A Hokkaido Bakery That’s a Huge Hit on Social Media with 4.01 Million Views “SiOKUMA BAKERY Iwaki Ebria Branch: A Shop Specializing in Freshly Baked Salted Bread and Scones” First in Fukushima Prefecture!! Opens Monday, June 29!

2026.06.23 09:30

R＆Iカンパニーリミテッド株式会社

R&I Company Limited (Headquarters: Sapporo, Hokkaido;Representative Director: Kozo Saito), is opening “SiOKUMA BAKERY Iwaki Eburia Store,” a shop specializing in freshly baked salt bread and scones (5 Yoneda Hito, Kashima-cho, Iwaki City, Fukushima Prefecture 971-8133, located within the Iwaki Eburia parking lot).“SiOKUMA BAKERY,” which drew massive lines every day immediately after its openings at the Sapporo Fushiko Store and the Aeon Asahikawa Shunkō Store, is a specialty shop featuring “salt bread,” a popular trend. Its popularity has made it a major “buzz” on social media.

Exclusive menu items for the Iwaki Eburia Store are currently in development and are sure to become the next big talking point. Additionally, “hanninmae”—the team behind popular, well-known brands such as “MILK DO dore iku?”, “SiOKUMA BAKERY,” “Gyuyotei,” and “Ebisenjin”—is handling the overall production of the products and store design.

Cutting-edge artisans from Hokkaido have joined forces to bring smiles to people through this brand, all the way from Fukushima.

「SiOKUMA BAKERY」

“SiOKUMA BAKERY”

本店行列の様子

A scene of the line at the main store

名物塩パン

The famous salt bread

ふわふわ生クリーム

Fluffy Fresh Whipped Cream　

チョコスコーン

Chocolate scone　

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[About “SiOKUMA BAKERY,” a shop specializing in freshly baked salt bread and scones]

SiOKUMA BAKERY’s bread is made using Hokkaido-grown wheat varieties “Minori no Chikara” and “Harukirari,” with butter swirled into a simple dough. Unlike ordinary salt bread, it has a pretzel-like shape and is characterized by its chewy texture.

[Menu]

・Signature Salt Bread: 270 yen

Made with Hokkaido-grown wheat varieties “Minori no Chikara” and “Harukirari,” this pretzel-style salt bread is characterized by a chewy texture not found in other salt breads.

・Fluffy Whipped Cream: 350 yen

Sandwiched with fluffy whipped cream made from 100% Hokkaido fresh cream.

・Chocolate: 380 yen

A luxurious treat featuring a classic salt bread coated with lightly sweetened chocolate.

・Red Bean Paste & Butter Sandwich: 390 yen

Generously filled with Hokkaido-grown chunky red bean paste and butter.

・Truffle Salt: 320 yen

Made with aromatic truffle salt, this is a simple yet luxurious treat.

・Mentaiko Mayo: 420 yen

Freshly baked salted bread generously filled with our special mentaiko mayo, made with plenty of mentaiko. Topped with aromatic nori.

・Condensed Milk & Salt 380 yen

We’ve created a milk-flavored treat with an exquisite balance between the rich sweetness of condensed milk and a hint of salt.

・Luxury Honey Butter: 280 yen

A blissful taste where the rich aroma of butter and the deep sweetness of honey melt in your mouth.

・Salted Bread with Generous Garlic Butter and Cream Cheese: 370 yen

The bread is thoroughly soaked in garlic butter sauce and baked until it’s juicy and tender. This luxurious treat also features a layer of cream cheese.

・Salted Butter Scone: 290 yen

These salted butter scones are made with Hokkaido wheat and butter. They feature a crumbly texture, with the salt providing a perfect accent. We’ve crafted a flavor that will have you wanting to eat more and more.

・Chocolate Scone: 380 yen

We’ve mixed cocoa powder and chocolate chips into dough made with Hokkaido wheat. These scones are incredibly indulgent, made with plenty of butter.

*All prices include tax.

[About the Food Production Group “hanninmae”]

A food production group based in Sapporo, Hokkaido, currently operating 83 stores across 17 different business formats throughout Japan. We provide one-stop support ranging from product development and design to sales promotion.

MILK DO dore iku?