[First Announcement] Saturday, July 4, 2026 Grand Opening of “Atami Satori Main Store: Okoicha Tea Room”! The long-awaited “Okamochi Set”—an eat-in-only menu item— is now available at our “Atami Station Front” location!

~Enjoy an expanded lineup from our first store in the Atami Ginza Shopping District and “freshly made” thick matcha drinks~

2026.06.22 11:00

株式会社フジノネ

"Atami Satori Main Store," a specialty shop for thick green tea sweets located in the Atami Ginza Shopping District (Address: Atami City, Shizuoka Prefecture;operated by Fujinone Co., Ltd.), will hold the grand opening of “Atami Satori Main Store Okoicha Sabo”—its third location in Atami City—in front of Atami Station on Saturday, July 4, 2026.In addition to the “Thick Matcha Crepe”—the signature item sold at “Atami Satori Main Store” in the Atami Ginza Shopping Street, made with the original Shizuoka-grown matcha blend “Satori”—the new store will offer the “Okamochi Set,” a special menu item available exclusively at the new location and available only in the dine-in area on the second floor of the same building.The store will also offer a wide variety of sweets and drinks exclusive to this location, with a lineup suitable for both takeout and dine-in.

[Official] https://www.atami-satori-sabo.com

『熱海さとり本店おこいちゃ茶房』だけでしか食べられない限定スイーツも新登場！

New limited-edition sweets available exclusively at “Atami Satori Main Store: Okoicha Sabo” are now available!

■ Our third “teahouse-style” location, perfect for a quick stop during your sightseeing, has opened in front of Atami Station!

Located in the Atami Ginza Shopping District, “Atami Satori Main Store” is a specialty shop for “thick matcha sweets” that uses “Satori”—an original blend of Shizuoka-grown matcha—formulated exclusively for our store by the long-established “Marushichi Seicha,” a company with over 110 years of history, which pays meticulous attention to roasting time, temperature, and origin.

The newly opened “Atami Satori Main Store Okoicha Tea Room” in front of Atami Station is a new location where you can not only enjoy takeout items to eat on the go but also sit back and relax to savor rich matcha sweets during your sightseeing trip.A particular highlight is the “Okamochi Set,” where customers open a traditional “okamochi” box to reveal the dango and thick matcha latte they’ve selected themselves.An “okamochi” refers to a box or container used to carry food or tableware; this set offers a unique, experiential dessert exclusive to the tea room, packed with the three joys of selecting, opening, and savoring bit by bit.In addition, we plan to introduce items exclusive to this location—such as the “Thick Matcha Crepe Azuki Fuji,” which features a chewy, thick matcha-infused crepe (the same used in the signature “Thick Matcha Crepe” at the “Atami Satori Main Store” in the Atami Ginza Shopping District), filled with matcha cream and warabi mochi, and topped with Azuki Fuji and dango—We plan to introduce these store-exclusive crepes, as well as thick matcha lattes and other thick matcha beverages. Located right in front of Atami Station—a convenient spot to stop by—and featuring an eat-in space unlike our existing stores, we invite you to relax and savor the authentic flavor of Satori Matcha through freshly made lattes and other drinks, allowing you to fully appreciate the delicious taste of matcha itself.

熱海さとり本店おこいちゃ茶房イートイン2階イメージ

Atami Satori Main Store: Okoicha Sabo – 2nd Floor Dining Area Image

■ Here’s a sneak peek at some of the exclusive menu items available only at “Okoicha Sabo”!

*Details about the products will be announced in our second press release, scheduled for Friday, June 26.

● [Exclusive to Okoicha Sabo] Okamochi Set

An Okamochi Set featuring one variety of our four original dango varieties, paired with your choice of either a Thick Matcha Latte (Morning) or a Thick Matcha Latte (Brown Sugar Syrup).

*This menu is available exclusively at the 2nd-floor dine-in area.

・Product Name: Okamochi Set

・Price: 950 yen (tax included)

・Allergens: See below

おかもちセット 950円(税込) ※2Fイートイン限定

Okamochi Set 950 yen (tax included) *Available only for dine-in on the 2nd floor

【おかもちセット用】オリジナルおだんご

[For the Okamochi Set] Original Dango

・Mitarashi Dango Set (Top Left)

Mitarashi dango topped with coarse sugar.

(Allergens: Wheat, Soy, Milk)

・Anko Grass Dango Set (Top Right)

These dango feature grass-shaped dango atop a generous portion of red bean paste, drizzled with matcha.

