The Fastest Implementation of the 2026 Food Trend "Combo Care" at a Bar A New Habit Proposed by Authentic Bar "Zebra Drinking Campaign" Starts July 1, 2026

~For every alcoholic drink ordered, we’ll provide a complimentary glass of fresh fruit juice. Promoting “sustainable socializing” that’s good for your body~

2026.06.15 12:15

Tigris Co., Ltd. 

Tigris Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuki Mikami), a company specializing in the planning and operation of restaurants, will launch the “Zebra Drinking Campaign” at all of its locations starting Wednesday, July 1, 2026.This campaign offers one complimentary glass of fresh seasonal fruit juice (selected by our bartenders) for every alcoholic drink ordered (up to a maximum of three glasses).

"BAR & CAFE Sonora+s" Details URL: https://tigris-2022.com/campaign_zebra?utm_source=atpress&utm_medium=pr&utm_campaign=zebra_2026

Sonora＋sポスター

Sonora+s Poster

■ Campaign Highlights

1. In 2026, Professional Drinking Shifts Toward “Recovery”

In 2026, Japan’s food market is dominated by two strong trends: “Me-First” (self-care consumption) and “Recovery Consumption.”Amid uncertain social conditions, maintaining “physical health” and “mental peace” has become increasingly significant for business professionals on the front lines, representing a strategic investment that goes beyond mere self-management.

In response to these societal demands, Tigris Co., Ltd. is launching a new initiative, the “Zebra Drinking Campaign,” across all its locations, including the new “BAR & CAFE Sonora+s.”This campaign is a groundbreaking value proposition that defies conventional bar norms by offering one free glass of fresh fruit juice (up to a maximum of three glasses) for every alcoholic drink ordered.

We are implementing the 2026 key concepts of “Combo Care” and “Recovery Consumption” within the authentic bar setting. By resolving the dilemma faced by modern professionals—who want to enjoy a drink but refuse to compromise on their performance the next day—we are transforming the bar into a “place to prepare for the next day.”

2. “Zebra Drinking”: Defining the Standard for Alcohol Consumption Beyond 2026

"Zebra Drinking" is a sustainable drinking style that alternates between alcohol and nutrient-rich fresh fruit juice (like a zebra’s stripes), designed to minimize the physical toll on the body.

In today’s world, the value of “time spent at a bar” has evolved from a mere indulgence to “self-maintenance.” This style embodies a preventive medical approach of “nourishing the body from within”—a concept that aligns with the 2026 trend ranked third, “Traditional Chinese Medicine and Medicinal Cuisine”—and incorporates it into a luxurious setting.

[“Zebra Drinking Campaign” Rules]

・For every alcoholic drink ordered, the bartender will serve one glass of carefully selected fresh seasonal fruit juice as a chaser.

・Up to three glasses of fruit juice per person will be provided free of charge.

・This embodies “Combo Care,” which simultaneously fulfills the “joy of indulging in a treat” and “caring for the body.”By upgrading the traditional “water (chaser)” to “strategic nutritional replenishment,” the time spent at the bar is transformed into a space for “afterglow consumption”—where guests can savor a long, deep, and pleasant afterglow while reducing the physical strain on their bodies.

3. Flagship Store “BAR & CAFE Sonora+s”: “The Ultimate Recovery Space”

The flagship store for this campaign is “BAR & CAFE Sonora+s,” located in the heart of Shinjuku.Opened on February 15, 2026, this venue functions as a “recovery space” that alleviates the mental stress faced by modern people within an atmosphere where tranquility and elegance harmonize.

As a venue symbolizing the No. 1 trend of 2026, “Me First,” bartenders prepare fresh fruit juices using the exact same meticulous techniques they employ when crafting a cocktail.

The juices served here transcend the realm of “soft drinks” and are “luxury beverages” on par with alcoholic drinks. Each glass, which maximizes the aroma of freshly squeezed juice and the texture of seasonal ingredients, promises a luxurious experience worthy of a treat for yourself.

[Examples of Fruits Offered (Selected Based on the Seasonal Calendar)]

In late June, we feature "peaches (Hikawa Hakufu)" and "cherries (Sato Nishiki)" with their distinctive sweetness and aroma; in July, "watermelon" with its rich sweetness and "mango (from Miyazaki)" with its refreshing tartness;and in August, "Kyoho grapes" and "white peaches (Shimizu Hakuto)" with their alluring ripe aroma. We carefully select these juicy, summer-exclusive ingredients month by month. By providing these high-quality fresh fruits at no cost, we demonstrate our strong commitment as a company dedicated to supporting our customers’ healthy lifestyles.

フルーツジュース

Fruit Juice

さくらんぼのジュース

Cherry Juice

桃のジュース

Peach Juice

■ Background of Development: Bartenders are responsible for helping guests achieve “true relaxation”

A bar is not merely a place to enjoy alcohol. However, we have deeply reflected on the fact that many customers experience a sense of intoxication the moment they step outside the establishment.

The true art of bartending lies in sensing the physical and mental state of guests and creating the optimal space and experience for each moment. We are expanding the definition of “a bar as a place to enjoy alcohol” and applying the same meticulous techniques used for cocktails to non-alcoholic drinks, evolving into a space that guarantees “true relaxation” without relying on intoxication.

■Store Overview

Participating Locations: All Tigris Co., Ltd. locations (Shinjuku, Shibuya)

Venue Names: BAR Arca Shinjuku Main Store, BAR Sonora, BAR Arca Shibuya

Flagship Store Name: BAR & CAFE Sonora+s

Opening Date: February 15, 2026

Address: B1, Kokudo Sankyo Building, 3-36-18 Shinjuku, Shinjuku-ku, Tokyo 160-0022

　　　　　　 (Sonora+s Location)

Access: 1-minute walk from the Southeast Exit of JR Shinjuku Station; 5-minute walk from Shinjuku-sanchome Station

Hours: Cafe Hours 12:00 PM – 6:00 PM / Bar Hours 6:00 PM – 2:00 AM

Closed: None

Seating Capacity: 12 seats (including counter seating)

URL: https://tigris-2022.com/