Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

[Roadside Station Kisarazu: Umakata no Sato] "Melons" and "blueberries" are now available at our regular "all-you-can-pack" event on weekends and holidays! Enjoy not just vegetables, but seasonal fruits as well. The "UMAUMA Agricultural Products Event" continues from July through October!

~In addition to the first-ever “Melon” event and Kisarazu’s specialty “All-You-Can-Pack Blueberries,” we’ll also be holding the hugely popular “All-You-Can-Pile New Rice” event~

株式会社菜花の里

Featuring approximately 2,000 local specialty items, including seasonal produce, this roadside station attracts more than 1.7 million visitors annually (cumulative total of approximately 16 million visitors as of the end of May 2026), even in Chiba Prefecture—a highly competitive market for roadside stations.“Roadside Station Kisarazu Umakata no Sato” (Location: Kisarazu City, Chiba Prefecture; Operated by Nanohana no Sato Co., Ltd.) will continue to hold its regular “UMAUMA Agricultural Products Event”—a “all-you-can-pack” agricultural produce event held on weekends and holidays—from July through October 2026.


The station plans to host events such as the “Melon Rock-Paper-Scissors Tournament”—which can only be held during the summer when melons are in season—as well as “All-You-Can-Pack Blueberries” and the “Corn-Peeling Speed Contest.” Additionally, the highly popular “All-You-Can-Eat New Rice” event is scheduled to take place regularly starting in late August.Seasonal ingredients are said to be highly nutritious and good for your health. Enjoy the nutritious, seasonal produce carefully cultivated by local farmers for just one coin, and let’s get through the hot summer together with our station!


[Official Website] https://chiba-kisarazu.com/


2026年7月~10月に「ウマウマ農産物イベント」開催継続!

The “Delicious Agricultural Products Event” will continue from July to October 2026!


■ Background of the “UMAUMA Agricultural Products Event”

Roadside Station Kisarazu Umakata no Sato currently has contracts with over 380 local farmers. Thanks to the cooperation of these many local farmers, the “UMAUMA Agricultural Products Event” offers participants an “all-you-can-pack” selection of vegetables, fruits, rice, and other agricultural products at a special price of “500 yen.”Driven by our desire to “spread the word about the delicious produce from local farmers,” we use so-called “non-standard” produce—items that, while just as tasty, are not sold in stores due to irregular sizes—to ensure both our customers and the farmers are delighted.

With prices for groceries and daily necessities continuing to rise due to the global surge in raw material and energy costs, we’re keeping the participation fee the same and highlighting seasonal produce to express our gratitude to you.

This “Yummy Produce Event” coincides with summer vacation and other long breaks. One of the event’s highlights is that groups of all ages and genders can participate together. We invite families and groups to challenge each other to set new records for the number of items collected—please join us to create lasting memories.Let’s stock up on plenty of nutritious, seasonal produce and get through the hot summer together with Roadside Station!



■ Scheduled Items (July–October)

*Event details are subject to change depending on weather and harvest conditions.


From July to October 2026, we’ll hold “all-you-can-pack” events every Saturday, Sunday, and national holiday. For just “500 yen,” you can take home a variety of seasonal produce from Chiba Prefecture. In addition to the all-you-can-pack event, we’ll also be hosting unique events such as the “Melon Rock-Paper-Scissors Tournament” and the “Corn-Peeling Speed Contest.”


● Corn Peeling Contest / July 4 (Sat) – 3 sessions total

Corn is often called a treasure trove of dietary fiber. It is high in carbohydrates such as sugar and starch, making it one of the most energy-dense vegetables. The trick is to divide the silks into three sections before peeling the husk. (Produced in Chiba Prefecture)


とうもろこし早むき大会(7/4(土)~計3回)

Corn Peeling Contest (July 4 (Sat) – 3 sessions total)


● All-You-Can-Pack Vegetables (2–5 Varieties) / July 5 (Sun) – 7 sessions total

We will offer 2–5 different varieties each time, focusing on summer vegetables. We will announce the specific varieties on our official Instagram account as the event dates approach. (Produced in Chiba Prefecture)


●野菜2〜5種詰め放題(7/5(日)~計7回)