(Allergens: Soy, dairy)

・Thick Matcha Dango Set (bottom left)

These dumplings are topped with a slightly bitter matcha filling.

(Allergens: Soy, dairy)

・Kinako and Roasted Barley Dango Set (Bottom Right)

These simple, rustic dango are unique to Atami, made by mixing kinako with mugi-kogashi, a traditional Atami good-luck charm.

(Allergens: Soy, dairy)

~We plan to offer a total of 6 types of crepes!~

● [Exclusive to Okoicha Sabo] Thick Matcha Crepe: Azuki Fuji

This crepe features a chewy batter made with thick matcha, filled with matcha cream and warabi mochi, and accented with mandarin orange jelly. Topped with mugi-kogashi-kinako and featuring the smooth, slippery texture of Azuki Fuji and dango, this crepe is exclusive to Okoicha Sabo.

・Product Name: Thick Matcha Crepe: Azuki Fuji

・Price: 1,300 yen (tax included)

・Allergens: Dairy, Eggs, Wheat, Almonds, Soy, Sesame

お濃茶クレープあずき富士 1,300円(税込)

Thick Matcha Crepe: Azuki Fuji 1,300 yen (tax included)

● [Exclusive to Okoicha Sabo] O-Atami Crispy Crepe with Giant Dango

This eye-catching crepe features the signature crispy, large crepe batter of the “O-Atami Crispy Crepe,” filled with matcha cream and warabi mochi, and topped with a huge dango.

・Product Name: Great Atami Crispy Crepe with Giant Dango

・Price: 1,200 yen (tax included)

・Allergens: Milk, Eggs, Wheat, Almonds, Sesame, Soybeans

大熱海ぱりぱりクレープ大だんご 1,200円(税込)

Oo-Atami Crispy Crepe with Giant Dango: 1,200 yen (tax included)

~We plan to offer a total of 10 types of thick matcha drinks!~

● [Exclusive to Okoicha Sabo] Strong Matcha Latte with Kinako and Roasted Barley

You can now enjoy Atami’s traditional lucky charm, roasted barley, at our shop in front of Atami Station! We’ve created a rich green tea latte exclusive to this location, combining it with kinako and even featuring warabi mochi.

・Product Name: Strong Matcha Latte with Kinako and Roasted Barley

・Price　　　: 750 yen (tax included)

・Allergens: Milk, Soy

お濃茶ラテきなこ麦こがし 750円(税込)

Thick Matcha Latte with Kinako and Roasted Barley 750 yen (tax included)

*All prices include tax.

■ Overview of “Atami Satori Main Store Okoicha Tea Room”

Store Name: Atami Satori Main Store Okoicha Sabo

Address: 3-23 Tawaramoto-cho, Atami City, Shizuoka Prefecture 413-0011

Business Hours: 10:00 AM – 6:00 PM

Opening Date: Saturday, July 4, 2026

【熱海さとり本店おこいちゃ茶房】外観・内観イメージ

[Atami Satori Main Store Okoicha Tea Room] Exterior and Interior Images

Details regarding the store and products, as well as the preview event for media representatives to be held the day before the grand opening, will be announced in the second press release scheduled for distribution on Friday, June 26.

■ About “Atami Satori Main Store”

“O-nōcha” is a special cup of tea made by lavishly using twice the amount of matcha typically found in “Usucha” (thin tea) and whisking it into a thick, velvety consistency, allowing you to savor the refreshing and mellow umami unique to matcha.“Atami Satori Main Store,” a specialty shop dedicated to Oncha sweets, was established with the hope of “introducing the charm of Oncha—long cherished as a tea for special hospitality—to more young people” and “revitalizing Atami with new matcha sweets.”

“Atami Satori Main Store” was established by the long-established “Marushichi Seicha,” a company with over 110 years of history, with the goal of ensuring that the true color, aroma, and umami of matcha could be fully appreciated even in the form of sweets.meticulously selected the “roasting time,” “roasting temperature,” and “origin,” resulting in an original blend of Shizuoka-grown matcha called “Satori”—formulated exclusively for our shop—which we use generously in our “thick matcha sweets.”You can enjoy a variety of “rich matcha sweets,” such as crepes and soft-serve ice cream, made with rich matcha carefully prepared in-house to bring out the full flavor of the matcha.

美しい緑色が特徴。店内で丁寧に練り上げた「お濃茶」を使用しております。