaboration, and talent development.

On our official Note account, we will continue to publish several articles weekly, sharing with society our challenge to build the next 100 years beyond our 120-year history.

Additionally, the Furano Future Pioneering Village is currently seeking co-creation partners from a diverse range of stakeholders, including corporations, universities, and government agencies. We welcome participation from any field—whether it be dairy farming, the environment, community development, or education. If you’re interested, we invite you to join us as a partner in shaping the future.

Furano Future Pioneering Village will pioneer the future together with you.

Furano Future Pioneering Village Concept Diagram

■ Company Overview

Company Name: Fujii Farm, Ltd.

Address: Hachiman-oka, Furano City, Hokkaido

Representative: Yuichiro Fujii

Founded: 1904

Business: Dairy Farming

URL: https://www.fujii-bokujo.com/