● All-You-Can-Pack: 2–5 Types of Vegetables (July 5 (Sun) – 7 sessions total)


● Melon Rock-Paper-Scissors Tournament / Saturday, July 11 only

Chiba Prefecture is a hidden gem when it comes to melon production. Melons are widely cultivated along the prefecture’s coastline, with a variety of types grown—from netted melons like the Takami Melon to the Amsu Melon and Prince Melon. (Produced in Chiba Prefecture)


メロンのじゃんけん大会(7/11(土)のみ)

Melon Rock-Paper-Scissors Tournament (Saturday, July 11 only)


● All-You-Can-Pack Blueberries / Starting July 26 (Sun) – 3 sessions total

Kisarazu City is a major blueberry-producing region. Continuing from last year, we’re offering blueberries at a great value through our “all-you-can-pack” event. While they’re often associated with being good for your eyes, they’re also rich in dietary fiber, making them perfect for promoting gut health. (Produced in Chiba Prefecture)


ブルーベリー詰め放題(7/26(日)~計3回)

All-You-Can-Pack Blueberries (Starting Sunday, July 26—3 sessions total)


● All-You-Can-Stack Pumpkin Event / Saturday, August 1 only

While pumpkins are often associated with winter, they’re actually harvested in summer. They warm the body and promote digestion and nutrient absorption, making them ideal for building stamina. At this event, you can take home as many pumpkins as you can stack. (Produced in Chiba Prefecture)


かぼちゃ積み放題(8/1(土)のみ)

All-You-Can-Stack Pumpkins (Saturday, August 1 only)


● All-You-Can-Pack Fresh Peanuts / August 29 (Sat) – 6 sessions total

Only at a Roadside Station in Chiba Prefecture—the top producer of peanuts—can we offer this “fresh” peanut all-you-can-pack event. Fresh peanuts, where freshness is key, have a high water content, so we recommend boiling them in salted water, just like edamame. (Produced in Chiba Prefecture)


●生落花生詰め放題(8/29(土)〜計6回)

● All-You-Can-Pack Fresh Peanuts (Starting Saturday, August 29—6 sessions total)


● All-You-Can-Scoop New Rice / August 30 (Sun) – 7 sessions total

You can take home as much Chiba Prefecture-grown “Tsubusuke” rice as you can fit into a masu (traditional wooden measuring cup) within the time limit. The trick is to fill it right to the brim! (Produced in Chiba Prefecture)


新米盛り放題(8/30(日)~計7回)

All-You-Can-Scoop New Rice (Starting Sunday, August 30—7 sessions total)


● All-You-Can-Pack Fresh Ginger / Starting Saturday, September 26—3 sessions total

Fresh ginger is very juicy and low in fiber, so rather than using it as a seasoning or in cooking, you can enjoy eating the ginger itself. This is a product unique to Roadside Stations that have contracted farmers. (Produced in Chiba Prefecture)


新生姜詰め放題(9/26(土)~計3回)

All-You-Can-Pack Fresh Ginger (Starting Saturday, September 26—3 sessions total)


● All-You-Can-Place Eggs on Plates / October 12 (Mon, Holiday) – 2 sessions total

Get as many eggs as the number of balls you place on your plate within the time limit! Treat the balls as if they were eggs and place them carefully on your plate. (Produced in Chiba Prefecture)


卵お皿ボール乗せ放題(10/12(月・祝)~計2回)

All-You-Can-Place Egg-Plate Balls (Starting Mon, Oct. 12 (Holiday) – 2 sessions total)


● All-You-Can-Pack Sweet Potatoes / Starting Sunday, October 18—2 sessions total

Chiba Prefecture ranks high nationwide in monthly sweet potato shipments and has a large production volume. Since sweet potatoes are sensitive to dryness and low temperatures, do not store them in the refrigerator; instead, wrap them in newspaper and store them in a cool, dark, well-ventilated place. (Produced in Chiba Prefecture)


さつまいも詰め放題(10/18(日)~計2回)

All-You-Can-Pack Sweet Potatoes (Starting Sunday, October 18—2 sessions total)


*All prices are 500 yen (tax included).

*Event details are subject to change depending on weather and harvest conditions. Details on available items will be announced on our official Instagram account.



