"Yokohama Renga-dori," a Long-Running Best-Selling Confectionery Born in Yokohama, Celebrates Its 25th Anniversary Yokohama Takashimaya to Unveil Limited-Edition "Blue Dal" Shopping Bag for the First Time Starting in July

Wishbon Co., Ltd. (Yokohama City, Kanagawa Prefecture) has created a limited-edition shopping bag featuring “Blue Dar,” a popular character born in Yokohama, to commemorate the 25th anniversary of the launch of its long-running best-selling product, “Yokohama Renga-dori.”Starting with a special event at Yokohama Takashimaya on Wednesday, July 15, 2026, the shopping bag will be available sequentially at the Yokohama Renga-dori Official Shop and online.

*Blue Dal is a Dalmatian character created to promote the charms of Yokohama following the opening of the Minato Mirai Line in 2004.

■ Limited-Edition Design Commemorating the 25th Anniversary of Yokohama Renga-dori

“Yokohama Renga-dori” is a long-selling product inspired by the streetscape of Yokohama. Thanks to your support, we are celebrating its 25th anniversary.

To commemorate this milestone year, we have created a limited-edition shopping bag featuring “Blue Dal,” a character born in Yokohama. The design conveys the warmth and friendliness that are so characteristic of Yokohama.

Limited-edition shopper featuring the Blue Dal design, created to commemorate the 25th anniversary of Yokohama Brick Street

■ Unveiled at a Special Event at Yokohama Takashimaya

The limited-edition shopping bag will be available starting at an event held at Yokohama Takashimaya from Wednesday, July 15, 2026, through Tuesday, August 25, 2026.

This event marks the return of a pop-up shop that was first held in May 2026 at the Yokohama Takashimaya Foodies’Port2 Event Square and was well-received by many customers. Last time, the event was a hit, featuring “Yokohama Brick Street” products as well as special sales of seasonal items and products exclusive to our company-operated stores.

Just like last time, we will welcome customers with a selection of popular items—including “Yokohama Renga-dori”—and seasonal limited-edition products. In addition, we will unveil for the first time a limited-edition shopper bag featuring a Blue Dal design to commemorate the 25th anniversary of Yokohama Renga-dori.We will provide this bag to customers who make a purchase at “Yokohama Renga-dori” to carry their items home. With its special 25th-anniversary design, it conveys the unique charm of Yokohama and “Yokohama Renga-dori.”

■ Also Available at the Official Store and Online Store

In conjunction with the event at Yokohama Takashimaya, we will gradually begin offering these bags at the Yokohama Renga-dori Official Shop and Online Shop as well.

Through this limited-edition design, created to express our gratitude for our 25th anniversary, we aim to share the charm of Yokohama Brick Street and the essence of Yokohama with even more customers.

Exterior of Patisserie Wishbone Yokohama Brick Street Official Shop

[Overview]

Start Date: Wednesday, July 15, 2026

Details: Launch of the limited-edition “Blue Dar” design shopping bag

Locations:

・Yokohama Takashimaya, Foodies’Port 2, Event Square (July 15–August 25)

・Pâtisserie Wishbone Yokohama Renga-dori Official Shop

　2F, Queen’s Tower A, 2-3-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-6002

・WISHBON Online Shop (https://wishbonshop.com/)

*Due to limited quantities, this offer will end once supplies run out.

■Company Overview

Company Name: Wishbon Co., Ltd.

Representative: Kenichi Nagano, Representative Director

Address: 1-2-6 Fukuura, Kanazawa-ku, Yokohama City, Kanagawa Prefecture 236-0004

Business Activities: Manufacture and sale of Western-style confectionery

Capital: 10 million yen

URL: https://wishbon.co.jp/