Grand Opening of “Smart Fit 100 Yokohama Hiranumabashi” ~A 24-hour gym tackling the industry-wide challenge of “people not sticking with their gym routines” through a system where staff provide personalized support~

Smart Fitness Co., Ltd. (Headquarters: Chuo Ward, Tokyo; Representative Director: Teruo Tanno), which operates a chain of fitness gyms, has opened “Smart Fit 100 Yokohama Hiranumabashi,” the 10th location in Kanagawa Prefecture for its “Smart Fit 100” 24-hour fitness gym chain. The chain offers up to 12 free personal training sessions over approximately three months,up to 12 personal training sessions at no additional cost. The grand opening of “Smart Fit 100 Yokohama Hiranumabashi,” the company’s 10th location in Kanagawa Prefecture, is scheduled for Wednesday, July 1, 2026.

Conveniently located just a 1-minute walk from Hiranumabashi Station on the Sotetsu Line. Grand opening on July 1, 2026

■ “I joined, but I can’t stick with it”—The gym industry’s biggest challenges are cancellations and inactive members

In the fitness industry, a major challenge is that members cancel their memberships or become “ghost members” before they can establish a regular exercise routine.

To address this issue of “not sticking with it,” Smart Fit 100 creates an environment where beginners can reliably establish a routine by having staff provide free personal training support for approximately three months—up to 12 sessions.

■ Features of Smart Fit 100: Up to 12 Sessions Over About 3 Months of Free Personal Training with a Personal Trainer

At “Smart Fit 100 Yokohama Hiranumabashi,” staff provide up to 12 free personal training sessions over approximately three months for gym beginners.

Normally, one-on-one personal training costs about 10,000 yen per session, purchased separately as a monthly add-on.

The reason Smart Fit 100 includes this in the monthly membership fee is to create an environment where beginners can receive dedicated staff support from the very beginning “without worrying about money.”

Our goal isn’t just to “teach and walk away,” but to accompany you until you’re able to continue on your own.

From learning proper training techniques to seeking advice when you’re stuck and sharing the joy of your progress—we create an environment where beginners have access to all the support they need to increase their chances of success right from the start.

■ About Smart Fit 100 Yokohama Hiranumabashi Branch

“Smart Fit 100 Yokohama Hiranumabashi” is a 24-hour fitness gym located just a 1-minute walk from Hiranumabashi Station on the Sotetsu Line and within walking distance of Yokohama Station.

It is fully equipped with machines suitable for everyone from beginners to intermediate and advanced users, and our security measures ensure a safe environment where women can exercise with peace of mind.

Smart Fit 100 Yokohama Hiranumabashi Branch: Machine Area — Fully Equipped with Machines Suitable for Beginners Through Intermediate and Advanced Users

Smart Fit 100 Yokohama Hiranumabashi Branch: Floor Layout ~A spacious environment designed for comfortable training~

■Opening Campaign & Pricing

[Opening Campaign]

If you sign up for the 24-Hour Plan (7,500 yen per month), the enrollment fee and administrative registration fee are waived, and your membership fee for the month following the grand opening is also waived.

*Free personal training sessions (up to 12 sessions) are available at no additional charge.

[Pricing Plans]

・24-Hour Plan: 7,500 yen per month (8,250 yen including tax)

・Student Discount Plan (for students only): 6,750 yen per month (7,425 yen including tax)

・Platinum Plan (Annual Lump-Sum Payment): 78,000 yen (85,800 yen including tax) / Effective monthly rate: 6,500 yen

・Family Plan (Second and subsequent members at the same address): 6,750 yen per month (7,425 yen including tax)

　*The first person must subscribe to the 24-Hour Plan.

・Enrollment Fee: 2,500 yen (2,750 yen including tax)

・Registration Fee: 2,500 yen (2,750 yen including tax)

■ Our Staff’s Philosophy

“Coming here brings a sense of relief and puts a smile on your face. We’d be delighted to create that kind of space together with you. Our goal is to be a warm and welcoming gym where you don’t just come to train, but where your heart feels lighter every time you drop by. Our entire staff is committed to doing our very best to support you so you can spend time here that leaves not only your body but also your mind feeling refreshed and rejuvenated.”

Smart Fit 100 Staff — Free Personal Training: We’ll guide beginners for about 3 months (up to 12 sessions)

■Store Overview

Gym Name: Smart Fit 100 Yokohama Hiranumabashi Branch (Commonly known as: Sma100)

URL　　　　　　 ： https://smartfit100.com/shop/yokohamahiranumabashi/

Pre-Opening: Saturday, June 27, 2026

Grand Opening: Wednesday, July 1, 2026

Address: 2F, 4-1 Nishi-Hiranuma-cho, Nishi-ku, Yokohama City, Kanagawa Prefecture

Access: 1-minute walk from “Hiranumabashi Station” on the Sotetsu Line / Within walking distance of Yokohama Station

Hours: Open 24 hours

Staff Hours: Weekdays 11:00 AM–8:00 PM / Saturdays, Sundays, and Holidays 10:00 AM–7:00 PM

　　　　　　　　　 *After the grand opening

Email: yokohamahiranumabashi@smartfit100.com

■Customer Inquiries

Smart Fit 100 Headquarters

TEL: 03-5643-3555