[July–October 2026 / List of Items (Tentative)]

● July

4 (Sat)   : ◆Highlight◆ Corn

5 (Sun)   : 2–5 types of vegetables

11 (Sat)  : ◆First Time◆ Melons

12 (Sun)  : Rice

18 (Sat)  : 2–5 types of vegetables

19 (Sun)  : Rice

20 (Mon, Holiday): 2–5 types of vegetables

25 (Sat)  : 2–5 types of vegetables

26 (Sun): ◆Featured◆ Blueberries



●August

1 (Sat)  : ◆Featured◆ Pumpkin

2 (Sun)  : ◆Featured◆ Blueberries

8 (Sat)  : ◆Featured◆ Corn

9 (Sun)  : Rice

11 (Tue, Holiday): ◆Featured◆ Blueberries

15 (Sat)  : 2–5 types of vegetables

16 (Sun)  : ◆Featured◆ Corn

22 (Sat)  : 2–5 types of vegetables

23 (Sun): 2–5 types of vegetables

29 (Sat): Raw Peanuts

30 (Sun): New-crop rice


●September

5 (Sat)  : Raw Peanuts

6 (Sun)  : New-crop rice

12 (Sat)  : Fresh Peanuts

13 (Sun)  : New Rice

19 (Sat)  : Fresh Peanuts

20 (Sun): Maitake mushrooms

21 (Mon, Holiday): New Rice

22 (Tue, Holiday): Fresh Peanuts

23 (Wed, Holiday): New Rice

26 (Sat)  : Young ginger

27 (Sun): Fresh Peanuts


●October

3 (Sat)   : Young ginger

4 (Sun)  : Lotus root

10 (Sat)  : Fresh ginger

11 (Sun)  : New rice

12 (Mon, Holiday): Eggs

17 (Sat)  : New-crop rice

18 (Sun)  : Sweet potatoes

24 (Sat)  : Lotus root

25 (Sun): Sweet potatoes

31 (Sat)  : Eggs



Corn: Corn Shucking Contest

Blueberries: All-You-Can-Pack Blueberries

Pumpkin: All-You-Can-Pack Pumpkin

2–5 Types of Vegetables: All-You-Can-Pack of 2, 3, or 5 Types of Vegetables

       (Items will be announced on our official social media channels as the event date approaches.)

Rice: All-You-Can-Pack Rice

Melons: Rock-Paper-Scissors Tournament for Melons

Raw Peanuts: All-you-can-pack raw peanuts

Young ginger: All-you-can-pack young ginger

New Harvest Rice: All-You-Can-Eat New Harvest Rice

Maitake mushrooms: All-you-can-pack maitake mushrooms

Lotus Root: All-You-Can-Pack Lotus Root

Eggs     : All-you-can-take eggs on plates and in bowls

Sweet potatoes: All-you-can-pack sweet potatoes


*All items are available for 500 yen (tax included).

*Event details are subject to change depending on weather and harvest conditions. Please check our official Instagram for details.

*Origin: Chiba Prefecture



■ Facility Overview

Store Name: Roadside Station Kisarazu Umakata no Sato

Address: 1369-1 Shimogori, Kisarazu City, Chiba Prefecture 292-0205

Facilities: 206 parking spaces, 2 EV charging stations, 18 restroom stalls,

          Retail facilities for agricultural, forestry, and fishery products and processed goods; dining facilities

Access: Just off the Kisarazu-Higashi Interchange on the Ken-O Expressway

Phone Number: 0438-53-7155

Hours: 9:00 AM–5:00 PM (Open year-round)

Official Website: https://chiba-kisarazu.com

Official Facebook: https://www.facebook.com/umakutanosato/

Official Instagram: https://www.instagram.com/chibakisarazu/

Official X (formerly Twitter): https://twitter.com/m_kisarazu



■Company Overview

Company Name: Nanohana no Sato Co., Ltd.

Address: 260 Teradai, Narita City, Chiba Prefecture 286-0022

Representative: Takahito Kawagoe

Established: July 1983

Business Activities: Management and operation of roadside stations; development, manufacturing, and sales of tourist souvenirs;

      processing and sales of handicrafts and folk art, and sales of food products

Capital: 10 million yen