Taki Corporation was involved in the production visual identity for the "Herz" lifestyle brand, which Taki Corporation was involved in creating, won an The Best Brand Awards", an international brand design award The Best Brand Awards

Taki Corporation (President: Juichi Takizawa, Head Office: 5-3-3 Tsukiji, Chuo-ku, Tokyo) is pleased to announce that the visual identity for LIENA Corporation's lifestyle brand "Herz," for which we were involved in the production, won the Asia & Oceania BRONZE Award in the Identity New category at the international brand design awards, The Best Brand Awards, on May 4, 2026. Ltd. won the Asia & Oceania BRONZE Award in the Identity New category of The Best Brand Awards, an international brand design award, on May 4, 2026.

Lifestyle brand "Herz

Award Summary

Award name: The Best Brand Awards

Award Category: Identity New

Description of Award: Asia & Oceania BRONZE

Description of work: Brand design for the lifestyle brand "Herz

About The Best Brand Awards

The Best Brand Awards is an international design award based in Germany that specializes in brand design and visual identity. The Best Brand Awards are international design awards based in Germany, specializing in brand design and visual identity. The awards mainly evaluate brand expressions of companies and products, such as logos, brand identities, and rebranding.

About the production

IGI, Taki Corporation's branding and production division company, designed the logo and packaging for "Herz," a lifestyle emotional brand launched by Kumiko Funayama, known as "Kumikki. Herz" is a brand that proposes "what is truly valuable" to people's lifestyles in general, which Kumiko Funayama has realized through her own experiences. The brand not only offers products to its customers, but also considers it important to create bonds and a chain of happiness that is created through human interaction.

Product packaging for "Herz skin," a skincare line

Official Herz web page

https://herz-jp.com/

For more information on how we created the brand design for "Herz", please refer to the following website.

https://igi.taki.co.jp/case/case25.html

From Kotaro Yoneyama, Art Director, IGI, Taki Corporation

We wanted to visualize as a visual identity the concept of "What you can't see has value", which is important for a brand. --When I first heard these words from Mr. Funayama, the owner of the brand, I still remember that I reflexively felt that I had been given a difficult task.

For about two years, the whole team at LIENA and I have been carefully and earnestly thinking about how we should present the "Herz skin" brand to users and what kind of packaging and worldview it should have to achieve this.

We are honestly happy that these days have been recognized in such an international competition.

I would like to use this experience as a springboard to create the next brand, and I would like to work with the team to face the next challenge with sincerity.

Company Profile

Company name: Taki Corporation

Representative ： Juichi Takizawa, President and Representative Director

Location: Tsukiji Hamarikyu Building, 5-3-3 Tsukiji, Chuo-ku, Tokyo

Business Description: Planning and production of advertisements, SP tools, and websites,

　　　　　 Corporate and product branding, CI/VI, UI/UX development, etc,

　　　　　 Planning, design, and production of overall communications, including corporate and product branding, CI/VI, UI/UX development, etc.

URL: https://www.taki.co.jp/

Asia & Oceania BRONZE Award in the Identity New category of "The Best Brand Awards" Certificate of commendation