Winery Pasion to Open a New Wine Exchange Hub in Chichibu!

Chichibu Winery “Passion” Launches Community Hub Development Project

“Passion Wine Experience Project”

Crowdfunding Campaign Scheduled to Launch on July 7, 2026

LE RAISIN Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Misa Shimada) has launched the “Passion Wine Experience Project” at its “Passion” winery (Yokose Town, Chichibu District, Saitama Prefecture). The project aims to create a new community hub centered around wine that connects people with one another, as well as the local community with visitors.

Through this project, the company aims to develop a tasting and retail space adjacent to the winery, creating a venue where visitors to Chichibu can experience the region’s charm while enjoying wine. This initiative is scheduled to launch via crowdfunding on July 7, 2026, and further details will be announced in due course.

https://www.winery-passion.com/collections/winery-passion-cf

■ Background of the Project

The Chichibu region is blessed with a rich natural environment and a unique food culture, attracting many tourists throughout the year.

However, there are still not enough venues where visitors can experience locally produced wine on-site and enjoy it while interacting directly with the winemakers.

At Passion, we have been dedicated to crafting wines that reflect the unique terroir of Chichibu. Through this work, we have come to strongly feel the need for a space that goes beyond simply being a “place to buy wine” and becomes a “place where people connect through wine.”

Through this project, we aim to create a new hub for interaction—centered around a tasting and retail space—that connects wine, local culture, and people.

■ Overview of the “Passion Wine Experience Project”

Through this project, we plan to develop a facility with the following features:

・A tasting space for Passion wines

・Sales of winery-exclusive products

・Tasting experiences for visitors

・Events featuring interactions with winemakers

・Suggestions for food pairings with Chichibu’s culinary culture

・A platform for promoting the region’s attractions

Our plan is to develop this space not merely as a retail facility, but as a venue where visitors can “experience” the appeal of Japanese wine.

■ About Crowdfunding

Through crowdfunding, we plan to raise a portion of the funds needed for interior construction and equipment installation at the tasting and retail space.

The following are planned as the main rewards:

・Limited-edition wines

・Winery tours

・Special tasting events

・Events exclusive to backers

・Barrel ownership experience

■ Crowdfunding Project Overview

We will begin accepting contributions for this project on our dedicated website. Driven by our desire to build a new hub for wine culture in Chichibu together with all of you who support us, we’ve prepared a variety of rewards (support tiers) packed with the charm of Winery Passion, , as well as a variety of other reward tiers packed with the charm of Winery Passion.

・ Contribution Amount: 5,000 yen and up

・Main Plan Details:

・Pure Support Plan (5,000 yen and up): For those who want to casually support the project (e.g., launch support, full support)

・Treats Included Plan: A plan featuring a set of Winery Passion’s recommended wines and experiences

Driven by our desire to “create a place where people who love wine can connect with the Chichibu region—not just a place to buy wine, ” we’ve created the “Pure Support Plan” for this crowdfunding campaign , starting at 5,000 yen, so that anyone can easily participate and show their support.We will carefully use every yen of your generous support to cover the costs of opening the tasting room and to invest in equipment that will allow us to offer even richer wine experiences.

Furthermore, as a special reward for those aiming to start their own winery in the future , we plan to offer the following plan:

[Premium Startup Support Plan]

Provides expert advice on starting a winery, developing a business plan, and preparing to obtain a fruit wine production license

[Winery Startup Mentoring Plan]

A hands-on program providing medium- to long-term support from pre-opening preparations through business plan development

Drawing on our practical experience as winemakers, we will also contribute to the development of the next generation of industry leaders.

■ Upcoming Schedule

July 3, 2026: Project Announcement

July 7, 2026: Crowdfunding Campaign Launch

September 2026: Crowdfunding campaign scheduled to end

■ Comment from the Head Winemaker

“Passion has continued to produce wine with the support of Chichibu’s natural environment and the local community.

What we’re aiming for this time is more than just a tasting and sales venue.

It is a place where visitors to Chichibu can meet through wine, experience the region’s charm, and build connections with one another.

We hope that through this project, we can share the future of Japanese wine and Chichibu with as many people as possible.”

Passion Head Winemaker

Misa Shimada

■ Project Page

https://www.winery-passion.com/collections/winery-passion-cf

■ Contact Information

LE RAISIN Co., Ltd. (Le Raisin)

Winery Passion

Contact: Misa Shimada

E-mail: info@winery-passion.com

URL: https://www.winery-passion.com/